Case Study Of The Coffee Warehouse

Decent Essays

1. Brief Background of The Company
The Coffee Warehouse, Inc. is a new S-corporation business located in the Spokane Valley within the Spokane Industrial Business Park, Washington; a prime location that lets the company serve both the Spokane and Northern Idaho market. The facilities comprise almost 5,000 square feet of warehouse space, with an additional 1,400 square feet built out for office/retail space.
2. The Product/Service and its Major Competition.
The company offers a wide range of quality products that empower it to supply full service delivery to coffee houses and espresso stands. The Coffee Warehouse offers a premium class delivery service of quality hot and cold beverage related supplies, comprising whole bean or ground coffee, flavor syrups, jet teas, fruit smoothies, bubble teas, concentrated milk, fresh baked goods and assorted paper supplies. Decisions of products selections are based on choosing lines that continuously supply quality, competitive prices, and product satisfaction to customers. Currently, most of the products are only available to consumers through wholesale vendors as Cash and Carry retail outlets, which means that consumers …show more content…

Prices of the company's products are competitive. Regarding the place, most of the sales come from both the Spokane and Northern Idaho market, owing to the company's prime location in the Spokane Valley within the Spokane Industrial Business Park, Washington. Finally, promotion at the Coffee Warehouse is always creative. In addition to personal selling, monthly newsletter, and sending news releases to local media, press, and trade magazines, the company always comes up with exclusive marketing ideas when they need to brand their products, for example, the aforementioned showroom and trade

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