preview

Case Analysis : V Carbolic Smokeball Company Ltd.

Decent Essays

The facts present two separate but interrelated scenarios among three main parties, which will be addressed in succession. In the first scenario, it is identifiable that a unilateral offer requesting the performance of an action by Ron, by way of answering some questions put forward by Sally about a product which she was promoting, has been made. This offer is identified as being a unilateral one for the reason that Sally has promised Ron a chance to win two free return air tickets in any destination he chooses in exchange for the service of answering her marketing questions. In response to her offer, Ron accepts by way of answering her questions and as Poole states, “The general rule is that…performance of the requested act constitutes both the acceptance and the consideration to support the offeror’s promise to pay the reward”. It has also been established in Carlill v Carbolic Smokeball Company Ltd. that conduct is proof of acceptance of a proposal. The traditional analysis of consideration as a benefit to the promisor and/or a detriment to the promisee also exists in this scenario. The detriment to Ron being the ten minutes of his time he spent answering the questions and the effort he took to attend Sally’s follow up promotional event and the benefit to Sally being the answers she received about the product she was promoting and the increased exposure of said product. Also, by using a more modern approach, consideration, defined by Pollock to be ‘an act of

Get Access