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Case Study: Vizio

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Introduction The focus of this case study is on the Vizio company and market for flat-panel TVs. However, most importantly Vizio’s unique use of globalization of production which gave them a competitive advantage in the market just as it was peaking. I found it important to do some research on the Vizio company to get a solid understanding of their background and history. The unique blend of origin, ethnicity and country of residence through much of his youth may have played a strong role in CEO, William Wang’s success with globalization. What started as a consultant business in 2002, later helped Gateway launch the first flat-panel TV under $3K and then Vizio found a niche in the flat-panel TV market which set them apart from their …show more content…

Depending on whether this is referring to materials and labor involved in the production of the flat-panel TVs, costs could be affected under each. Materials and labor have been outsourced overseas currently by Vizio which is the most cost effective and efficient method under their business model. Labor in Mexico would definitely be less expensive than if the TVs were built in a US plant. The biggest question in my mind is if Vizio could move their headquarters to another country and still sell their products to US customers via their key outlets (Sam’s Club and Costco) and the internet. This would give them a way to work around the “selling IN the US” by selling TO the US. That would be my recommendation to their CEO if the US government was to try to implement such a requirement. In an article in Inc. magazine, CEO of Vizio, William Wang was quoted saying, “the U.S. duty for TVs from Asia is 5 percent. So the duty is a little higher than the labor cost. There is no duty from Mexico.” He is very well aware of the costs associated with each component in his production and is using each as efficiently as possible to keep production costs low. For most companies that have been utilizing and benefiting from globalization of production and marketing, foreign investments or outsourcing; this change would be a bad

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