Case Study Of Shanhangri-La Hotel

Decent Essays

Brand: Shangri-La Hotels
The account that I have chosen is Shangri-La Hotel. Shangri-La Kuala Lumpur is an award-winning 5 stars luxury hotel located in Sultan Ismail Road, Kuala Lumpur. It is managed by Shangri-La Hotels and Resorts. Shangri-La Hotel, Kuala Lumpur offers the ultimate in comfort and convenience in its 662 luxuriously appointed guestrooms and suites (Cobaj, n.d.). Its Horizon Club is a sanctuary of comfort and elegance reserved for today’s frequent travellers to experience a higher standard of accommodation and service.
There might be a lot of guests, but the service is sterling. The palm-lined swimming pool is perfect for a sunny afternoon cool down, and there are steam rooms, saunas, Jacuzzis and a gym elsewhere …show more content…

The hotel has a host of superb restaurants, amongst them Shang Palace, which serves top-notch Cantonese cuisine, and slick French restaurant Lafite. Buffets and brunches are big business in Asia, and the Shangri-La’s Lemon Garden Café is one of the most popular in town, with good reason. The guests also can get a fresh start to a new day with an invigorating beverage at Poolside Terrace, or enjoy the end of a busy day at Arthur’s Bar & Grill or our popular Lobby Lounge (Shangri-La Group, n.d.).
For the business traveller, the Hotel’s state-of-the-art Business Centre is the ideal office away from home. The Hotel offers 13 function rooms of varying sizes including the pillarless Grand Ballroom, which can accommodate up to 2,000 people in theatre-style seating for seminars (Cobaj, …show more content…

The service that I emphasize in this advertisement is dining. In figure 1, the waiter is serving the lady with charming smile and the lady who is the customer also smiles happily. I chose this type of image because I would like to tell our target audience that we respect our guests and provide them the best service. It also shows that our staffs are friendly and we always welcome our guests with open arms. In figure 2, I have chosen a chef who holding a plate of dishes. His smile on face shows that he is very enthusiastic in his career. Besides, I would like to convey the message about chefs in Shangri-La are professional and we are confident enough to provide our guests the best dining experience and delicacies. Moreover, I used wine purple and white colour for the body of the bus because this two colours create a contrast. Wine purple is also associated luxury and royalty (Bourn, n.d.). Therefore, this can show the status of our brand as we are one of the best 5 star hotel in Kuala Lumpur. In short, the overall of both advertisements are very simple and not

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