Bling H20 Case Study Essay

The bulky and relatively low value of the product as well as the high costs of transport mean that the manufacturing and distribution plants need to be located where there are major population centres. The Australian bottled water manufacturing industry is currently in a growth stage. Growth has been achieved due to the increase in per capita consumption of bottled water, albeit from a relatively low base compared with other more established beverages. As consumers become more health conscious and change their drinking habits away from CSDs to healthier beverages, bottled water would increasingly become their drink of choice.

d. Demographics (what is the industry’s focus customer) Another significant trend is product marketing and packaging. Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity. Other manufacturers seek to carve out a new level in the bottled water industry introducing high-end products. Another packaging trend in the bottled water industry is multi-packs. As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money.

Bottled water has become a controversial topic as of late. There are always two sides to every argument, some think that bottled water is beneficial to society, whereas some people think that it is detrimental to society as a whole. Bottled water is detrimental to society because it costs the country an abundance of money. It is also harmful to society because it is damaging to the environment. A lack of sanitation in bottled water has also been connected to illnesses among people who drink it. Bottled water is in no way shape or form worth the price that one will spend financially, nor is it worth the gamble of becoming sick from all the harsh chemicals that come from the bottle itself.

Another way bottled water is the way to go is because it helps aid in healthy choices. In the article, “Grab the Bottle”, it states that “bottled water has helped consumers choose to drink more water because it presents it in a convenient way (Giroux). In many cases, consumers buy more objects that appeal to the eyes. Bottled water comes in different sizes and shapes. What is trending in society, the public wants automatically. In the article, “Comment-Soft Drinks and Water- The Future of Bottled Water”, he told that “attractive packages alone can make us feel that what we are drinking is beneficial” (Rowlands). Trendy shapes, sizes, and colors are what the public is drawn to. If a consumer sees a unique water bottle in the store, he or she will buy that because it’s trendy and popular in society.

This report assesses the potential internalisation of Vitel Water’s prill beads into either the Vanuatu or Kiribati markets. Clean drinking water is scarce in both nations but they offer different advantages and risks. The purpose of this report is to assess the best market fit for the product.

The Australian bottled water industry has been growing rapidly over the past decade. Many Australians drink bottled water on a regular basis, and on average consumed 21.2 litres per person (Australian Bureau of Statistics) in 2001. The boom in consumption of bottled water has moved the product beyond the niche market and into the mainstream as it has become a staple to many Australians. Many people drink bottled water today simply because they prefer the taste to that of tap water or perceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility of bottled water via convenience stores,

The water bottle industry as made a positive impact on America’s economy. Americans have experienced the economic strain in the job market over the past several years with layoffs and a lack in the number of jobs available. This industry not only supplies us with a convenient, healthier beverage option, but also provides jobs for the American worker. Based on analysis

Tap water is healthier for you and the environment. People always say the bottled water has a better taste and better value than just regular tap water. Why do others say that tap water is bad for you because off all the germs and bacteria that can get inside of your tap water faucets. I believe that people are wrong about bottle water.

In Peter Gleick’s “Selling Bottled Water: The Modern Medicine Show” and Cynthia Barnett’s “Business in a Bottle”, bottled water is argued to be an excessive commodity falsely advertised as healthier and more beneficial than tap water to society and the environment. Both authors discuss that bottled water is actually equivalent in quality to tap water and in some cases even more hazardous to the human body. Public water itself is a less expensive resource that is more accessible to the masses. However, due to fraudulent companies focused on profit and the lack of effective oversight, people are deterred from realizing that there does not need to be an alternative to municipal water. Gleick

Water is the fountain of all life and is a prime need of the body. Over 60 percent of our body weight is made up of water. In Australia, most people are drinking tapped water directly at home, but while traveling or eating out in restaurants, buying bottled water has become one of the most popular choices

The controversy of bottled water verse tap water can be argued on both sides. However, tap water is the better alternative in the long run. Some may say there is a distinct taste difference between the two, yet most can't tell. In a college classroom, a group of students completed an experiment where they tasted a variety of waters: Great Value, Zephyrhills, and tap water. Most students guessed incorrectly, not tasting a difference (Combass). Although people have concerns with tap water, it is the most convenient. Not only is tap water cheaper, it is the safest source that positively impacts our environment.

The chapter “Selling Bottled Water”, by Peter Gleick, works within the argument of Cynthia Barnett’s “Business in a Bottle”, which illustrates the superficial and deceptive image of bottled water, due to false advertising and pseudoscientific claims by greedy bottling companies. The companies take advantage of a free resource and make millions in profit. Although utilizing different styles, Gleick and Barnett’s grounds intertwine, exposing bottling companies’ manipulative tricks while opening the population’s eyes to the lie that bottled water is cleaner, healthier, and safer than tap water. Barnett focuses on specific bottling companies’ data and incorporates statistics for support, while Gleick separates his argument into various segments and provides a brief historical lesson on false advertising; these techniques expose the psychological effect of false advertising in the population and neatly organize the information proving false advertising exists.

“In Canada, bottled water consumption was estimated at 24.4 litres per person in 1999. By 2005, that had increased to about 60 litres per person, with sales worth $652.7 million” (CBC News, 2008). This dramatic increase in bottled water consumption does not come without severe repercussions and has caused a chain reaction of unfortunate events. Although easily available and terribly convenient, bottled water negatively effects the environment, is extremely costly, and is composed of contaminants that are unhealthy to consume. The importance of discussing this issue is advantageous because the public is unaware that tap water is more favourable than bottled water. Choosing tap water over

Water bottles are a staple in today’s society. In his article, “Costly water: Bottled and Sold: The History Behind Our Obsession with Bottled Water,” author Martin W. Lewis quotes Peter H. Gleick when he says that, “Consumers buy bottled water for four main reasons: safety, taste, style, and convenience,” and he’s absolutely right (Par. 9). Bottled water is cleaner, healthier, and more convenient than tap water. More people are more apt to grab a bottle of water on the go, rather than fill a reusable bottle from the sink. It’s just easy. At least, that’s what we are led to believe. Bottled water is constantly in battle with its not-so-lavish counterpart, tap water. Some will even argue that the benefits of bottled water alone outweigh the cost. They, however, do not. The fact is, water bottles have plagued society for years and have become a growing menace to our environment and our people.

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 were only sold 161,589 million liters of bottled water, in 2011 approximately 181.61 million liters were sold all over the world (The Statistics Portal, 2014). In this context, attributing that significant growth of bottled water commercialization is consequence of a successful marketing should