4.1 OBJECTIVES The purpose of research is to discover answers to question through the application of scientific procedure. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet. Though each research study has its own specific purpose, we may think of research objectives as falling into a number of following broad groupings: • To study the sales of various products of Britannia. • To study the marketing strategies of Britannia. • To study the various milestones of the company. • To study the shares of various products in the company. 4.2 RESEARCH METHODOLOGY RESEARCH METHOD • Sample Areas : LUCKNOW • Research Design : Descriptive Research …show more content…
(d) Reports and publications of various associations connected with business and industry, bank stock exchange 4.3 RESEARCH TECHNIQUE SAMPLING DESIGN A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selecting items for the sample. Sample design is determined before the data are collected. Sampling Unit: - A decision has to be taken concerning a sampling unit before selecting sample. Sampling unit may be a geographical one such as state, district, village, etc., or a construction unit such as house, flat, etc., or it may be a social unit such as family, club, school, etc., or it may be an individual. The researcher will have to decide one or more of such units that he has to select for his study. Size of Sample: - This refers to the number of items to be selected from the universe e to constitute a sample a major problem before a researcher; the size of sample should neither be excessively large, nor too small. It should be optimum. An optimum sample is one which fulfills the requirement of efficiency, representative ness, reliability and flexibility, while deciding the size of sample; researcher must determine the desired precision as also an acceptable confidence level for the estimate. The size of population variance needs to
For my sample, I will be doing a convenience sample. My survey will be open to any age but will mainly focus on young college students. I will reach out to my class at a local university. There are approximately 30 students in the Criminal Justice Basic Statistics and Research course. I plan to have all the 30 students participate in this survey. Once I implement my
Research can be used in many methods, for example: questionnaires, television, leaflets, books etc. it allows us to keep up to date on the new findings or discoveries e.g. a new type of cancer or a new vaccination. Research is the investigation into
Research can be defined as the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories. Research can be divided into different steps in order to understand the whole process more in depth. The first step towards conducting research is to observe. Consistst of the subject area of ones interest and following that subject area to conduct subject related research. The subject area should not be randomly chosen since it requires reading a vast amount of
WHAT IS RESEARCH? It is a planned process whereby information is collected for a specific purpose, analysed and reported.
According to Depoy and Gittin, research is a way individuals think about problems in systematic way. Research is generally described as description, exploration, analysis, prediction and problem solving. There are different types of research and these researches are called the experiments, quasi-experiments and non-experiments. The purpose of research is to provide the insight to practice, it also enhance individuals understanding as well as developing new approaches with different topics, get to test your research for effectiveness. Understanding research is important because it helps to build individuals knowledge bases and informs decision making in practice. Research also enable us to make sure that our practice are up to date with relevant information.
Research allows us to better understand what is unknown, how a human thinks, why a dog barks when they hear a stranger approaching or that the earth is round and not flat. Research allows us to find answers to the questions we have. Research attempts to both understand and define. There are three kinds of research; Explanatory; Exploratory and Descriptive research. Explanatory, Exploratory and Descriptive research define what research is; Research is the attempt to explain, explore and describe (Neuman, 2006, 24).
According to Schutt (2008), sampling is defined as a subset of population used in a study to be a representation of the population as a whole. My final project is a pre-hire assessment which analyzes potential risky pattern behaviors and emotions in the work place. One of the most important considerations related to sampling that will need to be addressed in my final project is defining the population that will be taking the assessment.
b) An investigation of 150 randomly selected local restaurants concluded that 42% of local restaurants have serious health code violations. Is this a population or a sample; explain your answer. Sample, because it is the study of a much smaller group of people.
Was the sample approach adequate for the research design that was selected and explain why.
“One method of determining sample size is to specify margins of error for the items that are regarded as most vital to the survey” (Cochran, 1977). If a researcher was doing a study on the effect the Glass Ceiling has on women’s careers and the researcher used a sample of rich, single men, the sample group would not remotely be an accurate assessment of the population the research was attempting to study. Therefore, it is extremely important for a researcher to be specific with their sample size requirements prior to acquiring one otherwise the study would be inaccurate and not a scientific
Describe the sample. How does this sample represent the population? What makes a sample strong or weak? Evaluate this sample.
According to Hair et al. (2003), in the research, the sampling process enables identifying, developing and understanding an interested object that need to be determined (p.333). Hence, in order for the researcher to carry out the sampling appropriately, advantages and disadvantages of the various sampling methods should be considered along with the theoretical component of the study (Hair et al. 2003, p. 368 f). Theoretically, the sampling procedure is divided into two major types which consist of probability and nonprobability sampling. In probability sampling, individuals have a known chance of being selected. While, in non-probability sampling, individuals do not have a known possibility to be selected (Sekaran 2003, p. 269 f). Also, the different sampling methods provide different advantages and disadvantages. Hence, the researcher should consider this point before choosing the sampling method for the
Finally, we determine and recommend what would have been the best techniques to use, in terms of the selection of samples and choice of the sample size in determining the capability and the capability potential of the equipment and production process.
Research is a form of systematic inquiry. It sets out to answer questions through assessing, summarizing and drawing conclusions from what are often very large amounts of information.
The project aim at teenagers, therefore sample group is between 13 to 19. I will set the sample sizes in 50 participants since it is easy to identity and more precision. If a sample sizes increase, it is very hard to estimate and become not accurate. Also, I’m worry about the extremes data can’t make a balance out, so the project prefers small sample sizes. It can take less effort to gain and maintain people, it is easy to produce significant results and comfortable to find a group of people. I will obtain samples from friends or friends’ sister and brother.