British Petroleum And Oil Spill

The consequences are horrific, more than a third of federal waters in the gulf were closed to fishing at the peak of the spill, because of the contamination, fish could be toxic and dead. An article from the BP website noted that on the evening of April 20, 2010, the gas release and subsequent explosion occurred on the Deepwater Horizon rig working on the Macondo exploration well in Gulf of Mexico. The fire burned for 36 hours before the rig sank and the hydrocarbons leaked into the Gulf of Mexico before the well was close and

Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times (Repanich). All of this pollution and destruction because of one singular company: British Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do to come back from such a serious setback? This was the question that was faced by the company in 2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP’s “Commitment to the Gulf” ad campaign, the brand’s desired identity is made very apparent. When it comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to narrow down a target audience when it comes to advertising its product. Despite the hardships faced by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil company in the world (“Biggest Oil”), has such a firm hold on consumer society that it is a necessity in today’s consumer landscape. By pushing the brand’s identity to its target audience, BP used branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.

The oil spill has been subject to global media coverage. On the 21st of April 2010 news broadcasting companies were broadcasting the news of this oil disaster all over the world. Every day in almost any general newspaper there would be an article based on both the chief executive officer (CEO) of BP and how he planned to solve the disaster or just reporting the disaster again. This is a great example of Globalisation. Due to the improvement of technologies such as the internet/ broadband and other improvements in telecommunications the globe could now receive instant news /coverage about almost anything almost anywhere in the world. Meaning that people are now more aware of what is going on in the world.

On April 20, 2010, the Deepwater Horizon, claimed by Transocean and contracted to BP, encountered a sad and yet powerful blast,ending with the lives of eleven specialists. It additionally uncapped an ocean depths gusher that streamed for 87 days. An expected 210 million gallons of oil hurried into the Atlantic waters, destroying marine natural life and conveying the tourism and fish enterprises

On April 20th, the Deepwater Horizon oilrig in the Gulf of Mexico exploded and sank, 11 people died in the explosion. Five days after the explosion, underwater cameras revealed that the British Petroleum (BP) pipeline, connecting the oilrig to the underwater well, had ruptured and was leaking 3.19 million barrels (over 130 million gallons) of oil into the Gulf of Mexico. The pipeline was finally capped 87 days later on June 15, 2010. The five states that were affected by the spill are Alabama, Florida, Louisiana, Mississippi, and Texas. This is considered the worst accidental oil spill in history.

This article refers to the Gulf oil spill reached its don 't-just-stand-there moment. . Every day, the White House responded with updates and briefings. The White House has belatedly gotten the message, announcing new drilling regulations and scheduling the president 's second trip to the Gulf on Friday.

The Deepwater Horizon in the Gulf of Mexico exploded on April 20th, 2010, pouring nearly 5 million barrels into the sea over a three months’ span. Endangering marine wildlife, as well as workers that were injured during the explosion. There were a 126 people on the rig, twenty-eight workers in total were hurt, leaving eleven that were fatally injured, while the other 17 were severely injured.

It is well known that in 2010 a oil spill occurred in the Gulf of Mexico. The oil rig Deepwater Horizon, owned by BP, exploded and sank and caused a continued oil leak that released amlost 5 million barrels of oil into the Gulf of Mexico, the worst oil spill in U.S. history (Biello). In an address delivered inJune of 2010, President Obama called the oil spill “the worst environmental disaster America has ever faced” (Obama). Given the magnitude of the spill, and the media attention surrounding the issue, the entire topic became an emotional subject and strong opinions were formed regarding the nature of the spill and the correct way to proceed with containment and restoration. Of the many debates surrounding the issue, one which falls prey

On April 20, 2010, the British Petroleum (BP) leased Deepwater Horizon drilling rig took an unexpected kick of gas pressure from an oil well in the Gulf of Mexico. The release ignited, and through the failure of the blowout preventers progressed into a firestorm. The fire consumed the drilling rig platform, sinking it, causing 11 casualties, and the subsequent release of 4.9 million barrels of oil into in the gulf before the release contained (British Petroleum). The incident is

The BP Oil Spill began on April 20, 2010 in the Gulf of Mexico after the BP leased, Transocean owned, Deepwater Horizon drilling rig exploded, killing 11 and injuring 17 of the 126 crew members. The explosion also sank the Deepwater Horizon drilling rig triggering a massive oil spill that would last for 87 days and leak 4.9 billion barrels of oil into the Gulf of Mexico. After the explosion, BP and the federal government enlisted the best minds in the country and worked tirelessly to come up with a solution to stop the leaks, but failed several times due to the extreme depth, pressure and technical complexity of using remotely operated vehicles (ROV). The final resolution of the leak was achieved on July 15, 2010, when a sealing cap was installed over top of the well. Although the stoppage of the leak took just under two months, the clean-up efforts continued for much longer as containment booms, chemical dispersants, skimming vessels and controlled burns were used to mitigate the environmental damage. The event was classified as the largest accidental marine oil spill in the world and the largest environmental disaster in United States history.

On April 20, 2010, a cement seal of an oil well malfunctioned, leading to the explosion and sinking of the Deepwater Horizon oilrig. Acknowledged as one the worst accidental oil spills, killing 11 people. The BP pipe discharged oil for 87 days following the failure. It is estimated 3.19 million barrels of oil had leaked into the Gulf of Mexico. Even though this incident happened 7 years ago, it is still relevant because there has been more insight from years of analyzing what went wrong, as well as more effective ways to handle the aftermath of a situation like that. This is an interesting situation because it is a two-part failure; of course, the initial equipment glitch, as well as the insufficiency measures they took to

April 20, 2010 has gone down in the history books as the day that the most horrific oil spill in history happened. British Petroleum’s leased offshore drilling rig exploded on this day. The Deepwater Horizon caused the largest accidental marine oil spill ever (Crandall, Parnell and Spillan, 2013). The ruptured oil well leaked nearly 5 million barrels of oil into the sea over a three month period of time. The devastation killed eleven men. 17 others were severely injured. The devastation reached marine wildlife and some 5 years later, that group is still feeling the after affects.

On April 20, 2010, the Deepwater Horizon oil rig, located in the Gulf of Mexico exploded killing 11 workers and injuring 17. The oil rig sank a day-and-a-half later. The spill was referred to as the Deepwater Horizon oil spill, BP oil spill, Gulf of Mexico oil spill, and BP oil disaster. It was first said that little oil had actually leaked into the ocean but a little over a month later the estimate was 12,000-19,000 barrels of crude oil being leaked per day. Many attempts were made to stop the leak but all failed until they capped the leak on July 15, 2010, and on September 19 the federal government declared the well “effectively dead.” In the three months that it took to finally put a stop the leak, 4.9 million barrels of oil were

On April 20th, 2010 forty miles of the coast of Louisiana in the Gulf of Mexico, the largest oil spill in the United States occurred. The explosion on the British Petroleum oil rig killed eleven people and injured seventeen others resulting in eleven counts of manslaughter, two misdemeanors, and a felony against the corporate giant. The spill caused 200 million gallons of crude oil to be pumped into the waters, which lasted a total of eighty-seven days. Texas, Louisiana, Alabama, Florida, and Mississippi, were affected in the 16,000 total miles of coastline that were damaged by the leak. At least 8,000 animals were killed within the six months following the devastation, which produced about $40 billion in fines, lawsuit settlements,

The BP Oil Spill An Introductory Background - One of the most controversial ecological disasters in recent history focused on multinational British Petroleum and their Gulf of Mexico Operations. The Deepwater Oil Disaster began on April 20, 2010 with an explosion on the Deepwater Horizon Oil platform, killing 11, injuring 17. It was not until July 15th, however, that the leak was stopped by capping the wellhead, after releasing almost 5 million barrels (206 million gallons) of crude oil, or 53,000 barrels per day into the Gulf of Mexico. It was not until September 19th that the relief well process was complete and the U.S. Government, EPA, and Coast Guard agencies declared the well breach effectively stopped (Cavnar, 2010).