Essay about Canadian Cancer Society Controversy

2579 Words Mar 10th, 2013 11 Pages
Background

The foundation for Canadian Cancer Society (CCS) was launched by Saskatchewan Media Association in 1929. It is officially formed in 1938, and the current President and CEO is Peter Goodhand. The Canadian Cancer Society’s vision is “Creating a world where no Canadian fears cancer”. The mission of CCS is “The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.” (“Our mission, vision and value”, 2011)

Situation Summary
Canadian Broadcasting Corporation (CBC) released a report, “Cancer Society spends more on fundraising than research”, on July 6, 2011. By analyzing CCS’s financial
…show more content…
Here are some options:
• Talk with CBC
Since the report was released by CBC, it is necessary to discuss with the CBC first. CCS needs to provide more details on what they have done and explain their current situation. Therefore, the CBC will be able to receive overall information and make a better judgment. Meanwhile, it is a good opportunity for CCS to make a connection with the CBC. By developing the relationship, CCS will get a new way to communicate with public and reduce public concerns.

• Stakeholders Meeting
Holding stakeholders meeting can be a good way to communicate with CCS’s donors, employees, volunteers and public too. There are couples information needs to be included during the meeting: what they have done with money, why they spent donations on this way, and what the results are. The stakeholders may also want to know the CCS’s focus and long-term fundraising plan. In order to improve transparency, CCS should Show numbers and date about donations.

• Web Page
Making announcement through CCS’s web site is also necessary. In fact, CCS has responded through its home page on the next day after the report being released. CCS stated that they need to balance different aspects which not only include research. The organization allocates its resources
Open Document