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Christian Louboutin 's Product Is High Heels With Red Soles Essay

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Christian Louboutin’s featured product is high-heels with red soles. The red color, Pantone 18-1663 TX, was chosen because red means love, passion, and blood. The red soles are also protected as a trademark in several countries. All of his shoe products have red soles, regardless if they are products for men or women. In addition to shoes, Christian Louboutin has a handbag and cosmetic line that encompass the trademarked sky-high heels and red soles. His handbags have the red color in the linings of the bags and they rest upon a pedestal of 4 mini metal heels, so that it may never touches the floor. From the cosmetic line, Louboutin introduced nail polishes within bottles that are shaped like heels. The bottles are 8 inches in height, and replicate the tallest heel Christian Louboutin ever created, the Ballerina Ultima. Christian Louboutin has been offered other deals outside of shoes, handbags, and cosmetic lines, but he has turned them all down so his name cannot be licensed.

Marketing Techniques: Christian Louboutin or just “Louboutin” as the brand is now commonly known as, made a name for himself through selling a dream rather than a product. Louboutin heels are the prime product for women and the shoes elevate, both figuratively and literally, a once simple girl into a powerful, confident and sexy woman, transforming her into her very own Cinderella fairytale.
Louboutin not only utilizes the value creation marketing technique but also the scarcity marketing

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