(-- removed HTML --) Ben Franklin’s Secrets to Powerful Marketing
Meta description: As an early publisher, Ben Franklin developed marketing techniques that we can learn from today, such as addressing pain points and being entertaining.
Today we think of marketing as being driven by cutting-edge technology. However, many of the tactics we use in digital marketing go back to the early days of printing and publishing.
Benjamin Franklin was a newspaper and pamphlet publisher in the American colonies who is referred to as the “Patron Saint of Advertising.” As publisher of the Philadelphia Gazette, Franklin used paid advertising to bring down the price of the newspaper. In a time of lower literacy, Franklin managed to sell thousands of papers and pamphlets.
Since the days of using printing presses, we’ve come a long way to now publishing on the internet, but many of the same marketing principles apply. Now, as in Ben Franklin’s day, the key to winning over customers and clients is addressing their pain points and conveying clear, concise messages that deliver value.
(-- removed HTML --) Marketing as Awareness Building
Franklin understood that before you can win the public over, you need to describe the symptoms of a problem. To promote his products and ideas, he explored the dilemmas his readers were experiencing. For example:
• To gain support for organizing the Pennsylvania militia, Franklin emphasized the abuses British soldiers inflicted on the colonists.
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Just this small page revealed more to the reader than many other articles about Franklin can. A perfectionistic attitude within the usually glorified hero of America. He was very hard on himself, and clearly tried to live a frugal lifestyle. As a historic character who is often glorified, this human perspective was
Franklin practical, but perfect, who worked very hard and achieved tremendous success, record the proceedings early in his famous "biography". He was a writer, and owner of a printing press, and Publisher, and a scholar, and a man of charity, and the most personal fame and respect in his day. He was the first great self-made man in America, was born in a poor democratic era of aristocratic splendid likeness helped edit.
It is easy to see Benjamin Franklin was no doubt an archetypal American. No one since him has ever had the same amount of success as him. He was a private businessman who made enough money to retire early and to spend the rest of his life in politics. Around this time period only the rich were able to retire early. He was industrious. Franklin continually put forth the idea of the industrious American. He had support from the middle-class who did not care if he was rich but he was a man who was self-made and worked hard. This American attitude was formed early and most of it by him. Franklin was also not judgmental came to decisions and conclusions as a businessman and politician. However, his attitude was non-judgmental with respect to a
Franklin also gave many examples to the reader of his autobiography to practice diligence in minding the company they keep and gave much advice about keeping away from questionable establishments and having nothing to do with scoundrels. He made points to make friendships with people that were of good reputation, men who as himself had interest in education and industry and in his youth many older men whose advice he regarded before many life altering
“And now I speak of thanking God, I desire with all Humility to acknowledge, that I owe the mention'd Happiness of my past Life to his kind Providence, which led me to the Means I us'd and gave them Success.” (Franklin, The Autobiography of Benjamin Franklin, 28) I chose this quote to open this essay because it’s one of the first things Franklin talks about when he takes over in his autobiography. It shows that he has a relationship with god because he gives god the credit for all of the things he had accomplished. Throughout his biography he mentions religion quite a few times. He opposes organized religion, which according to him consists of: Attending Church,
Benjamin Franklin was born January 17, of the year 1706, in Boston, MA, which was the
Brands, H.W.. The first American: the life and times of Benjamin Franklin. New York: Doubleday,
Benjamin Franklin’s life made a huge impact on the history of America. He also was an influence for many citizens. Since Franklin lived during the eighteenth century, a period of growth for America, he also played a part in the political founding of the United States. To help future generations, Franklin wrote an autobiography of his life. An autobiography is a piece of literature about someone’s own life. He separates his into four parts, each one depicting a different phase of his life. In The Autobiography by Benjamin Franklin, the author uses his life events to describe values and ways of life that every man should believe and follow.
As a founding father of the United States, Benjamin Franklin had a profound and noteworthy influence on the early growth of his nation. Franklin was a prestigious author and inventor that grasped the motive to grow the economy to new heights. His autobiography is an accurate representation of his achievements and the intrinsic motivations that made him the man we think of today. Although it is biased because he writes it only through his eyes, the reader can see the differences he made to the well-being of the United States of America throughout his life. Throughout his autobiography, Benjamin Franklin draws a vivid image of the many contributions he made to society through community service events while at the same time staying true to his virtues that guided his character. He changed society through the improvement of education, healthcare, transportation, and numerous other community projects throughout his lifetime.
Franklin, himself climbed the ranks society “having emerged from the poverty and obscurity in which [he] was born and bred to a state of affluence and some degree of reputation in the world” (Franklin 27). He had been raised by a humble middle class family, not being promised much wealth or land, forcing him to make a name for himself. Franklin, a man of the enlightenment,
For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.
Thesis: In his autobiography, Franklin is undoubtedly concerned with developing virtue and self-improvement, but relies on others as the primary frame of reference for his own progress, always measuring himself with others. This habit of comparison results in the development of vices as well as virtues.
In The Autobiography, Benjamin Franklin recounts the many paramount experiences throughout his life that shaped him into great American figure he was known to be. On the opening page, Franklin reveals the book’s epistolary format by writing, “Dear Son,” going on to admit that he’s made some mistakes in the past and to recollect that past is a way to relive it. By divulging his desire to “change some sinister Accidents & Events” (Franklin 3) the author indicates how important it is for his son to observe as he amends his mistakes. Pride, virtue and vanity play a pivotal role in Benjamin Franklin’s life and the way he portrays himself to others. Instances occur where the author is shown gloating about his great accomplishments and he puts
The Autobiography of Benjamin Franklin is a detailed account of the illustrious experiences of Benjamin Franklin. Though the cultural differences in writing has changed since the 18th century one can learn a lot about one of America’s greatest forefathers through this book. It accounts for Franklin’s life when he was born January 17th, 1706 till the year 1757. Unfortunately, he died in 1790 and was never able to finish his autobiography. However, the book thoroughly details the early life of Benjamin Franklin.
In spite of the fact that Franklin was hardly a puritan, he was nevertheless very much a child of the Puritans. This is not displayed merely in his promotion of the virtues, but in his abstaining from excessiveness in eating, drinking, conversation, or whatever. Franklin is strongly influenced with self-governance In numerous ways, this is, to someone coming to it for the first time, a very amazing book. Franklin is, of course, one of the most celebrated Americans who ever lived, and his credentials in a wide arrangement of endeavors are a part of American knowledge and popular history. A great deal of this knowledge and numerous of his accomplishments are missing from this account of his life. He never finished the autobiography, earlier in his life on account of the fact that he was too engaged with what he terms public employment’s, and later in life by virtue of the opium he was taking for kidney stones left him incapable to concentrate adequately. Had Franklin been able to write about every period of his life and all of his achievements, his autobiography would have been one of the most exceptional and outstanding documents every produced. It is astonishingly imperious. However, his record as an office-holder is stained by the use he made of his position to advance his relatives. He was one of the most important statesmen in the new America and was a historical figure who shaped our nations history. He was a very