Case Study Of Shanhangri-La Hotel

Shangri-La hotel has provide travel and transportation service to welcome guests. The way from Kuala Lumpur International Airport (KLIA) to reach Shangri-La hotel Kuala Lumpur is approximately take 45 minutes. There is few ways to reach Shangri-La hotel such as hotel limousine pick up, taxi and express train. The guests need to provide fight details and estimated time of arrival when online booking, phone booking or through email for book a hotel limousine pick up. Besides that, there is car rental service, travel agency or tour desk services provided to guests. This is crucial because it is imprinted on the mind of guests about the hotel’s first impression.

In the following presentation, there will be an advertisement description, evaluation of creativity, prediction of consumer response and the recommendations for the improvement of the advertisement.

Not only signs do play an important role when it comes to advertising but also the way of representation including all the surroundings are essential to produce an advertisement that attracts the addressee. These surroundings usually involve the so called modes of communication which can be divided according to TV commercials into pictures, language and music. These modes are used to create the meaning of communication and their interplay is necessary to influence the outcome of the advertisement. (cf. Cook 2001:42)

Studio M Hotel Singapore is owned by CDL Hospitality Trusts (CDLHT) , which is managed by Millennium & Copthorne Hotels PLC’s subsidiaries. It is a 4-star loft-inspired hotel that is targeted at business and leisure travelers, located dominantly along Robertson Quay.

Likewise, the opportunity to stroll through large gardens and dive into crystal-clear swimming pools and to take advantage of a wide range of activities and enjoyable entertainment programs for both children and adults has become another of the RIU Hotels & Resorts seals of quality. Today clients only need take care of selecting their destination, as fun and comfort are already guaranteed.

Located in Tsim Sha Tsui areas, both A&B and TLCL are luxury hotels targeting business travelers locating on higher floors, with A&B on 28th floor and TLCL on 11th floor, letting guests enjoy the gorgeous views, creating serenity sense. According to Shoval, Mckercher, Ng and Birenboim (2011), business travelers generally having day-trips probably be with sole purpose of doing business, they have limited time budget of traveling the city and tend to stay in the hotels for business preparation, Club Floor is therefore vital to luxurious business hotels for prestige and uniqueness demonstration of this target segment.

Conveniently located at 30 Sukhumvit 21 Asoke Road in Bangkok, the hotel is about 25 kilometres from the Suvarnabhumi International Airport and with close proximity to large MNCs such as AXA and Rolls Royce. Depending on your budget, you can either opt to travel on the road via the hotel private transfer or cab, or travel on the cheap and comfortable rail network in the city. You will likely reach the hotel faster with the latter option, because

Airplane industries soar the skies for decades governing daily transcontinental flights. The golden age of air travel meets five-thousand airline competitors with a statistic of 37.4 million flights per year. With numerous commercial airline to decide from, travelers feel overwhelmed upon booking a flight, thus it’s up to airlines to pave their service through advertisement to entice customers. Advertisements are rendered to persuade viewers to believe what they want them to believe and want what they want them to want, to illustrate this, Air France and Thai Airways advertisement campaigns will be examined. Air France was founded in 1933 under the SkyTeam alliance and has since remained top-notch similarly to Thai Airway, founded in 1960. Both airlines flight to multiple destinations, and although their cultural background is different (France and Thailand), it is in their best interest to provide passengers a safe, comfortable, and welcoming flight at reasonable prices. These three key points can be promised under any Airline with blanks ads, but the specific usage of text and visual imagery to express service and cultural partnership persuades customers to choose one Airline from the other.

The return on equity of Shangri-LA Hotel is 7.25%, Pan Malaysia Holding is -1.64% and Grand Central is -2.39%. Shangri-LA Hotel get the highest net profit margin that is 7.25% compare with Pan Malaysia Holding is -1.64% and Grand Central is -2.39%. Shangri-LA Hotel is effectiveness on using its equity

Beyond the concierge, the service is noticeably superior with any staff. From the restaurant staff and bar men, to front desk staff. Each interaction along the way guest can expect attentive sincere

A few departments in the hotel were leased for contract to individual contractors. There are four companies which is Silverboat Sdn .Bhd, Dynamic Professional Management Center Sdn .Bhd, Gardenview Oriental Cuisine Sdn .Bhd and Ethos Massive Sdn .Bhd.This four companies operating few departments separately in Syuen Hotel. Silverboat Sdn .Bhd is operating department such as sales and marketing, banquet, Chinese kitchen and artist ,Dynamic Professional Management Center Sdn .Bhd is operating departments such as human resource, accounts, purchasing and security, Gardenview Oriental Cuisine Sdn .Bhd is operating department such as main kitchen and coffee house and Ethos Massive Sdn .Bhd is operating department such as front office, concierge, housekeeping, information technology, lobby lounge,

This miniature version of The Sultan shows the top view of the entire hotel. It has an interesting structure with some parts of the building varying in size. This is because The Sultan is actually made up of ten conservation shop houses that has been carefully joined to become one big structural wonder. Each individual shop house has been salvaged and restored to its original state. Kampong Glam

This is a chart that I have done by my own research that has shown from the websites. As you can see Hilton hotel Kuala Lumpur is an expensive hotel. Their normal prices are between USD $500 to $600. They are one of the hotels that give the luxuries services to the customers. And their services are in a professional way.

In the wake of outlining the showcasing arrangement and setting target market we have obvious advertising techniques -

The Stamford plaza has four restaurants and the hotel lobby and grand entrance features a contemporary and modern style. The indoor heated swimming pool, whirlpool spa, sauna and gymnasium offer leisure or business travellers a wonderful cityscape and harbour view and is one of the best hotel recreation facilities in Auckland (Stamford Plaza, 2015)