Braun : The Syncro Shaver ( A )

Examining the consumer behavior for nondisposable razors, we can observe that consumers are focusing on the premium segment. Also, they are becoming more sophisticated and expecting new technologies to smooth the shaving process. Focusing on that, Paramount should invest in the premium products category. Even though that would create cannibalism for the “pro-products” which is already loosing market.

On 11/16/15 I spoke with Nelda Shaver the owner/director at the operation. Ms. Shavers stated she was in Queen City at an operation she is opening there. Ms. shavers stated Versie Crossland was in charge while Brittany Shavers was on bus route that day. Nelda stated Brittany called her around 3:00 and told her Daniel had fell and cut his forehead. Nelda stated she then returned to the operation, but by the time she arrived Daniel had already been picked up.

The case points out that Gillette’s competitors were quick to copy new products. The launch of Sensor will be a breakthrough in the market and will introduce a new product category the “cartridge laser cut razor with superior quality”. Therefore it is essential for Gillette to protect their new product by pursuing patent enforcement, as they already have. This way will Gillette retain its competitive advantage and will re-introduce and position itself as a technology leader.

A beard trimmer is similar to electric hair trimmers that you see at barber shops or hair salons.However, beard trimmers are specifically designed to conform better to a mans facial contours. A beard cutting gadget that makes personal facial hair care easier… offering you more benefits than the old school razor and scissors. These contouring functions found in some beard trimmers – will give you more control and better precision when trimming your mustache, shaping your gotie or managing unruly sideburns. Some standard hair clippers have beard trimmer capabilities built in – so depending on your needs you may want to find an all-in-one model.

However, this is for good reason. The Pulsonic is one of the most popular and well built shavers ever created. The Pulsonic offers many great features other shavers don’t. First off, it offers three different modes for individual users, from sensitive to intensive. For those that suffer from razor burn often, changing the mode to sensitive can be the difference between a smooth shave or a painful one. The head of this razor is also flexible, letting it adapt to anyone’s face. It is one hundred percent waterproof and runs for up to 50 minutes on a single charge. Also included is Braun’s great Advanced Clean & Charge

Synopsis: Gillette has long been known for innovation in both product development and marketing strategy. In the highly competitive, but mature, razor and blade market, Gillette holds a commanding worldwide market share. The peak of its innovation occurred in 2006 with the introduction of the Fusion 5-bladed razor. Today, innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for the “latest and greatest” in shaving technology. Gillette must decide how to put the razor wars behind them and maintain or increase its share of the global razor market.

Old Spice Beard & Head Trimmer is a product manufactured by the famous company, Braun. Braun as a brand was introduced in the year 1935; since then it has been manufacturing high quality products; including male and female grooming devices, oral care, beauty products, clocks, watches, irons, and so many others. Braun shavers and trimmers are particularly famous among consumers for their design and quality.

custom, to get the latest thinking on the KF 40. HISTORY AND CULTURE Braun AG began as a family-owned radio and small appliance business founded in 1921 by Max Braun.2 In the 1940s, Braun developed a novelty, the electric razor, which he introduced in 1950. After Braun’s death in 1951, his sons, Artur and Erwin, took over the business. Three years later they asked their friend Fritz Eichler, an artist then working in the theater, to help them find a new approach

Gillette is an American company founded by King Camp Gillette. It was founded on 1901 and until 1962 it did not have any serious competition. This can be explained by its constant concern for innovation, which follows the belief of its founder, “a successful invention is the one that is purchased over and over again by a satisfied customer”. (Original idea of William Painter)

Gillette posses many opportunities that can help expand the recognition of the brand. With the many products they develop their product expansion is strong. Gillette has branched off from just their basic razor to many more enticing

Intro: A product that was finishing trials was to soon end up on the shelf of every major retailer in the world. Paramount, a global market leader in the consumer non-disposable razor industry is planning to launch a new product into the market by the name of Clean Edge. Clean Edge is an innovative, premium priced, new razor whose goal is to increase Paramount’s market share, sales and inevitably profit. As a company, Paramount has a strong history in the industry, entering the market back in 1962 and growing to a $13 billion company in 2009. Paramount specializes in disposable razors, cartridges, shaving cream and depilatories and currently has two razor products already on the market, Pro and Avail. With the launch of Clean Edge, management experiences conflicting ideas; Paramount is unsure of how to best position Clean Edge within the growing market, considering the competition launched a similar product right before the Clean Edge launch. The company is torn between two primary options, a niche position, targeting a small market with a premium razor versus a mainstream position, targeting a broader market by presenting an innovative product. After analyzing marketing budgets, market share, operating profit, branding strategy and allocations for 2008 and 2009, it is concluded that Paramount should engage in a niche position, which as per Appendix C will generate the higher profit of $31.37 compared to the $2.84 in profit generated by a mainstream position. Clean Edge

The Indonesian economy has constantly grown within the last 20 years. However, the shaving market is still underdeveloped compared with Western markets. Hence, Gillette should provide more information to spread widely concept of shaving. Moreover, it should introduce new products to facilitate the introduction of shaving products to non-shavers and increase the frequency of shaving in current shavers.

A human body has areas, such as armpits and the navel, which are hard to reach with normal razors. As such, a rounded head helps to navigate these areas with ease without causing any bruises or cuts. Also, the razor has 3 lubricating strips for more glide on a man’s body to avoid nasty cuts. Lubrication is necessary when shaving, hence 3 lubricating strips offer more comfort when shaving. The razor also has an anti-slip grip for a firm grip that gives the user ultimate control whilst shaving. When shaving, it is of utmost importance to be in control of the razor to avoid mistakes that could lead to injuries. By focusing on a firm grip, the advertisement invokes memories of nasty cuts caused by a shaving razor with a slippery

Gillette has been successful in convincing the world that more is better, in regards to the number of blades and other features of a razor. To be successful in the

Gillette is successful because the focus on the one thing they know and that is men. They understand what men need for their grooming needs, and their products are sold all over the world (P Kotler, 2017). Gillette’s popularity has worked because of several factors, including high-quality innovation, consumer research, and mass communications. With their research, and the fact they have kept improving their product, Gillette has made many breakthrough product innovations, which should allow their success to keep increasing. In 1971, there was the Trac II, the first twin-blade shaving system, then the Atra in 1977 there was a razor with a pivoting head, and then in 1989 they developed the Sensor the first razor with spring-mounted twin blades dubbed (P Kotler, 2017). In 1998, Gillette introduced the Mach3 it was the first triple-blade system, surpassed only by the 2006 launch of the six-blade Fusion, promoted as “the best shave on the planet.” (P Kotler, 2017) It is possible that Gillette can become as successful with Women as Men due to the fact Procter & Gamble acquired Gillette in 2005 and Procter & Gamble are experts at marketing to women, due to the fact most of their lines such as dishwashing liquid, laundry detergent, and hygiene products are aim for their woman clients.