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Benjamin Franklin Summary

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(-- removed HTML --) Ben Franklin’s Secrets to Powerful Marketing

Meta description: As an early publisher, Ben Franklin developed marketing techniques that we can learn from today, such as addressing pain points and being entertaining.

Today we think of marketing as being driven by cutting-edge technology. However, many of the tactics we use in digital marketing go back to the early days of printing and publishing.

Benjamin Franklin was a newspaper and pamphlet publisher in the American colonies who is referred to as the “Patron Saint of Advertising.” As publisher of the Philadelphia Gazette, Franklin used paid advertising to bring down the price of the newspaper. In a time of lower literacy, Franklin managed to sell thousands of papers and pamphlets.

Since the days of using printing presses, we’ve come a long way to now publishing on the internet, but many of the same marketing principles apply. Now, as in Ben Franklin’s day, the key to winning over customers and clients is addressing their pain points and conveying clear, concise messages that deliver value.

(-- removed HTML --) Marketing as Awareness Building
Franklin understood that before you can win the public over, you need to describe the symptoms of a problem. To promote his products and ideas, he explored the dilemmas his readers were experiencing. For example:
• To gain support for organizing the Pennsylvania militia, Franklin emphasized the abuses British soldiers inflicted on the colonists.

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