BUSINESS RESEARCH DESIGNS
Topics to be covered
Business Research Design : Exploratory, Descriptive & Causal Research
Exploratory Research: Meaning, suitability, collection, hypothesis formulation
Descriptive Research: Meaning, Types of Descriptive studies, data collection methods
Causal Research: Meaning, various types of experimental designs, types of errors affecting research design
Business Research Design - A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems. A research design lays the foundation for conducting the project. A good research design will ensure
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The discussion is coordinated by a moderator. The group usually is of 8-12 persons. While selecting these persons, care has to be taken to see that they should have a common background and have similar experiences in buying. This is required because there should not be a conflict among the group members on the common issues that are being discussed.
Secondary Data Analysis – Secondary data refers to literature, published or unpublished, available as a result of studies made by others for their own purposes. A researcher may review the literature with the purpose of framing a hypothesis, or he may review hypothesis already developed for further study by others to see their applicability. The sources of data can be bibliographies available on the topic, journals, magazines, newspapers, reports and books, special catalogues, subject guides, online on the internet, digital libraries, e-databases maintained by the organization, guides, directories, indexes, Statistical data, Census data and other government publications.
Case- Study Analysis – Analysing a selected case sometimes gives an insight into the problem which is being researched. Case histories of companies which have undergone a similar situation may be available. These case are well suited to carry out exploratory research.
For Example: Case Study on Mumbai Dabbawalas gives an insight into the problem of Supply Chain. A
In this paper, the definition and description of what a case study is, what are some reasons for using a case study, what are some disadvantages and advantages of this approach? Also included in this paper I will talk about what are some of the ways a researcher can acquire information that can is used for a case study. A case study can be defined as a descriptive account of the behavior, history, and other relevant factors concerning a particular individual (Cozby, Bates, 2012).
Some weaknesses of using secondary analysis include outdated data, a lack of collected data, data’s reliability, and biases. Researchers must find relevant data that reflect their specific study. Depending on the topic, there may be a lack of secondary data about certain topics that researchers are conducting. When a study is new, the amount of existing studies could be insufficient, which need more research to be conducted. Another weakness when using secondary analysis is the reliability of the data itself. Secondary data such as the General Social Survey (GSS) has numerous quantitative data, but some arbitrary measures and non-exhaustive measures in the GSS can make interpretation difficult. When using data, researchers need to know who
This essay compares the research method of case study with five other methods in business research. The five methods are focus group, in-depth interview, observation, questionnaires and field experiment. This essay provides the definition, advantages, disadvantages/limitations for each of the six methods. Moreover, five published articles related to case study method and two published articles related to each of the other five methods were found to further discuss their application in research.
Secondary data using existing data, as related to new data that is being gathered or have been recently gathered. Information already exist on the topics that are being studied. In quantitative approaches, it is this knowledge that assists one with finding the hypothesis to be examined in the new research. It opens the door for the researcher to further explore and generate new questions for the study. This also allows the researcher to find gaps in the research process. Secondary data sources can be acquired via the
A research design can be understood as the planning of any scientific research from the first to the last step. In this sense it is a program to guide the researcher in collecting, analyzing, and interpreting facts (Bless and Higson-Smith, 1995:63).
Defining a case study method indicates the problem and entails choosing/finding a solution to solve it. However, to answer research questions it is vital to demonstrate deep consideration of the elements related to particular research design, as well as to show the ability to reflect upon research philosophy and approach to theory (Easterby-Smith et al., 2012; Eisendhardt, 1989).
This case study is talking about a small city has one company named Staircase Production Company (SPC). The company focuses on quality and responses customer demand, nevertheless their problem in operations as a result, high costs and late deliveries. Until, Dean Hammond became to a new general manager that wanted to improve the operation in the correct way. Dean pointed out the
There are many different types of quantitative data collection instruments and sampling methods available to researchers. The ones that I have picked for the purpose of his paper are questionnaire, sampling and surveying. Each can be a value to a researcher when completed with accuracy.
Through the understanding of the elements involved in a research paper, a person can obtain the ability to complete good research. In research there are two questions asked; what is going on for descriptive research and why is it going on for explanatory research. The research design is simply the theory building approach to research. Although research design is the hardest part of research it is vital for research to be guided.
Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.
It is the structure of any scientific work. It gives direction and any systematic approach to the research. Like any other phenomenon, no research design is perfect on itself. Different type of research design has different advantages and disadvantages (Blakstad 2015). Thus research design is defined as an overall plan for research undertaking. Research design provides the solution that holds the research project together
Case study is used and adopted during the execution of this research study that enables to determine and to study the complexity of a single case. It determines the current situation of the organization that can be achieved through
Research design gives the adhesive that binds the research project together. A design is utilized to structure the research, to indicate all of the main parts of the research project, the samples or groups, measures, treatments or programs, and methods of task work together to endeavour to depict the focal point of the research questions (Trochim 2002). Implementing the research design entails actually doing the writing bit of all the master plan designed. This session 8 would discuss the implementation of the blue print, Define research choices; analysing research strategies; adopting appropriate research design methodologies, and specify the kind of research to be done and the clearest and simplest way of achieving the stated outcomes.
A Research Design details the procedures which are necessary for obtaining the information needed to solve marketing research problem.
The purpose of completing a research design is to create a plan for obtaining the required data, analysis of the data, and arrival at a resolution in a timely and cost effective manner. A sound research design will address the means of gathering information, the skills needed by the researcher(s), a time line for completion, and the cost of completing the research (Sekaran & Bougie, 2009). Historically, the more complicated a design is, the more time, money, and resources are needed for completion. It should be noted that sometimes in management, compromises have to be made to a “true” research study in order to address time and money constraints (Sekaran, 2009). A scientific research design will be