Chapter 7
Marketing Plan
Value Proposition
A multifunctional bag that allows the travelers to travel with confidence and experience the look of being prestigious.
Brand Position After 3 years, Meraki will be place above Zero Gravity and below Akaba. Our price is higher than Zero Gravity but not that near to Akaba which has a price of 5400PhP. The Meraki will be position as a brand that offers a high quality of bag but not that high in price.
Marketing Mix Objectives
PRODUCT PROFILE OFFERINGS OBSERVATION
PRODUCT MULTI-FUNCTIONAL DUFFLE BAG
BACKPACK
SATCHEL - Vintage look
- Leather made bag.
- Compartment for uniform, polo tuxedo.
- spacious main storage to store essential things
- pockets inside
- multifunctional whereas it
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We are also thinking of renting a shelf in concept store in Shoptitude ad Style Metro. These two are located at Espana near UST. Lastly, We have our Virtual place like Facebook, Instagram and own website whereas we can store our product there through posting the pictures of bags. There, they can contact us whenever they are interested to buy from us. These social media pages and websites can be used as our form of promotion also. We can post photos and videos there. We can also have our word of mouth promotion like the customer who used to buy from us to market our product whenever he is using our bag. In this case, other individuals will have the opportunity to see or to ask something about the bag. Finally, we also use the giving of flyers and posters to our primary, secondary and tertiary market for them to have an idea that the brand exists. These flyers and posters containing the brand name and logo of our company “MERAKI”. We are going to put the image of the bag that we are selling and its functions also. We will be giving the places that we have or the bazaars that we are joining with its specific date. Also, it will be seen on the flyer and poster the contact number so that they can call us for further information. It will also be seen there the social media accounts for them to visit and check our …show more content…
They use plastic bags whenever they shipped their product from them to the buyer.
4.) (Pm O.4) Competitors updates their products after long time.
-(Pm O.1)(Pm S.1) Focus mainly on the primary, secondary and tertiary market.
-(Pm O.2)(Pm S.4) Continue looking for a manufacturer who can give us a great deal like efficient service in making our product, no delays, and a trust worthy manufacturer.
-(Pm S.3)(Pm o.3) Facilitates recycling or using An eco-friendly packaging like eco bags.
-(Pm S.5) (Pm O.4) consistently check the trending in the market and the taste of the travelers seasonally for us to be able to catch up with the bag that is on to the people.
-(PM W.1)(PM O.4) Improve or develop our duffel bag (have a lock on both sides.) right away to be able it to show to the market quickly.
-(Pm W.2) (Pm O.4) Look for a designer that is licensed
-(PM W.3) (PM O.2) Look for a manufacturer who can give us short period of lead time.
THREATS
1.) (Pm T.1)Larger firms are more experienced and they have a lot of raw materials inventory and the materials are not disclosed to the public.
2.) (Pm T.2)Larger firms already have oriented and trained manufacturer and designer to create their
* Alternative B: Liquid Chemical Co. will continue making the containers, but it will outsource the maintenance to Packages, Inc.
Local procurement of materials provides an ease in production at the plant in Hangzhou. Costs are one area that attention is paid so that they can be kept within reason ensuring an affordable product. Throughout the process careful negotiations must be done to ensure there are adequate materials as well as manpower to fulfill the orders that have been placed by customers. The plant has the ability to produce a large amount of stock fans as well as special order merchandise. With specialty orders the process for procurement shift slightly because of the unique nature of the order and the variety of materials that may be used as well. With the procurement of the polymer done locally this also expedites the production process simply because logistics will not be an issue. The necessary machinery for manufacturing is onsite for quick manufacturing times that can quickly move into the production lines for assembly. Assembly leads way into storage for sales. Orders can be filled at the plant as well as shipped directly to the buyer both within China and internationally. Depending on the final destination of the merchandise there are multiple companies that are used to ensure the fastest shipping time to the buyer.
Whatever it is you are looking for; Riordan Manufacturing is a company that can help you get there.
Since 1985, America has used plastic bags due to them being waterproof and having handles making them easier to carry goods. Paper and plastic have always been a huge controversy in supermarkets through the preference of customers. Some customers prefer having the paper bags standing up straight in the trunks of their cars. Other customers prefer the plastic bags because of the handles making it easier to walk home and carry their goods. Although both preferences are fine, all customers know the dangers of the plastic bag. Banning plastic bags from stores and replacing them with only paper or reusable bags, will reduce corruption of organic products, reduce CO2 emissions from the creation and destruction of the plastic and prevent harm
Mai is 43 years old and lives with her husband and 3 children in Comox, BC. Mai is a first generation Canadian and her parent live in Surrey, BC. She is a mother of 2 boys, ages 13 and 11 and 1 girl, age 7. Her sons are in hockey and soccer. Her eldest is in the school band and her middle child is on the school track team. Her daughter is not interested in sports or music and Mai is struggling to find the right activity for her daughter because she feels strongly about her children being involved in activities. Mai works as an receptionist for the municipality of Comox. During lunch one day, she was talking to a coworker about ideas for her daughter. Her coworker volunteers on the Pacific Shores Area council of Girl Guides and suggested the organization. Mai likes what her Coworker described, her daughter likes crafts, working a group, and camping, however Mai has never really given the organization much thought past their cookies. When she arrived home that day, she
Since I aim to provide the best quality service for my customers I will pay attention to details and use customers ideas and feedbacks keeping the communication channel open because this may be my big hit. In addition, I will reach out to more business-like restaurant and bars, events like wedding and birthday party and any other activities where my products will be everywhere. I will ensure no customers miss out on my products and styles by keeping my channel
A well-traveled girl who is always searching for an unexplored vacation spot. Because of her busy schedule sometimes she can use a little help finding those unique packing essentials. Whether she's spontaneous or looking to set the next trend, every Jet Setter needs to arrive in style.
Tech International has responded to your request for necessary parts required for your upcoming project. According to the Proforma Invoice, they are capable of fulfilling the parts order within 60 days of receipt of the letter of credit provided by your banking institution in U.S dollars.
-The contaminated bags in many instances have WTE plant trash that are sent out to the supplier ( picture attached).
Limiting the company’s collection of high quality hand bag, purses and accessories, and selecting the products with more popularity, will have a huge influence on their success. The past couple of years the major products from their accessories category were cosmetic cases, eye-glass cases, wristlets, wallets and gifts and paper; on the category of travel and leisure the most popular items were rolling luggage, garment bags, duffel bags, and travel cosmetic cases. Figure 4 shows a reflection of the revenue report on Vera Bradley’s most profitable products and its progress/deterioration of those items through the years.
Without a proper advertising, the percentage of our business to be known by the market is lesser and it will be harder to penetrate into the current market without introducing our products as new comers as there would be much competition from the well established markets. One of the approach used to introduce our services to the public is by providing leaflets and brochures about the current promotion which Top Take Away restaurant is having and as well as our menus. There will be also some food coupons attached together with the brochures for the individuals of the public to use in our restaurant during their visit to our restaurant. Advertising is an important marketing technique to the demand of our brand and to let the people around us to be aware of our brand which is “Top Take Away
King and Queens Consignment marketing mix will be as follows: products (both new and gently used clothing, accessories, shoes and some household goods.), prices (will be determined on condition and style of the merchandise. However, if used it will be cheaper than new version), Place (I have a place in mind, but at this point I have not acquired the building and I am unsure if it will be available when I am ready to open), and Promotion (advertising for me will be done via internet such as Craiglist, Backpage, Facebook, twitter instagram and online classified ads. I will also pass-out flyers to the community and post on bulletin boards and stores around the city to get the word
Product promotion is one of the necessities for getting the brand in front of the public and attracting new customers. There are numerous ways to promote a product or service. Some companies use more than one method, in many cases this depend on the marketing purposes. I will use digital marketing. The initial idea for the project is to make promotional strategy for wooden flooring company that is currently struggling with the business. They had worked very hard in the past to build up their business, however the experience and relationship with other companies has placed them in position of a beginner without anything to support their branding. I found out the big problem, that stopped the improvement of the company is luck of visual communication. My aim is to bring branding identity of the company to the public and also to commercial audience. The main product I will produce is a website with e-commerce aspect, which will be supported by dynamic series of banners. Another part of the project be a simple promotional game for wooden flooring company. I will be focusing on the unity of style and presence of the project. Visual communications will be the key to successful promotional strategy. Successful advertising involves making services positively know by the public side most likely to use them. I will be creating branding image, that colligate with the services and its product in graphical way. The layout, logo and style will be kept
Planned Order Release Form | | | | | | | | | | | | | | | | | |Item Description and Part Number |11 |12 |13 |14 |15 |16 | | | | | | | | | | | |Side Lens (SL111P) |0 |0 |0 |0 |0 |335 | | |Side Lens rubber gasket (SL113P) |0 |0 |100 |0 |0 |0 | | |Side Frame subassembly (SL112A) |80 |0 |0 |0 |0 |0 | | |Side frame (SL121F) |70 |0 |0 |0 |0 |0 | | |Side bulb subassembly (SL122A) |40 |0 |0 |0 |0 |0 | | |Flasher bulb subassembly (SL123A) |0 |0 |0 |0
Buyers in this market are not very weak and powerful. They are few in numbers and can switch to other manufacturers for product quality but number of manufacturers is few and backward integration also seems impossible.