Business Will Be A Limited Liability Company

2121 Words Dec 5th, 2014 9 Pages
Executive Summary

Our business will be a Limited Liability Company.
Our vision is to be one of the top creperies in the New York metropolitan area, to spread the message of health conscious eating, and to spread our crepe style to as many places as possible.

Mission Statement
Ridiculous Crêpes will be a local café-creperie based in New Rochelle, New York focusing on sustainable business practices. Our mission is to offer savory and sweet crepes to diverse communities and surrounding towns, with a wide variety of crepe fillings to satisfy any appetite. We also strive to use fresh, seasonal, and organic ingredients in our products to promote the health and well-being of our customers.

Situation Analysis

Environment Issues

Competitive Environment
Ridiculous Crepes will face several levels of competition. Direct competitors are fast food restaurants such as Subway, Twin Donuts, Baskin Robins, Bakeries and other restaurants that offer buffets.

Indirect competitors are substitutes, they offer different products and services, but target the same group of customers with the goal of satisfying the same need. Indirect competitors include fast food restaurants such as Pizza Hut, McDonald’s, and Papa Johns. Although they do not specialize in crepes, those restaurants compete indirectly, because they all satisfy hunger. Crepe mixes or frozen crepes that are sold in local retail stores are also indirect competition.

Economic Environment
Currently, the unemployment rate in…
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