Shanghai Tang Case Study Essay

Francesca’s collections attracts many different demographics, but their target market include fashion conscious females between the ages of 18-35. They are mainly college educated and have a moderate to large disposable income. Their customer has a taste for classic items mixed with ethnic inspirations and seek exclusivity and disassociation from others. In a geographic perspective Francesca’s is widely available nationwide in a variety of formats such as free standing and shopping malls. They possess 283 locations in 41 states and continue to grow rapidly.

The consumption of luxury goods in China is mounting sharply. Not only those born to elite families, but also many common people are greedy for luxury brands (China, a Booming

First of all, every little detail is necessary for a job applicant. The interviewer has to select specific questions in order to find the best applicant for the job.

Imagine knowing the top designers on a first name basis, seeing their newest creations up close and personal before anyone has even staggered a glance, traveling the world and leading a successful life slaving over beautiful colors, fabrics, art, and people.

The following case analysis will assess Coach Inc. and its strategy in the accessible luxury brand goods market. The coach strategy focuses on its luxury rivals in matching key quality styles while offering it at a cheaper price. The company offers most products at a 50% off discount price less than other brands which gives them a competitive advantage pertaining to its customer base. Coach marketed its products to middle –income consumers desiring taste of luxury, but also affluent and wealthy consumers with means to spend considerably more on a handbag (Gamble, 2012. P.C-73) .The Company also has several other strategies such as to increase global distribution, improve same store sales productivity and continue its multi-channel business model which includes indirect whole sales to third party retailers but also focuses on direct consumer sales. Coach has done well in the luxury goods industry but the companies profit margin is still below the levels achieved prior to the onset of a slowing economy in 2007 ( Gamble, 2012. P.C-73.The Company had experienced a decline in sales as they are unsure if the company recent growth could remain constant and maintain their competitive advantage with other successful luxury lines Michael Kors, Salvatore Ferragamo, Prada and Dolce & Gabbana.

Jian Chen doesn't get along with his roommate (a girl). He went back to the apartment to get his personal stuffs in the afternoon on Oct. 3, 2016. His roommate was sleeping at that time, so she locked the door from inside.

Luxury is uniqueness, attitude and ethnicity. Internet is purely a medium of communication for Luxury brands. The industry has been showing less dedication towards integrating complex technologies and its associated interactive and digital tools in marketing and overall commerce strategies. There is also a push to be present on the internet to evolve consumer needs and expectations. The initiation of internet as a universal supply channel provided an unparalleled medium by which to boost brand awareness and recover market share. This proposal provides an outline for exploratory research in sustaining the luxury brands online. The study overlaps research findings on internet marketing and consumer behavior for luxury brands.

The case I found more compelling was the case of Huang Xian. His case was shocking, he did not he had his body that bad. He had broken veins, broken bones of his hand and he had wounds on his body. If it had not been for the doctor that orders him a checkup he had not known how bad his health and his body were. I was compassionate about his case and how much he suffers. One of the things that save him during he was a prisoner was writing poems to his wife.

A measure of financial performance calculated as operating cash flow minus capital expenditures. Free cash flow (FCF) represents the cash that a company is able to generate after laying out the money required to maintain or expand its asset base. Free cash flow is important because it allows a company to pursue opportunities that enhance shareholder value. Without cash, it's tough to develop new products, make acquisitions, pay dividends and reduce debt.

It begins on April 22, 2012, a blind lawyer Chen Guangcheng that escaped from his village. Chen was under house arrest for 4 years and made his way to the US embassy in Beijing to seek protection. Chen is a human rights activist who exposed abuses in China, such as one-child policy and forced sterilization. Due to this, Chen had been imprisoned without any formal charges. Therefore, Chen entered the US embassy, hoping that US government would provide him refuge and demonstrate its commitment to defending human rights in China.

You may be marveling as to why this horrible, merciless, and repugnant event has endured. Or, your view could be that you may not favor this occasion, but hold the opinion that a society’s tradition and culture stands as an exception when concerning morally outrageous matters. Yet, retaining the latter view would be ignorant concerning this particular issue. Perhaps, you fell into believing a common misconception that the practice of dog-meat consumption is a Chinese tradition. This custom lost support by the Sui-Tang dynasties (581-907 AD) and rejected it as an indecent habit. Subsequent dynasties valued dogs as helpers and hunting partners. The average Chinese citizen finds public dog slaughter, butchery, and bloodshed inexcusably offensive.

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

Another alternative is to focus all of the attention on the expansion of the existing cliental in the global markets. Shanghai Tang’s major consumer base is made up of loyal American and European customers. The market is already well established, they know what the consumers will and will not buy and the demographic of people are already in every major market. 30% of the Mainland China market is made up of American/European consumers. While, not surprisingly, 77% of the US market is made up of the same client profile. What is interesting is that only 12% of the US customer profile is comprised of Asian

Shanghai Tang was founded by David Tang in Hong Kong in 1994. It sells high quality product made in China and creates clothing, accessories, and home living products reflecting the Chinese culture. Its initial target customers were high ended tourists. It only took David Tang around a year to make the business in break even, Shanghai Tang turned its first profit in October 1995. Shanghai Tang later entered an agreement with the Richemont which is a famous Swiss luxury goods group. In Nov 1997, David Tang opened the first Shanghai Tang store in New York USA. However, not many people liked what it was selling. The financial crisis worsened the situation, Shanghai Tang had to scale down the business. By 2001, David Tang reduced

Owing to the successfully accomplishment of " low price, quality assurance" and excellent online sales channels, UNIQLO sees itself as nicely positioned to weather the China's slowing economic growth (Roxburgh, 2016). Meanwhile, serious competition with other apparel retailers is the primary obstacle to the development of UNIQLO. In the view of Zhu (2013), the Chinese market is massive, diverse, and has enormous potential. For the sake of truly thrive in this market, there is a need for foreign brands authentically understand the changing characteristics of Chinese customers, and establish quality products and services to satisfy their requirements. One recommendation is because this report use the SWOT analysis and Marketing Mix to assess UNIQLO's marketing strategies in China, it is worthwhile for further researchers to utilize other marketing tools to evaluate UNIQLO such as Porter's Five Competitive