The Empirical data was collected by web based questionnaire filled by 236 respondent. A structural equational model was used to test e-loyalty model. The study revealed that brand awareness effects brand image which directly or indirectly influence the brand emotional attachment and brand evaluation the total effects of brand awareness and brand image suggest that higher awareness level and positive image encourage OSN users to be more loyal. The study further found that there is no as such difference between the conceptualization and loyalty and how brand create loyalty either by offline or online
As today we live in a competitive world, high competition exists in every industry. The companies must have their competitive advantages so that they can gain more shares, profits and a strong market position among the consumers. The brand trust might be a competitive advantage for the company. A recent research of brand trust by LinkedIn (2009) found that, when the consumers start to trust a brand and become to loyalty customers, 83% of them will highly recommend the brand to their family members and friend, 78% of them will try the brand’s new product or service and 50% of them will more for the brand’s product or service even there are some more cheaper products by other brands in the market. From the research we can see that the trust to a brand will highly influence the company’s operation and product development. The company who want to success
This research aims to know the influence of product quality and customer satisfaction toward customer loyalty. This type of research is a research
The brands of today are evolving and changing faster than ever. Face to face interaction, sentiment, and loyalty are now less valued by the consumer than they were years ago. We talk about how to gain this loyalty and sentiment later in the report. Technology and e-commerce have changed the values of the consumer and now we value speed, ease, and low prices. The idea of a brand changes with time due many social and economic trends but the effect it has on consumer buying behavior will be researched and noted like it always has been. Our purpose of this exploratory project will be to determine the effect of brand awareness/brand image on consumer buying behavior and loyalty. We will be researching at how effective or ineffective brand
In the last 20 years, more and more emphasis has gone into investigating the core components of customer loyalty and seeking to single out the factors that cause customers to return. Studies have consistently demonstrated that clients who feel that they can trust the business or worker to care for them and to be honest will reward the business by their devotion even, occasionally, at cost to themselves. Han et al. (1993) rated trust as the most important characteristic in any business relationship, whilst Kumar et al. (1995) saw trust and commitment as being indistinguishable one from the other. When client learns to trust producer, commitment, almost inevitably followed.
Customers will remain loyal based on the innovation and quality of the product. The distribution and advertising of the brand was also further investigated as well as consumer confidence.
Similarly, Molinari, Abratt, and Dion (2008) assert that there is a direct and strong link between customer satisfaction and customer loyalty behavior. If the customers enjoy the product or service, they will not be bothered to become loyal to the company. In other words, high levels of satisfaction commonly occur when the customer is delighted or happy with either the products or services provided by a business supplier. As Caceres and Paparoidamis (2005) state, customer satisfaction levels are determined and influenced by many elements. For example, it is commonly admitted that the customers will naturally repeatedly return to the company when things are done right, or in other words, business service companies successfully meet the customer’s expectation (Gil-Saura, et. al., 2009). Furthermore, increases in satisfaction could result to increase customer loyalty. A business enterprise, which could address the elements moderating the level of satisfaction of customers, probably would reach the higher level of loyalty. In other words, customer satisfaction is likely to improve customer loyalty in general.
Brand trust have supported that a high level of trust in a brand leads to brand repurchase, brand satisfaction, brand loyalty and brand commitment (Lau and Lee, 1999; Delgado-Ballester and Munuera-Alemán, 2000; Wang, 2002; Delgado-Ballester et al., 2003; Ha, 2004; Shang et al., 2006)
The findings form this meta-analysis type of study showed that many factors besides price alone affect the customer loyalty to the store brand products and suggests more researches on store brands to be conducted in Malaysia.
The aim of this research is working on brand equity and customer loyalty and finding their significant relationship in banking industry in case of Bank Pasargad as a successful private bank in Iran. In this chapter after introducing necessary background information and Bank Pasargad history, problematic issue of this research will be explained and based on problem statement and gaps, more specific objectives and questions will be identified.
The research results showed that product quality was not the strongest factor that led to brand loyalty but market inertia and that product quality was more likely to lead
Theory of the customer satisfaction has a central situation in marketing as it is a major effect of promotion movement and their and it relation the process of buy and utilization or use of the product or services to manner changes say again buy and finally product loyalty. Beginning of the concept is related to the marketing concept that profit is generated through pleasure of customer wants and needs. Business vocabulary defines customer satisfaction as: The scale of satisfaction provided by the goods or services of a company as considered by the figure of repeat customers. Idea of customer satisfaction is new to unlimited companies, who have been on price and accessibility of goods. So, it is significant to be clear the accurate
Loyalty is one of the core elements that drive sales and, as such, it affects economic commerce as well. This aspect is closely related to perceived service quality and customer service satisfaction.
In this Literature Review, the author will focus specifically on the definition of brand loyalty, how brand loyalty has developed and finally, how to manage and measure the loyalty
The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.