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Case Study Of Bbma

Decent Essays

As the case talks about the company BCBSMA (which is licensed insurance company)thats comes under healthcare sector , headquarters in Boston.
BCBSMA as per the case has more than 3 million members in the state and 106 million member in total .
In todays senario healthcare is the fastest growing industry in the world with 10% of the worlds GDP.
Healthcare consists of
1) hospital activities
2) health related activities
3) insurance department
Healthcare Services Industry
It includes various establishments dealing in different type of services like testing, outsourcing, transcription, quality assurance, validation, compliance, chemical analysis, and other types of services. The global market share of biotechnology services industry is worth US $ 50 billion, which is soon expected …show more content…

Ques 3. How Big Data Analytic was used and implemented back into the business. In the Business Big Data Analytics tools that were already being used within the business, as well as reviewing the other leading products available on the market. Ultimately, the team chose IBM Cognos BI as the best solution.
“Cognos Business Intelligence was by far the most popular solution, with more than 600 users across the business already reaping the value of its extensive capabilities,” explains Vangala. “This meant there was a lot of expertise that we could leverage, and the wider adoption of the solution was a natural evolution. Using IBM Cognos BI, we saw success very quickly, and the executive management team took notice, which led to the decision to make it the corporate standard.” After the initial implementation, the demand for analytics grew steadily within the business, and the Business Intelligence team continued to develop new solutions – not only reports, but also real-time dashboards and OLAP cubes for ad-hoc

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