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Case Study – Appraising the Secretaries at Sweetwater University

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CASE STUDY – APPRAISING THE SECRETARIES AT SWEETWATER UNIVERSITY Rob Winchester, newly appointed Vice President for Administrative Affairs at Sweetwater University, faced a tough problem shortly after his university career began. Three weeks after he came on board in September, Sweetwater’s President Rob’s boss, told Rob that one of his first tasks was to improve the appraisal system used to evaluate secretarial and clerical performance at Sweetwater University. Apparently, the main difficulty was that the performance appraisal was traditionally tied directly to salary increases given at the end of the year. So most administrators were less than accurate when they used the graphic rating forms that were the basis of the clerical …show more content…

Since universities in general – and Sweetwater in particular – have paid secretaries somewhat lower salaries than those prevailing in private industry, some secretaries left in a huff that first year. From that time on, most administrators simply rated all secretaries excellent in order to reduce staff turnover, thus ensuring each a maximum increase. In the process, they also avoided the hard feelings aroused by the significant performance differences otherwise highlighted by administrators. Two Sweetwater School of Business experts agreed to consider the problem, and in two weeks they came back to the vice President with the following recommendations. First, the form used to rate the secretaries was grossly insufficient. It was unclear what “excellent” or “quality of work” meant, for example. They recommended a form with more measurable criteria and standards with explanations (as in Figure 2.0). In addition, they recommend that the Vice President rescind his earlier memo and no longer attempt to force university administrators to arbitrarily rate at least half their secretaries as something less than excellent. The two consultants pointed out that this was, in fact, an unfair procedure since it was quite possible that any particular administrator might have staffers who

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