BP Oil Spill Public Relations Response
Introduction
BP Oil Spill which is also known as Gulf of Mexico and Deepwater Horizon oil spill is the largest marine oil spill throughout the history which was caused by an explosion on offshore oil platform namely Deepwater Horizon on 20th April, 2010 located at the Mississippi River delta. British Petroleum (BP) was the principal developer of Macondo Prospects oil field where the accident held. The accident occurred when they were closing the oil well for using it in future prospects. BP claimed that on July 15, 2010 they capped the well by stopping the flow of into the Gulf of Mexico in 86 days. Following the hazards of oil spill U.S. Government held British Petroleum responsible for the
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BP gulf oil spill has affected this natural fresh water by polluting it, which is being used not only for the agricultural purposes in terms of plants but also used as a drinking water source for animals and human beings also. This natural water is the basic necessity for all the living things all around the globe. Life without the fresh water is absolutely unbelievable. All the living creatures in this world require fresh water to sustain alive.
Life under water is called the marine community, which occupies a half part of this universe. Coral reef a population of living organisms, which is a diverse underwater ecosystem, compose of plants, fishes, and many other creatures. It also have been destroyed due to the BP gulf oil spill. A deep focus that need to be kept on this marine life in order to protect them.
Ecosystem and food chain plays a very essential part all around the globe because the life of all the living creatures are dependent on it. Being immobile, the marine fishes are susceptible to any loss or disaster, which could ultimately, results in death. The food chain system that could be affected by the ecosystem for instance, the shrimps can be killed if the BP oil seeps under the water and if they are being killed so the fishes would also be killed because they are dependent on them resulting in nothing left behind. One more factor of the ecosystem that need to be concerned is coastal
There is no doubt that the leaking of 130 million gallons of oil threw off the ecosystem. As a base of the ecosystem, coral reef death could largely affect all marine life in any part of food chain in the long-term. Ecosystems can be extremely sensitive to the smallest changes and the death of the coral reefs has been linked to reduced ecosystem
Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.
Yes, losing human life was bad enough already, but we also lost a lot of oil and most importantly the spill effected the marine life. The fish, turtles and birds that were in the area, were all drenched in the oil, majority of it didn’t survive. The fish that have survived, where infected/affected by the chemicals. As we all know oil does not stay in one area, it spreads like butter on the hot skillet, effecting even larger marine life area than expected. Obviously BP and people responsible for the spill have faced numerous fine and conducted numerous operations to clean up the mess, but it is almost impossible. As time progressed, some oil eventually sunk to the bottom, which effected coral and food that fish eat. According to CNN, “Scientists continue to study environmental impacts, but five years after the spill, the long-term negative effects remain unclear and are, in many cases, highly disputed.”(Griffin et al., 2015, para.
How did the BP oil spill in the Gulf of Mexico in 2010 affect our economy and environment, and what does the future hold, with regard to the environment, oil drilling, and sustainability?
A little over seven years ago, on April 20, 2010, the BP oil company’s actions created the greatest manmade disaster to the environment in the United States history. In the aftermath of this disaster, thousands of marine organisms were injured and placed in life threatening scenarios. Thanks to the spill, the Gulf of Mexico and other parts of the ocean surrounding the gulf was flooded with an estimated amount of 205.8 million gallons of oil (Sakashita). The damages to the ecosystem and other organisms in the environment was detrimental, but the quantity loss of such a finite resource was devastating to the world. Society over uses and wastes non-renewable resources, therefore, should convert to a more infinite source of energy.
Offshore oil drilling is a controversial topic because when oil spills, it does extensive amounts of damage to the environment. Countries capable of mining oil in the ocean reap the economic benefits in addition to reducing their dependency on external oil. While it is uncontroversial that offshore drilling is a massive boon for those countries, the environmental consequences of a spill also affect the economic welfare of nearby residents. Oil contaminates animals through a process called biomagnification, where chemicals progressively become more detrimental to the animals the higher they are on the food chain. When oil spills into the ocean, it impairs the growth of native species and deteriorates the ecosystem. As a result, the livelihood of people in the tourist industry, fisherman, and shrimpers is crippled and may take decades to recover.
The Deepwater Horizon Oil Spill occurred on April 20, 2010 in the Gulf of Mexico. This oil spill was the largest spill in history in front of the Exxon Valdez oil spill of 1989. This oil spill released about 4.9 million barrels of oil into the ocean. This spill not only wreck havoc on the marine life but also the economic players that depended on ocean such as fisherman, tourism, and offshore drilling located along the gulf coast. Along will the spill the oil rig which was named Deepwater Horizon also went up in flames. This proved that the issue went far beyond just an oil rig that blew a line. Since this oil spill had drastic impacts all along the coast, BP which was the most liable for this incident faced criminal charges based on what happened. BP which knew the risks of deep ocean drilling failed to take the necessary safety procedures to reduce the risks of such incident occurring, thus was the reasoning behind placing most of the fault on them and not the other companies. The lack of regulatory oversight led to the issues and cost-cutting procedures opened the rig up to possible malfunctions like the one that occurred. During the spill into the gulf, BP sealed the well with cement which seemed to stop a majority of the oil from escaping the well. BP also recognized that the well was “dead” which was proven wrong when scientists still could conclude was leaking minor amounts of oil into the ocean. This spill not only proved to be harmful to the environment but also
There are so many reasons why pollution in Oceans water are the worst in the world. Oil is a Natural resource that most people use, it is found on certain areas in the world such as the bottom of Oceans. Oils spills can be involved as the result of deliberate sabotage or illegal dumping. Depending on the location and the condition, they have several techniques can be used to clean up the oil spills. 37 million gallons of oils is spilled in the Oceans each year. Most consequences of water pollution is caused by mishandling of oil products Proper disposal and recycling of used oils can go along way to help to prevent oil pollution in the water. In conclusion oil spills are so dangerous animals and maybe peolpe could die of oil pollution in waters.
The Bp Deepwater Horizon accident was a problem associated with both faulty process safety culture. The disaster that took place could have been prevented if BP would have been committed to safety first. On January 11, 2011, a seven-member commission published a full report detailing the causes of the blow-out. This blow-out killed 11 men and leaked 4.9 million barrels of oil into the Gulf. Bob Graham, commission co-chairman, stated that the incident would not have happened if the government regulators would have held BP responsible for world-class safety standards. His findings were critical to the civil lawsuit filed by the United States Justice Department against Transocean, BP, and other companies involved in the spill. Graham demanded
For instance, Rufe, who is a scientist, states that we have not developed an approach that can clean more than 3 to 5 percent of the spilled oil” (Mufson, 2012). Furthermore, In the Gulf of Mexico, although 205.8 million gallons of oil have been spilled, just 51.8 million gallons have been collected, which equals approximately 25 percent. Moreover, in order to clean the Gulf from the oil spills almost 2 million gallons of toxic dispersants were used. Unfortunately, the toxic dispersants did not truly purify the spilled oil, but fractured them into tinier particles. As a consequence, that may make the oil more harmful for some ocean animals and plants ( A Center for Biological Diversity Report, 2008). However, with the increasing of offshore oil drilling accidents, and with no solution to solve the problem efficiently. The hazardous impact is not going to affect only on animals and plants. It might affect people who depend on the polluted area for food, ecological enrichment, and entertainment ( A Center for Biological Diversity Report,
The oil also has a physical and physiological effect including irritation, inflammation, or necrosis of the skin, chemical burns, ingestion of oil/dispersants can lead to inflammation, ulcers, bleeding, as well as possible damage to liver, kidneys, and brain tissue. It can also cause disfunction of the immune and reproductive system. The wildlife can become physiologically stressed, their physical condition will ultimately decline, and some may even die. The oil spill has additionally had an extensive effect on the ecosystem as a whole. An ecosystem can be defined as a biological environment consisting of all the organism living in a particular area, as well as the non-living physical components of the environment with which the organisms interact. Experts predict that the ecosystem could require years or even decades to fully recover since there is a chance of biomagnification. Biomagnification occurs once a PBT(Persistent Bioaccumalative substances) have piled up in one part of the ecosystem the substance becomes concentrated from one link in the food web to the next. It can affect entire populations and threaten biodiversity in “insidious, sub-lethal” ways. In addition to the possibility of biomagnification the oil causes
Many have described the post-spill Gulf as a gigantic chemical experiment, with as yet unknown effect on its delicate ecosystem. By July 2010, one third of the Gulf’s fishing area—more than 80,000 square miles—had been closed, affecting the livelihood of thousands in coastal Louisiana and Mississippi.
BP, formerly known as British Petroleum, is the third largest oil and gas producer in the world, producing almost 3.8 million barrels per day. BP was founded in 1908 by William Knox D’Arcy in London, United Kingdom. The company operates worldwide in several sectors of the oil and gas industry such as generating low carbon energy, moving oil and gas, and off and onshore oil and gas extraction (BP, 2014). However, the offshore Deepwater Horizon oil spill that happened on April 20th, 2010 in the Gulf of Mexico was one of the greatest oil spills that took place in history. The disaster caused the loss of the lives of 11 workers, severely injuring 17 workers, and the aftermath had a great impact on the environment in the Gulf of Mexico.
The BP oil spill happened on April 10th at approximately 11:50 am of the year 2010. The BP oil spill is one of the largest spills in the history of the U.S. and one of the largest unintentional spills in history. The oil in which was spilled was in the Gulf of Mexico. The spill did not only harm the environment, but 11 lives were taken in total from the spill. It took 87 days to clean up most of the oil.
Oil spills can impact the environment greatly. Since the oil boats are on the ocean if the break and start to leak it goes into the ocean where it can harm the ocean and those that make their home in it. “That spill caused an immediate and significant impact to the ecosystem, with sightings of birds and turtles washed up on beaches covered with oil, as well as an increase in the deaths of other marine life” (Sinclair, 2017). The oil spill in 2010 in the Gulf of Mexico was the biggest since Deepwater Horizon. It caused harm to the ecosystem around it because technology came in so it could pump oil out of the ground under the ocean. There is no way to know the impact that oil spill and really every oil spill has had on the marine ecosystem.