Bank of America Analysis Paper

2217 Words May 18th, 2012 9 Pages
Bank of America Corporation Analysis

Thomas L. Lowther III
MGT /521
May 16, 2011
Chuck Andre
Bank of America Corporation Analysis

Banking is an important industry that not only serves people on a personal level, but the United States in a global economy as well. First I will conduct a SWOT analysis for the company I chose which is Bank of America Corporation. Second, I will also identify the company’s internal and external stakeholders. Next, I will describe their wants and needs. And, finally, I will explain how the company is fulfilling those needs.
Strengths
The Bank of America Corp dominates the market in the United States and also uses different strategies to gain a competitive advantage over it
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their management processes, structures and policies help ensure compliance with laws and regulations and provide clear lines of sight for decision-making and accountability (“Code of Ethics.” 2011). These disciplines, though, together represent just one dimension of governance. The other dimension is corporate culture of Bank of America Corporation (“Code of Ethics.” 2011). Bank of America corporation culture must be championed by leaders and sustained by every associate.
External Stockholders As Bank of America corporation work to serve our customers, clients and communities, and generate returns for our shareholders, we understand that success is only meaningful when it is achieved the right way, with the right values. Their commitment to this principle is the key to sustaining the public trust and confidence in their company, and the key to long term [success.
Wants and Needs
Bank of America deliver for their customer, clients, and shareholders the absolute best product and services they can. They share a passion for winning and serving the financial needs of individuals, corporate clients, and institutional investors (Corporate Governance, 2011). We believe that disciplined execution will lead to sustainable and long term performance. One way they build and