Bear Creek Golf Range Executive Summary

The belief that new facilities bring in better recruits was tested by the research into the subject. Although new facilities did attract more initial interest from recruits (Schneider, 2012) the final decision about which school to attend came down to other different factors. In the study of “The impact of Athletic Faculties on the Recruitment of Student Athletes” college athletic prospects were asked why they choose the college they did. With factors such as playing time, location, tradition, education, facilities, teammates, and school color to name a few, the results were as follows. Non-Scholarship athletes that had no option to receive finical aid from the school they planned on attending, like the ones in division III, had top five factors of 1) playing time, 2) social life, 3) Education, 4) Location and 5) Financial Aid. Not until after the top ten did weight room and locker rooms came into effect. In another study it was shown that scholarship athletes in Division I were motivated by completion and achievement, while in division III the main motivator to play was the “experience” or the social

It is unknown when the game of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then, golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry,” a case study written by John E. Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry: technological limitations (due to golf’s governing organizations), a decline in the number of golfers,

Looking at the market we can see that Golf Companies have suffered after the 2008 recession. However, in 2012 golf ball market was $483 million in retail sales from 17.6 million units which was 4.1% growth from 2011, showing that there has been improvement in the market performance from companies that had lower prices for golf equipment as people were willing to spend on their product. However Altius could not regain

Their target market is an average golfer, but they should also target good and experienced players, who are the

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

| WEAKNESSES * Two established competitors * Costly materials for construction * Minimal and inexperienced staff * Reliant on free labour for construction * Lack of brand/business recognition for new business

The Country Club would have a unique staff to ensure that these amenities have a professionally treated and cared for golf course. The person that is in charge of this area is called a Golf Course Superintendent. The Golf Course Superintendent is responsible for “turf grass/plant material maintenance programs, property/asset management, personnel management, budget/forecasting, financial management, member relations, scheduling/maintenance or irrigation systems, pesticide applications, related recordings, and compliance of regulatory issues. “ (Rutgers, 2016) Additionally, there are trainers that the Country Club may hire called Golf Pro or Tennis Pro. These positions are intended to assist them in developing the member’s skill set and technique so they become more proficient at practicing and playing the game. Tennis Pros can make a salary as low as $24,000 and up to more than $74,000, according to salarylist.com. (Salarylist.com, 2016) Golf Pros can make up to $76,000 a year for their salary. (Payscale.com,

Our town is notable for having several interesting golf courses. For those residents whose interests lie in other pursuits, those courses are a waste of large quantities of otherwise useful space that could be better used to construct another mall or store. For the golf enthusiasts among us, however, the preponderance of courses is a delightful benefit of living in this otherwise uninteresting locale, where the only saving grace is the plentiful supply of interesting people.

The company’s CEO and founder Ely Callaway was a golf champion himself during his twenties and was a powerful motivator defining the company’s culture

Callaway Golf Company is considered a leader of the golf equipment industry through its development of technologically advanced golf clubs that compensated for the most amateur players with poor swings and helping them achieve a better golf game with the introduction of Big Bertha in 1990 and launched Callaway Golf Company forward at great speed into notoriety of the golfing community (Gamble, 2000). This analysis will thoroughly dive into the many parts of the case of the Callaway Golf Company.

The difficulty and skill level players have to be at in the PGA is unlike any other

The founder, Ely Callaway’s vision is: “If we make a truly more satisfying product for the average golfer, not the professionals, and make it pleasingly different form the competition, the company would be successful.” However, this vision is change from other company’s visions; the difference being that the price is not mention.

Unfortunately, the golf industry is out of balance with the number of courses (supply) outweighing the number of golfers looking to play a round of golf (demand). Course owners struggle to attract rounds. In order to stay competitive in today’s market, you need to have differentiators that set you apart from your competitors. This module enhances the golfer’s experience at those courses that have it and they have a decided advantage over the competition with all other things being equal. If you are looking to attract more rounds, use the Golfer Experience Module to make the round more enjoyable resulting in more rounds and revenue.

* Golf course owners tend to be highly brand loyal and are unwilling to risk switching to a new product.

The manager of City Technologies has approached our company to discuss and plan the company’s annual seven day event, which will include a two day Pro-Am golf tournament to an appropriate location outside of the UK. The trip will be for 16 people, which will be arranged and paid for by City Technologies, as well as a further 20 golfers from other companies who are making their own arrangements for the trip. Places previously visited include Spain, Scotland, Ireland and California, which reduces the number of places they can visit. We must also look at the option of sending a member of staff as a group leader and the costs involved. I will choose three destinations for the manager’s report, as well as a customer care plan, and