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Bob's Supermarket

Satisfactory Essays

It is easy to see how Bob’s Supermarket is stuck in the middle. The company is not the lowest price provider and it cannot be the lowest price provider. The company does not have the modern amenities of a larger grocery store and it cannot have all the amenities of a modern grocery store. Bob’s Supermarket is somewhere between a modern grocery store and a convenience store. Since its possibilities for being the best grocery store are limited the company should focus on being the best, convenience (plus) store in the area. The company has to sell alcohol. The company is likely losing sales that would have come from the college because they do not carry alcohol. The state of the economy and the entrance of competitors into the market give

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