Consumer Decision Making Process Blue Liberty Water

Do you ever wonder about the origin story behind the brands that we use in our everyday lives? Well there is a story behind the founding of Deer Park Water Company. After the Civil War, the Deer Park Hotel was built in the Appalachian Mountains located in Maryland by the Baltimore and Ohio Railroad. The hotel was created to attract those who took passage on the railroad, but the spring that was located nearby also caught the attention of the travelers. The spring was known for the appeal of a clean source of water, this led the Baltimore and Ohio Railroad to start putting the water into bottles in 1873. It was known as the “Boiling Spring” because the water comes through sand on the way up. A company, known as The Boiling Spring Holding Corporation, purchased the spring and the woods surrounding it in 1966. The Boiling Spring Holding Corporation decided to put the spring to a use and made a profit bottling up the water and selling it mainly throughout the New York area, until production eventually expanded across the nation. Most of the water in the spring is located near the Appalachian Trail. Something interesting about the Deer Park Hotel is that President Taft and his wife had their honeymoon there. Deer Park Water Company is a sub-corporation of the Nestle Waters North America Company. Nestle Waters North America was founded in 1976 and started out importing Perrier Sparkling Water before moving on to include regular bottled water. At the time that the company was first

d. Demographics (what is the industry’s focus customer) Another significant trend is product marketing and packaging. Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity. Other manufacturers seek to carve out a new level in the bottled water industry introducing high-end products. Another packaging trend in the bottled water industry is multi-packs. As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money.

Note: You can assume that variable costs are constant so that the average of them is the variable cost relevant for a change in sales.

In 1992, sales units in faucet mounts are 3 times more than those in pitchers. It seems that Brita had tried to take the market share from faucet mounts system at first. They might struggle to inform customer with pitcher system’s benefits, so they could be known as a consideration set. And after that, as people’s needs for purified water were growing, they could enlarge their market.

The soft-drink industry capitalizing on creating the best product. Each product has a different taste, formula, and color to entice the consumer. It is important for the product to remain innovative in order to keep the consumers interested. The suppliers can easily differ, because they do not hold much value or put

Another way bottled water is the way to go is because it helps aid in healthy choices. In the article, “Grab the Bottle”, it states that “bottled water has helped consumers choose to drink more water because it presents it in a convenient way (Giroux). In many cases, consumers buy more objects that appeal to the eyes. Bottled water comes in different sizes and shapes. What is trending in society, the public wants automatically. In the article, “Comment-Soft Drinks and Water- The Future of Bottled Water”, he told that “attractive packages alone can make us feel that what we are drinking is beneficial” (Rowlands). Trendy shapes, sizes, and colors are what the public is drawn to. If a consumer sees a unique water bottle in the store, he or she will buy that because it’s trendy and popular in society.

Companies using multiple advertising strategies to make people continue buying products. In the video “The Story of Bottled Water,” Annie Leonard addressed that companies need to sell more and more products to keep growing. Americans almost consume half a billion bottled water every week, and it is enough to circle the earth five times. Annie mentioned the term, “Manufacture demands” - the companies using advertising strategies to make people think they have to spend money on products they do not need, or they already have. Bottled water companies claim that the tap water is not sanitized and unhealthy for the human body. Therefore, people got scared to drink tap water at home. They are rather paying thousands of times more for a bottled water even it is free to drink tap water. Water bottle companies are seducing customers by putting images of mountains and rivers to convince the buyers that the water is safe and clean. They promote that it is an economical way for people to consume plastic bottled water because the water came from natural resources. In fact, tap water is the primary sources of most of the bottled water, and the bottles are not

By selling the Purity II to the box stores, we are gaining market from builders and remodelers. We will be offering a discount to the box stores for buying in bulk. Our sales team will get incentive as well from selling orders to the box stores. Incentive size for the salespeople depends on the quantity sold to the box stores. Retail market sales consist of internet and door to door sales. The door to door sales will be phased out because our team believes this strategy to be old fashioned and could portray a negative outlook on Eco Water as a company. The markets we would like to tap into are more rural territories. These types of markets show more cases of rust, impurities, and contamination in the water. Consumers will also enjoy better-tasting water, coffee, soups, mixed drinks, juices, and beverages.

Consumers buying decision making play an important role for the success of every company or organisation. Without the investigation into consumers and their buying behaviour companies and organisation and marketer cannot achieved their aims and objective of their goals in the sale of their product. The purpose of this investigation is to explore the relationship between the consumers buying decision making process and the beverage brand products. (Coca Cola and Pepsi Cola) The data for the research has been collected from the UK one of the biggest town in England know as Huddersfield. The result from the research has determining that in the UK, majority of the consumers prefer Coca cola beverage brand than Pepsi and the research result has indicated that consumers buying decision can significant influence the beverage brand product in the UK market the research continue to say that if coca cola has put more focus on consumers buying decision in the UK know what they expected from them and producer according to their customers demand and try to satisfy their need and wants this can lead coca cola toward the success and increase their profit in the UK market

8. Comments on the decisions of both Pepsi & Coke to enter the bottle water market instead of continuing to focus on the core products- carbonated beverages and cola- based drink in particular.

Highland Spring is the UK's largest producer of bottled water. On its website, Highland Spring advertises: "We've been drawing our natural spring water from the same protected land in the Ochil Hills, Perthshire, Scotland since 1979. But the special rock formations below, which make Highland Spring as pure as can be, are the same today as they were 400 million years ago" (About us, 2012, Highland Spring). The company stresses both the 'oldness' of its brand and also its Britishness, given the connection it has to Scotland, the British Isles in general, and rock formations that have existed for millions of years. "In 1503, King James IV of Scotland announced that the local beer, made with water drawn from the same land as Highland Spring, was to be his Coronation Ale" (About us, 2012, Highland Spring). Highland Spring also capitalizes upon organic trends in its marketing, stressing that all of its water is certified organic and that the company is careful to preserve the environment in the way in obtains its water. "An extraordinary 15 years trickling its way through the basalt" is required to make the perfect water (About us, 2012, Highland Spring). This paper will use two common marketing rubrics SWOT (strengths, weaknesses, opportunities, and threats) and PESTLE (political, economic, social, technological, legal, and environmental positioning) to analyze the

In a remote area of the rainforest, there is an artesian aquifer that produces the water. A state of the art bottling facility is located right on top of the aquifer and draws the water up, protecting its purity and soft taste. In my opinion once the general public becomes more aware of the intricacies affiliated with Fiji water and how it is preserved and bottled further sales will follow. Additionally, the upper and upper middle class feel that the water given its isolation and quality processing add to their success persona. This could be affiliated with Target Marketing. Target Market is a set of buyers sharing common needs or characteristics that the company decides to serve. Fiji uses social marketing by highlighting the all natural process. Fiji promotes that the water is good for your overall health to include strengthening your bones, connective tissue, teeth, skin, and hair. Social marketing is the use of commercial marketing concepts and tools in programs designed to influence individual behavior to improve their well being and that of society. The brand name of Fiji is being associated with some of the finer things in life. Some of the more affluent retreats and restaurants are serving Fiji bottled water because of its brand. Branding Equity is utilized in this form of marketing. Brand Equity is the positive differential effect that knowing the brand name has on customer response to the product or service. The retreats and restaurants

It is because of it's inexpensive to purchase nature and its availability to the clients (Noe, 2013). Recent studies indicate that, lately, for one to buy a soft drink there is an in-depth decision making required.

In contemporary society, bottled water consumption has become more attractive and popular. While in 2009 were only sold 161,589 million liters of bottled water, in 2011 approximately 181.61 million liters were sold all over the world (The Statistics Portal, 2014). In this context, attributing that significant growth of bottled water commercialization is consequence of a successful marketing should

A lack of experience in business-to-consumer marketing is apparent in Soren’s current communications to end-users. This market, unlike the market for commercial-use chemicals, emphasizes the use of clarifiers to ensure “perceived cleanliness” and clarity of water. The consumer market also appears to be minimally price-sensitive, as communications regarding annual savings are relatively ineffective in increasing sales of Coracle. Soren’s marketing efforts in the first half do not fall in line with the demands of their new customer. A pull strategy would involve adjusting communications to speak more directly to the very different concerns that pool owners and service