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Case Study Of Birla Sun Life Insurance

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Insurance is the equitable transfer of the risk of a loss, from one entity to another in exchange for money. It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. An insurer, or insurance carrier, is selling the insurance; the insured, or policyholder, is the person or entity buying the insurance policy. The amount of money to be charged for a certain amount of insurance coverage is called the premium. Risk management, the practice of appraising and controlling risk, has evolved as a discrete field of study and practice.
The transaction involves the insured assuming a guaranteed and known relatively small loss in the form of payment to the insurer in exchange for the insurer's promise to compensate …show more content…

With an experience of over a decade, BSLI has contributed to the growth and development of the Indian life insurance industry and is currently one of the leading life insurance companies in the country. BSLI has a customer base of over two million policy holders. The Company offers a complete range of offerings comprising protection solutions, children's future solutions, wealth with protection solutions, health and wellness solutions, retirement solutions and savings with protection solutions. It has an extensive distribution reach in over 500 cities through its network of over 560 branches, around 85,000 empanelled advisors and over 140 partnerships with corporate agents, brokers and banks. Birla Sun Life Insurance has total assets under management of Rs.26,813 Crores and a robust capital base of over Rs.2,170 Crores, as on 30th Jun, 2014. For more information, please …show more content…

The author insists on the importance of life insurance and discusses on various strategies of life insurance.

Marketing of Life Insurance”, (1987)10. This project was undertaken to examine the following aspects: Extent of life insurance coverage, awareness, attitudes and beliefs of people on life insurance, perceptions, sense of identification of employees with Life Insurance Company. He concluded that LIC is a better avenue of investment than bank deposits. LIC products are sold easily among the consumers on account of its reliability.
Rao, B.S.R. and Appa Rao Machiraju (1988)11 in their article entitled “Life Insurance and Emerging Trends in Financial Services Market”, contends that the agents of life insurance should improve their services to the level of financial experts. The authors felt that the change in the economic scenario would help the corporation in better services field.
Raghunadhan, R. (1988)12 in his article “Population - Insurable and Insured” made an attempt to analyze the insurance coverage of the insurable population and concluded that more self employed and agricultural labourers are to be tapped. The author gave a suggestion to improve and introduce new schemes to satisfy the

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