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Britannia Research Methodology

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4.1 OBJECTIVES The purpose of research is to discover answers to question through the application of scientific procedure. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though each research study has its own specific purpose, we may think of research objectives as falling into a number of following broad groupings: • To study the sales of various products of Britannia. • To study the marketing strategies of Britannia. • To study the various milestones of the company. • To study the shares of various products in the company. 4.2 RESEARCH METHODOLOGY RESEARCH METHOD • Sample Areas : LUCKNOW • Research Design : Descriptive Research …show more content…

(d) Reports and publications of various associations connected with business and industry, bank stock exchange 4.3 RESEARCH TECHNIQUE SAMPLING DESIGN A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selecting items for the sample. Sample design is determined before the data are collected. Sampling Unit: - A decision has to be taken concerning a sampling unit before selecting sample. Sampling unit may be a geographical one such as state, district, village, etc., or a construction unit such as house, flat, etc., or it may be a social unit such as family, club, school, etc., or it may be an individual. The researcher will have to decide one or more of such units that he has to select for his study. Size of Sample: - This refers to the number of items to be selected from the universe e to constitute a sample a major problem before a researcher; the size of sample should neither be excessively large, nor too small. It should be optimum. An optimum sample is one which fulfills the requirement of efficiency, representative ness, reliability and flexibility, while deciding the size of sample; researcher must determine the desired precision as also an acceptable confidence level for the estimate. The size of population variance needs to

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