Bling H20 Case

d. Demographics (what is the industry’s focus customer) Another significant trend is product marketing and packaging. Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity. Other manufacturers seek to carve out a new level in the bottled water industry introducing high-end products. Another packaging trend in the bottled water industry is multi-packs. As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money.

Companies using multiple advertising strategies to make people continue buying products. In the video “The Story of Bottled Water,” Annie Leonard addressed that companies need to sell more and more products to keep growing. Americans almost consume half a billion bottled water every week, and it is enough to circle the earth five times. Annie mentioned the term, “Manufacture demands” - the companies using advertising strategies to make people think they have to spend money on products they do not need, or they already have. Bottled water companies claim that the tap water is not sanitized and unhealthy for the human body. Therefore, people got scared to drink tap water at home. They are rather paying thousands of times more for a bottled water even it is free to drink tap water. Water bottle companies are seducing customers by putting images of mountains and rivers to convince the buyers that the water is safe and clean. They promote that it is an economical way for people to consume plastic bottled water because the water came from natural resources. In fact, tap water is the primary sources of most of the bottled water, and the bottles are not

What others see as boring, I see as practical. What others see as cheap, I see as economical. Clothing trends disappear as quickly as the newest iPhone fades into technological oblivion. The simple will forever hold a place within society.

For decades now, humans have always been so quick to judge a book by it’s cover; one’s clothes help create the cover to this book. Norton brings up various styles individuals wear and how it displays their character to the world. For instance, “a display in the window of polo provides an embarrassment of semiotic riches” (Norton 88). One who wears the brand polo is someone who is of the upper class due to it’s vogue aesthetic and price tags. This goes for any high end designer brand like Michael Kors or Chanel; if one is seen covered in such a luxury, there is no doubt they are living in wealth. By wearing this clothing, one is being told to attain the typical preeminent behavior of the rich, having an attitude that they surpass all others. Moreover, Frank focuses on a particular group who have this rock and roll flare. He believes “we consume not to fit in, but to prove, on the surface at

When working for a company or any business for that matter, It’s important that you allow yourself to take in constructive criticism from consumers, in order to make your business more successful. Yes, everyone has Consumer’s right, meaning that you have the right to be heard, the right to environmental health, the right to service, the right to be informed and the right to choose what you buy. Consumers Association of Penang. (n.d.). Retrieved September 20, 2017, If I was to work at the public relations department at one of the water bottle companies, I’ll respond by telling the consumers that drinking bottled water has its perks. Say you were traveling aboard, drinking tap water is not the safest

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

In Peter Gleick’s “Selling Bottled Water: The Modern Medicine Show” and Cynthia Barnett’s “Business in a Bottle”, bottled water is argued to be an excessive commodity falsely advertised as healthier and more beneficial than tap water to society and the environment. Both authors discuss that bottled water is actually equivalent in quality to tap water and in some cases even more hazardous to the human body. Public water itself is a less expensive resource that is more accessible to the masses. However, due to fraudulent companies focused on profit and the lack of effective oversight, people are deterred from realizing that there does not need to be an alternative to municipal water. Gleick

Through Barnett and Gleick’s work, it is concluded that bottled water became popular due to the misleading advertising and pseudoscientific ideas, which targeted the eyes and emotions of the population; this simple trick allowed bottling companies to make a huge profit. As a sub-claim, Barnett illustrates how false advertising in labels attracts the population and plays a major role in the creation of the grandiose image of bottled water. Gleick’s grounds further expand and support Barnett’s sub-claim, however Gleick leans

However, few delve deeper into the other side of the argument; they take it at face value that price gouging is immoral and greedy. But price gouging, at its core, is not immoral or greedy; it is actually healthy, for both the economy and those who live under it.

Today’s society is centered around consumerism and has become increasingly materialistic. Therefore, if an individual reduced consumption of some goods, they might fall behind other people in technology or style. DeYoung explains the importance of this solution, “Taking a break from constant exposure to this relentless assault on our desire to acquire and possess may feel like a welcome relief, rather than a burden” (DeYoung, 113). However, this “break” may not be possible for everyone’s lifestyle. Many people need to stay up-to-date with the latest technology or fashion to remain competitive in their industry. The only way to fix this would be to change a whole society’s view on what is important.

The U.S. is the largest consumer market for bottled water in the world, followed by Mexico, China, and Brazil. Millions of Americans use bottled water as their primary source of drinking water and about a third of the public consumes it regularly. In fact, sales have tripled in the past 10 years, to about $4 billion a year. People spend over 240 times more per gallon for bottled water than they do for tap water. Do you know why? It’s because they put pretty pictures on the labels that make you think it’s some kind of special water. In one instance a label that had a lake and mountains on it, when it really came from a well in an industrial facility's parking lot. Only later to find out it was near a hazardous

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

Factors Affecting B2C and B2B consumer behavior- B2C’s can often have their buying behavior influenced by many factors in their lives. These can range from the time of day, product they are looking for, the season, the weather, time they have to shop, even money, peers and the country they live in. These same things can be motivational in their decision to purchase our water. The B2B’s are larger volume buyers, this will be influenced not by the B2Cs as much but more by the “buyer or buying committee” of each business. In order for Blue Liberty Water to be dispersed and desired in these businesses we will have a few different steps we need to take. There will be many channels to go through to get our products approved. For example if we used the Grocery store these are:

Price discrimination can be defined as when the same good or service is sold at different prices to different consumers. If we look at this definition of price discrimination, for an example, we can show that price discrimination can be seen in the entrance tickets of parks such as Universal studios; this is due to the fact that there are discounts for children and senior citizens. (Phlips L. , 1983) However, this can be seen as not being discriminative at all due to the fact that if the price difference full reflects the difference in the cost of carrying the good from the seller’s location to the buyers’ location.

This chapter sets out the rationale for price discrimination and discusses the two major forms of price discrimination. It then considers the welfare effects and antitrust implications of price discrimination.