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Cessna Garmin Essay

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Genesis Corporation

The Polaris Project

Contents

Genesis Corporation: The Polaris Project 3
Genesis and the Semi-conductor Tester Business 5
Semi-conductor Test Technology 6
Semi-conductor Tester Industry 7
Genesis Culture 7
Product Development at Genesis 9
A New Strategy and a New Structure 11
The Polaris Project 12
Project Team Structure 15
Project Management Tools and Processes 17
Project Performance 19
Reflections on the Project 26
Looking Forward 30
Exhibit 1 Genesis Financial Statements 31
Exhibit 2 Phase-gate Model 32
Exhibit 3 Project Execution Strategy Matrix (PESM) 37
Exhibit 4 Project Management Tools 40
Exhibit 4 Project Management Tools (continued) 41
Exhibit 5 Organisational Chart of …show more content…

He hated being late.

Genesis and the Semi-conductor Tester Business

Genesis was the world’s largest supplier of equipment for testing semi-conductors, with sales of US$1.8 billion (in 2004) and over 6000 employees working worldwide (see Exhibit I for Genesis’s financial statement). Founded in 1960 by Cameron James and Nick Smith, two classmates at Massachusetts Institute of Technology (MIT), Genesis initially focused on making equipment to test transistors and other electronic components. Their business involved a new breed of “industrial grade” electronic test equipment, known for its reliability, test speed, and technical performance. Over the next 30 years, as both the complexity and production volumes of semi-conductor increased exponentially, Genesis continued to invest heavily in R&D to stay at the leading edge of test technology.

During this time, Genesis had also diversified into other related electronic test markets. In 2001, Genesis had five major business units:
• Semi-conductor Test,
• Assembly Test,
• Broadband Test,
• Connection Systems, and
• Diagnostic Solutions which were organised by the products they developed and delivered. Semi-conductor Test was the largest business unit in the corporation, accounting for 64% of total company revenues in 2004. The Semi-conductor Test Unit had major engineering operations located in Boston (Massachusetts), North Reading (Massachusetts), Minneapolis (Minnesota),

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