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Christopher Manavi Research Paper

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HOW CHRISTOPHER MANAVI IS REDEFINING “REPUTATION MANAGEMENT” FOR SMALL BUSINESSES

CHRISTOPHER MANAVI
Christopher Manavi (like others SEO geeks) was well known for his uncanny ability to make people’s websites appear on the first page of Google’s search results. We call this Search Engine Optimization (or SEO). However, in 2009, he came up with a revolutionary idea. He thought, “if SEO was about moving your website up on Google’s results, then there is going to be a need to move certain information down the same page”. For example, if there’s a bunch of negative reports about a company, that company will really be happy to get that information out of the first page of Google’s results. This is great value to a company’s reputation, and he called …show more content…

He recently sold SellNet LLC for a whopping $20 million to V Capital Group. He has successfully revolutionized digital marketing in the information age—and he’s not even yet 30. His success story is an inspiration both to SEO experts and non-experts. This is because, unlike most SEO experts, he didn’t have a background in technology but in Sociology at the University of California.

WHAT EXACTLY IS REPUTATION MANAGEMENT?
Reputation Management is the way to take control of your online presence. It is a process of moving good reports (about your business) up on search pages while simultaneously moving negative reports down the same page. Before new clients even do business with you, they’re already Googling what others have said about you. And if some “meanies” have already published too many negatives things about you, reputation management helps you push them beyond the reach of these new clients.

Online marketing without reputation management is ineffective and incomplete marketing. There’s hardly a company out there that doesn’t have an occasional issue with a customer. Therefore, your efforts in getting the word out to attract customers will be neutralized by unhappy customers doing the opposite. And trust me, bad news travel faster than good news, especially if it’s word-of-mouth--an area in which customers …show more content…

They can come from competitors, unsatisfied clients, review websites, critics, etc. So, it’s inevitable that people are going to be saying things (positive and negative) about your business online. And worse, it’s up there for the entire world to see and can be accessed at any time! Yes, you can contact the webmaster or blog owner to take it down or flag it as inappropriate but you can’t take them all down. The owners can in fact, refuse to take it down. About the best thing you can do about it is “hide them all” on the

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