Introduction As we move from the information age into what Simson, Downe, and Ahmad (2011) call the knowledge age, knowledge is power. Ideally, the power lies with the organizations that are able to leverage knowledge for competitive advantage (Okorafor, 2014). More often than not, however, the power lies with the individual who possess the knowledge; often, that individual develops a sense of knowledge ownership which influences knowledge behaviors (Husted & Michailova, 2002; Peng, 2013; Wang & Noe, 2010). According to Nonaka (1991, p 96), “[i]n an economy where the only certainty is uncertainty, the one source of lasting competitive advantage is knowledge.” The inevitable retirement of the more than 67 million eligible individuals and subsequent loss of employee knowledge, experience, and skills may signify a considerable loss of competitive advantage for organizations (Appelbaum et al., 2012). In an effort to leverage knowledge for competitive advantage, organizations must focus on recruiting new personnel with desirable knowledge skills or abilities and on implementing knowledge management systems (KMS) which capture, share, and use existing individual knowledge. Cabrera and Cabrera (2002) argued that organizations could better leverage organizational knowledge by implementing managerial interventions that address factors that facilitate KS. Empirical research identified the most common KS facilitating factors as rewards, organization climate, and leadership (Assefa et
The company markets its unique products to youth markets which it feels are underrepresented and inadequately reached by its competitors. The company uses innovative and creative, and it effectively set Jones Soda apart from the competition. By allowing consumers to assist in package design, Jones Soda became a brand that concerned itself more with the consumer than with the actual product. This has made consumers feel more relevant, has given them a sense of ownership over the brand, and has encouraged customer loyalty. Due the field is so competitive with several ways to stay competitive in their designated field. Through distribution, brand name, brand image, price, labeling and packaging, advertising, quality of the beverage, and new ideas they have accomplished this. Jones Soda competes for customer appreciation, retail shelf space and for marketing focus by their distributors, who also distribute other beverage brands. Jones Soda currently distributes their products in several retail outlets. These outlets include Barnes and Noble, Panera Bread Company, Cost Plus World Markets, Starbucks and Target Corporation. As well as these mature locations, Jones Soda also distributes to other independent vendors.
1. What is competitive advantage, and how does it relate to a company’s business model?
1- Innovation is important because it allows differentiation from competitors, manufacturing is easier and more flexible, the bar for competition is raised, and there is greater market segmentation.
Such organisations are capable of generating sustainable competitive advantage and superior performance on the basis of its knowledge assets. (Pemberton & Stonehouse, 2000) While these knowledge-based assets exist in many forms, organizational learning is an integral feature of any learning organization that effectively utilizes its knowledge resources to generate superior performance. (Dimitriades, 2005)
In the current scenario, most of the countries are facing this problem and are trapped in this vicious circle. Due to lack of investments, there are a few industrial setups in the country which in turn results in lack of opportunities for individuals in the society and as a result, skilled labour is forced to move to other economies leading to a massive brain drain which further results in deficiency of skilled labour and, ultimately the competitive edge is lost.
Competitive advantage is really a position that the company makes return upon its investment that is higher than the price of the expense. Competitive advantage ought to be relevant, distinctive, and environmentally friendly. The word competitive advantage may be the ability acquired through characteristics and resources to do at a greater level compared to others within the same business or marketplace. It is essential mostly simply because that aggressive advantage can make sure that a organization earns extra returns for a longer time of period. Almost just about all businesses need to face rigid competition using their business competition in almost any market these days. Having a benefit over them is not enough to ensure the organization
Competitive advantage allows a company to grow and sustain its sales but still retain more customers than its rivals. (Perreault/ Cannon/McCarthy, 2009, p48) defines competitive advantage as ‘’ A firm that has a marketing mix that the target market sees as better that a competitors mix’’. A company achieves a completive advantage when it provides buyers with superior value compared to rival seller’s offers the same value at a lower cost to the firm, this is according to (Thompson/Peteraf/Gamble / Strickland, 2014, p 7)
This TPA will discuss about four competitive strategies according to Porter’s five forces model. Furthermore, this TPA will also use the model to help a Malaysian business partner in order to gain competitive advantages and to sustain those four competitive strategies.
As previously stated, it is difficult to pinpoint a competitive advantage due to of the hyper competitive environment. Our strengths of the program are matched or exceeded by competitors. The areas we could potentially capitalize on are our academic rigor, our passionate staff in Southeast Online and the nursing department who provide excellent customer service, and the prevalence of nursing courses being taught by tenure track faculty. However, we aren’t the only program that has passionate staff, that teaches using tenured faculty, and are academically rigorous. The only way to provide leverage is if we are able to be the best in one of these area’s compared to our top regional competitors due to of the preference to attend within 100 miles from home. With all of our weaknesses and strengths identified, and considering that our students ranked helpfulness of staff higher than quality of the program, customer intimacy is our best chance of differentiating ourselves.
The article I chose was published in the International Journal of Business and Management. This article focused was based on how companies gained competitive advantaged and how strategic information systems help companies create and sustain competitive advantages. To create a basis this article first described why companies wanted to develop an information system. This article described the three general types of information systems as financial, operational, and strategic information systems. The author went in to little detail about each but focused more on the strategic information system. After going into detail about the strategic information system the authors described how companies should concentrate on information systems to
Describe your company’s business strategy and competitive advantage. Building on your initial work, choose an expatriate position you consider critical for the success of the new subsidiary, considering your company’s business strategy and competitive advantage. The description of your company, its business strategy, the location of the foreign subsidiary and the expatriate position forms the first part of your coursework.
With the breakneck advancements in today’s market, having sustainable competitive advantage has become imperative so as to survive. The metamorphosis of technology has made the job further challenging to have a competitive advantage and sustain it. Competitive advantage is defined as an idiosyncratic lead a firm has over its fellow challengers and emulators. This lead enables the firm to vanquish its challenger. In other words it is something that distinguishes an organization from the competitors. For a competitive advantage to be sustainable, the firm has create value creating products or services that cannot be mirrored or matched by its fellow competitors and thereby it will able to outlast for a longer period of time (Bharadwaj, S, Varadarajan, P, & Fahy, J 1993)
If a value creating strategy is implemented by an Organization and it is not being implemented at the same time by another organization, one can say the organization has a competitive advantage over its competitors. It is imperative for a firm to choose the height of competitive advantage it wants to attain in the industry. An organization must aim to initiate a profitable and sustainable spot against your competitors in the same industry.
Easterby-Smith and Lyles (2003) examine the connections and the differences of organizational learning and knowledge management. They claim that research in both fields has developed quickly during the last decade and, at the same time, their diversity and specializations have increased. However, there are different overlapping sub-areas, which should be identified for potential synergy. The distinction between learning and knowledge is defined as follows: “knowledge being the stuff (or content) that the organization possesses, and learning being the process whereby it acquires this stuff” (Easterby-Smith et al., 2003: 3).
the present society; through training, coaching and education, people can develop their skills, abilities and attitudes, to gain those distinctive advantages. Through knowledge, people get better jobs, higher compensation and more wealth. Knowledge is a key-driver for people, to survive in this knowledge intensive world; more knowledge means more power. The importance of knowledge in an organizational-context is growing rapidly as well. The dynamics and complexity of the organization’s environment is hard to