Business-2-Business vs Business-2-Consumer

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

I am choosing to do my Business Analysis paper on e-commerce. I will explain the importance of it as well as the effects on the global economy. I will discuss the advantages of telecommunications and information technologies in a business versus those businesses without e-commerce. I will also discuss the marketing strategies involved with e-commerce and how it helps businesses. Due to the global nature of internet business, electronic commerce (e-commerce) standards have become a priority on the national and international level. While most traditional businesses are subject to local, state, and national

For a company to be viable online it must attract the consumer as well as present a viable market for the product being sold. When one thinks of a company that does business well online they may bring to mind businesses such as Amazon or Google. However there are many companies that provide a great product or service but fail to have an online presence that some of their top online competitors possess. One field that has an expansive online presence is the construction industry. Many companies such as Thor Construction Inc. have gone the route of hiring a professional online market company to

Regardless of your business status you are surrounded by easily accessible alternatives that could always improve upon or even help expand your business based upon delivery of the content for which you provide online.

M2 – Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.

|Internet Marketing |Internet marketing has and still is a huge asset to the marketing industry. Before this, Businesses used |

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

SB Internet Marketing is a full-service digital marketing agency that is located in Pittsburgh, Pennsylvania. This digital marketing agency has more than 10 years of internet marketing experience. SB Internet Marketing provides a full spectrum of internet marketing solutions. Their services include internet consulting, internet marketing, online advertising, pay per click, search engine optimization – SEO, web design, web hosting, and web traffic analysis. SB Internet Marketing creates smart, strategic and targeted organic search engine optimization plans from where their customers get real results. SB Internet Marketing can make businesses expand. Their internet marketing services will help clients boost the sales of their products or services.

Remember you are not the only one competing in internet marketing; you have to be sure who your internet marketing is.

Before the start of the internet, all businesses were staged in physical locations with brick-and-mortar buildings. As the World Wide Web grew, many entrepreneurs utilized it to increase profit and effectiveness. Now, many businesses reside solely in digital space, with no corresponding physical location. With the internet’s rise in popularity, many firms are turning towards creating websites as the main interaction between the business and the customers. Unlike traditional brick-and-mortar businesses (BMB), internet-based businesses (IBB) are based in online real estate. This difference in a firm’s location leads to different situations the businesses must face. IBBs behave differently in the economy than BMBs, with differing growth factors, challenges, and advantages, which may make IBBs a better option for many startups and the current trend of startups being towards IBBs.

Transaction broker representation is the most commonly used, and in the state of Florida, it is the presumed relationship unless otherwise requested. The sales associate offers limited representation to both the seller and/or the buyer. This is ideal for both parties because the brokerage company can list the

COMBE, C. ( 2006). Introduction to e-business : management and strategy. Amsterdam ; Boston: Butterworth-Heinemann.

Brokerage services: These services facilitate buying and selling of financial securities between buyers and sellers. Today (2015) brokerage services are offered online.