Changes in Socio-Cultural Trends and How It Affects the Marketing Mix of 2 Companies (Astro & Maggi) in Malaysia

Have you ever wondered why do we do things that we do? Why do we act in a certain way? What compels us to follow a path or formulate habits? One perspective among many others is the sociocultural perspective. A sociocultural perspective is an approach to understand why humans behave the way they do. It seeks to understand human behavior and personality development by examining the influence of rules of social groups on individuals who are members of those social groups. Sociocultural approach is an emerging topic that looks at the important contributions that society makes to an individual. The sociocultural approach is based on the assumption that our personalities, beliefs, attitudes and skills are learned from others. It refers to a point of view that is built upon the idea that society and culture are major factors that influence personalities. This approach believes that people are heavily influenced by their social environment. What makes and defines us as individuals is the application of sociocultural approach. For example, if you look outside the window and see a man talking to a tree, what conclusions will you draw? You may think the man is a lunatic and needs some kind of medication. But would your opinion change if you knew that the man was Native American and Native Americans believe in a spiritual philosophy that trees can speak if you listen to them. So you see, the context of culture makes a huge difference in how you ascertain someone’s behavior and that’s

Culture incorporates many different aspects of life such as religion, food, language, ethnicity, and many more. All of these aspects influence the way a person lives and acts. Although culture provides a positive influence by bestowing self worth, it could also negatively affect someone’s life. Culture affects a person in many ways by creating internal and external conflict, which influences the way others view them and therefore affects their actions and how they feel about themselves.

Dale, O. S. (2009). Human behavior and the social environment: Social systems theory (6th ed.). Boston, MA: Person.

* Evaluate the influences of changing economic, political, social, cultural, and technological forces on business and society.

Every individual has a unique and distinct personality that allows them to experience the world in their own way. However, despite our differences, people often share similar episodes with other members of society, which would imply that the social or physical environment around us has a powerful effect on the perceptions humans create. With this in mind, it is important to understand that the awareness of our environment is often dictated by biases comparable to an author writing his own story. This concept is first explored in Malcolm Gladwell’s, “The Power of Context”, where the author discusses how the social environment that a person comes from plays an essential role in shaping their behavior. Tim O’Brien offers a different perspective

Chapter 12 social psychology cover how we affect one another’s behaviors. Culture, stereotypes, prejudice, discrimination attitude, and interpersonal attraction are all factors that contribute to behavior in a social setting. Understanding how we influence one another on a social level forces us to look at not only ourselves, but also look at how others affect the world we live in and why it is important to be able to identify these influences and the impact they have on our behaviors good or bad

Culture is the totality of learned, socially transmitted customs, knowledge, material objects, and behavior. It includes ideas, values, and artifacts of groups of people (Schaefer, 2006). Understanding culture can be tricky, ever ask “why do people act the way they do?”, “what made me do that”, “what was I thinking?” Physical abilities, educational background, and social background of how I was raised are important aspects of my life. The environment in which I was raised is very important aspect of my life.

Fundamental beliefs surrounding the very idea of culture separate the cross-cultural and sociocultural approach, which may seem to suggest incompatibility. Sociocultural psychological understanding of culture is that it employs a “mutually constitutive” or “cyclic model”. (Eom & Kim, 2014) The idea of culture in the sociocultural model is that culture influences people on a

As a baby we aren’t born with culture. The people who are responsible for our socialization are our parents and others who we might associate with…teachers, friends, etc. As a very small child we learn about the culture we were born in as well as our gender roles. Depending on some cultures women for example are taught that they will be homemakers and do a large share of work. In my culture I learned my future role which would be a daughter, friend, sister, a wife in the future possibly, and then maybe a mother. This is also the time we learn what society expects of us; the norms per say. This is also the time in our lives that our personality forms. While our personality has much to do with our upbringing and genes it also is created by the culture we are in. “Research in geographical sciences has shown regional variation on a number of indicators—including public

Social environment – The cultural patterns, values, beliefs, trends, styles, preferences, heroes, villains, and conflicts that form the reference system of people’s behavior. These may include the effects of national cultures, individual ethnic cultures within a country, and various social segments such as teenager and people with various lifestyles,

The last problem we highlighted concerns how to increase the number of customers in the mainland China market . First, we believe that the most relevant issue is a survey amongst customers on the Shanghai Tang brand perception and the 5 luxury brands in their top-of-mind, in order to analyze the competitors that the company has to face in the future.

On the other hand, the large market potential has drawn a host of luxury-goods companies to enter the China market, which makes the competition fiercer and fiercer. And it is troublesome for LV that there are plenty of fake goods imitating LV’s style prevailing in China, which are actually not likely to reduce LV’s high-end consumers, but would exert negative influences on consumers’ impression and awareness of LV.

The ruling party of Malaysia, Barisan Nasional has been in power since the country’s independence in 1957. This fact has provided Malaysia a high degree of stability and the confidence of foreign investors / businesses.

Malaysia’s GDP Annual Growth Rate since 2000 till present. Notice the sharp contraction after the 2008 Financial Crises.

Continuous rapid economic growth has raised Malaysia from an agricultural and commodity-based low-income economy to a successful middle-income economy. As a mixed economy, Malaysia has elements of a free market economy nevertheless with intervention government. Malaysia's economic activity consist of a mixture of sectors whereas mixed of capitalism and socialism The strong economic performance has helped improve the quality of life for Malaysians and supported advances in education, health, infrastructure, housing and public amenities and others.