Bank of America Corporation Analysis
Thomas L. Lowther III
MGT /521
May 16, 2011
Chuck Andre
Bank of America Corporation Analysis
Banking is an important industry that not only serves people on a personal level, but the United States in a global economy as well. First I will conduct a SWOT analysis for the company I chose which is Bank of America Corporation. Second, I will also identify the company’s internal and external stakeholders. Next, I will describe their wants and needs. And, finally, I will explain how the company is fulfilling those needs.
Strengths
The Bank of America Corp dominates the market in the United States and also uses different strategies to gain a competitive advantage over it
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their management processes, structures and policies help ensure compliance with laws and regulations and provide clear lines of sight for decision-making and accountability (“Code of Ethics.” 2011). These disciplines, though, together represent just one dimension of governance. The other dimension is corporate culture of Bank of America Corporation (“Code of Ethics.” 2011). Bank of America corporation culture must be championed by leaders and sustained by every associate.
External Stockholders As Bank of America corporation work to serve our customers, clients and communities, and generate returns for our shareholders, we understand that success is only meaningful when it is achieved the right way, with the right values. Their commitment to this principle is the key to sustaining the public trust and confidence in their company, and the key to long term [success.
Wants and Needs
Bank of America deliver for their customer, clients, and shareholders the absolute best product and services they can. They share a passion for winning and serving the financial needs of individuals, corporate clients, and institutional investors (Corporate Governance, 2011). We believe that disciplined execution will lead to sustainable and long term performance. One way they build and
Bank of America provides its products and services through operating 5,100 banking centers call centers and online and mobile banking platforms. Its Consumer Real Estate Services segment offers consumer real estate products comprising fixed and adjustable rate first lien mortgage loans for home purchase and refinancing needs home equity lines of credit, and home equity loans. In 2014, we strengthened our corporate social responsibility governance structure by launching a new Global Corporate Social Responsibility Committee, chaired by our global chief strategy and marketing officer and comprising senior leaders from across every business line and support group.
Wells Fargo just gave little entrepreneurs about I billion motivations to grin. The San Francisco-based bank as of late settled an across the nation $1 billion advance program particularly focusing on African American entrepreneurs.
Bank of America thrives off of the premise that they are aiming to enhance the financial lives of their customers. Per the Code of Conduct, Bank of America believes in treating all of their customers equally; they claim to expand beyond expectations to deliver satisfactory customer service; they implement discipline to eliminate financial risks to customers; they pride themselves on acting responsibly; and they strive to help individuals to reach their full financial potential. This company enforces the belief that they honor their ethics fully. This includes making
This paper is to decide whether to invest in a company. The company I have chosen is Verizon Communication. I will conduct a SWOT analysis define the elements of the SWOT analysis, and identify the most relevant parts of the analysis. I will then identify Verizon’s stakeholders, both internal and external and describe the stakeholders’ needs and wants. Finally I will discuss how Verizon is fulfilling the stakeholders’ wants and needs.
The culture of an organization has a bearing on all levels of management, and employees and their behavior in making decisions concerning the organization (Mathis & Jackson, 2011, p. 13 ). In creating a code of ethics, begin by acknowledging actions that may create concerns, contemplate which are considered to be of moral value, such as matters in regard to esteem, objectivity and trustworthiness.
For this project, we researched Wells Fargo?s performance in the last couple of years as a way to check on its progress to greatness. What we found was an overwhelmingly charismatic company that not only puts down its values in ink, but also strictly abides by them. Much to our surprise, a huge chunk of their thick annual report for 2002 was an honest listing of all the threatening factors that stand in the company?s way rather than its exceptional rankings in its sector. In this paper, we will focus specifically on Wells Fargo?s leadership, company culture, SWOT analysis, and financial performance analysis. We will try to link our findings to Jim Collins?s book as a way to prove that the company has
Bank of America is a bank and financial holding company. It is a financial institution that serves individuals small and large business, large corporations and the government. The bank offers banking, investing, asset management, risk management, and other financial services. Through its subsidiaries and other nonbanking subsidiaries in the United States and international markets it provides six major segments. They are Deposits, Global Card Services, Home Loans and Insurance, Global Banking, and Global Wealth & Investments Management. The company is headquartered in Charlotte North Carolina and employees more than 283M people.
Bank of America, on the other hand, has spent its time during the post great recession managing its Merrill Lynch purchase. With such a large wealth management force often referred to as the ‘thundering herd’, the Merrill acquisition allows the bank to explore untapped opportunities, as well as making the bank the biggest in the nation bypassing “JPMorgan Chase & Co (JPM.N) and Citigroup Inc (C.N) in size, giving it about $2.7 trillion of assets” (Stempel, 2009). Similar to Morgan Stanley’s plans for its wealth management arm, Bank of America intends on trading the high volatility of traditional investment banking with the stability of the more retail investor focused wealth management. The strategy and benefits are evident, as various Wall Street firms try and reign in more riskier lines of business with more stable ways of income. Additionally, as explained by Halah Touryalai (2012), the advantage of cross selling traditional banking and mortgage products with wealth management clients “can be a very profitable.” The synergies created between both firms could lead to favorable results “as both sides look to tap into one another’s existing client base… sell more products to existing customers. The more products each one of your customers buys from the bank, the more profitable they become for the bank–not to mention it makes it more difficult for a customer to leave” (para. 5). To emphasize, just the size and scope of Bank of America could lead to more attractive
Bank of America is an amazing bank. In 2002, my family decided to move to Virginia Beach. Since I was 10yrs old, I have banked with Bank of America ever since. The personnel at Bank of America are amazing! Every time I walk in, they greet me by my name and knows my family. In particularly, Bank of America helps me watch my credit cards and bank accounts. A couple of weeks ago, someone tried to use one of my credit cards. I had not realized anything until I received a new card with a different account number. So, I decided to call the company and they explained everything. Overall, I felt safe and secured that my credit card has protection, including my personal information and my accounts. In conclusion, its amazing how Bank of America has
Bank of America also has a program called Merrill Edge in which consumer can be educated on investments and are able to invest their funds on business ventures as well as retirement. As I searched through the site I was very impressed Bank of America seem to touch base with everything from their history to their values and their they have managed to be very specific and detailed. As far as social media is concerned Bank of America has also shown their interest in utilizing social media to reach out to their consumers they have participated in Facebook, Instagram, Twitter and even YouTube and checking out their social media I noticed that they have used those platforms to educate their consumers letting them know of new programs and giving tips on how to save money and invest their money as well. The banking industry is a virtual component to individual business National and Global Financial well-being.
The industry that I have chosen to analyze for this paper in the banking industry. The companies which I have selected to analyze are Bank of America & Southeastern Bank. Bank of America will represent as the example for the company who has acquired and merged with other banks, and Fresno Southeastern Bank will act as the example for the bank who has never merged with a larger bank in any form or has been acquired. Both these banks offer similar products to their customers, for checking and savings accounts to home and car loans. They both offer investment products as well. Bank of America has a lot more products on a larger scale due to the size of their company, and the mergers they have made over their history. They operate worldwide
Wells Fargo is an international banking company that provides financial services to its customers. As an international, well known company, Wells Fargo is among the many that follow basic business management aspects. For one, Wells Fargo has a competitive advantage over some of the other companies in this type of business. For one, Wells Fargo major advantages is in the retail banking stores. It has one of the highest numbers in stores/spaces and it’s due to its large network allowing Wells Fargo to be a leader in retail banking. Another advantage this company has is the fact that is has had some changes in regulation which has allowed it to increase profits.
Bank of America is the company I elected to discuss their unique benefits package. Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 58 million consumer and small business relationships with more than 5,900 retail banking offices, more than 18,000 ATMs and award-winning online banking with nearly 30 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate
For that reason, it is imperative from the prospect of top officials of HSBC bank to consider this technique in order to assess the overall internal environment of their business. However, with the help of proper internal assessment of business operations HSBC can easily manage their business activities that would help them to remain stable in the era of strong competition (Camillo, 2015). Moreover, SWOT stands for Strength, Weaknesses, Opportunities, and Threats that are demonstrated below from the HSBC perspective (Ryan,
Bank of China has maintained the spirit of “pursuing excellence” throughout its hundred-year history. BOC has the principle of “people first”, and BOC also has built and building an excellent brand image that is widely recognised within the industry and by its customers. For the future opportunities and challenges, BOC will meet its social responsibilities, strive for excellence, and make further contributions to the society and the world. In additional, Bank of China also attempting to expand their overseas market for better development and increase the profit, for example expand the Australian market (Bank of China, 2008).