Mass media is a form of communication that presents and delivers information to a larger audience. Throughout society, it is evident that mass media is a true determinant in how we perceive different groups of people. This is due to the fact that mass media presents different groups in a specific and stereotypical way, ultimately shaping our perceptions of the outgroup that is based solely on what is presented in the media. The media formats that present groups in stereotypical situations include not only news and television broadcasts, but also movie and film production. Thus, the proliferation and popularity of movies has contributed to the overall shift in our perceptions of different social groups. Film and movie production has been popular …show more content…
Throughout society, many people have neglected European descent/white as a race due to the normalization of that group. Therefore, it is important to acknowledge the misrepresentations of those found in the European descent/white category through different media forms, specifically in the Disney film “Cinderella”. In this film, Cinderella, the female lead, exemplifies the dominant representation of white women found in media, which is innocent, angelic, and beautiful. Cinderella’s actions and behaviors portray her angelic personality due to the fact that she obeys her stepmother’s commands despite her evilness. Not only does Cinderella’s actions present her innocence, but also her appearance. The specific “look” that Cinderella is blonde hair, blue eyes, and thin, ultimately adding to the overall angelic perception of white women. Although the representations of white women initially may seem positive, the consequences of this representations ultimately shows its negative side. Also, Cinderella embodies another representation of white women as being dependent on men, since she is portrayed as someone in constant need of finding Prince Charming so he may save her from her terrible life. Overall, due to these representations, white women are now held to high expectations of their appearance, their personality, and their behaviors. The way that Cinderella is presented in the film ultimately shapes the way many women, especially young girls, perceive themselves and how they perceive the embodiment of beauty. Thus, the representations of white women initially present positive outcomes but, ultimately, it fails to reach this potential and, instead, results in negative consequences. These negative indications also show that many of the representations of white women and Arabic women in media overlap, as
People of all races enjoy a good film or tv show but, they sometimes are not being represented equally. Representation matters because, it is important to teach the younger generations about their race’s worldview on what they find normal. Kenneth and Mamie Clark conducted a psychological study where, “children were shown two dolls, one black and one white. They were asked to choose which one they preferred, which one was ‘bad’ and which one was ‘good.’ The results were the same across races: the children generally preferred the white doll and saw that doll as ‘good’…. but it is really no surprise if you look at the media these children are consuming”(The
Media as a whole has evolved alongside with the growth of technology, that give us new ways to interact with each other with social sites like Facebook, Twitter, etc… It also gives way for individual to get more information to get in touch with our culture. But often times, some of the information were given to us by media can be ignored and interpret it differently than the original meaning, especially the depiction of minorities in media. It is hard to watch any form of media in today's society without seeing some kind of injustice toward minorities or the representation portrayal of that particular minorities in the form of entertainment value without being analytical and invoke some kind of negative reaction toward that kind of representation.
In today’s world, the exchange of information between individuals is largely based on the media alone. Conversations are held through social media sites, the news channels become the deliverers of new waves of specifically chosen stories, and the rest of the media effects the subconscious of the society. Movies, television shows, and “general” knowledge contribute to the rest of the mass media that affects the minds of people. The subconscious of the people can form the characteristics of the young and solidify ideas within the older population. The problem of the current society is that the subconscious ideas transferred to the media is particularly in the favor of Caucasians. This excludes people of African descent, Latinos, Asians, and other recognizably new minorities such as transgender. The overall effect of this subconscious problem is not very measurably but it can have disastrous consequences within each respective culture. Among all the minorities listed, African Americans and people of African descent have a tendency to be the most often misrepresented.
The media in our lives has the strongest impact on our everyday conversations, actions, judgments and perception on society as a whole. Without our modern day technology the world would result to judgments based on their own personal beliefs, not being so easily persuaded by others. The contemporary media portrays Black and Hispanic Americans in numerous positive ways, but more so in a negative light. The stereotypes that these minorities have been given not only affect the community as a whole, but the personal lives of each individual. Although the media can be used for good, the captivating movies, news stories, and documentaries seem to have a negative outcome. The medias focus on Black and Hispanic Americans has not always been bad, but the stereotypes that have developed over the decades shed a negative light on these two racial and ethnic groups.
The world of Disney it is not necessarily magic for everyone. In Western popular culture there is an endless buffet serving stereotypical ideologies for racially marked women. The media often relies on representation of articulation of ethnic women as animalistic, inferior and outside the natural. Films tend to utilize signifiers that express race, class and gender to develop characters. For this assignment, I have chosen to critically analyze Disney’s (1992) Aladdin; this movie exemplifies the racialization of female bodies through visual illustrations that reinforce ideas of stereotypical roles of Middle Eastern that have been over-looked through the eyes of children. Aladdin; is considered a modern example of Edward Said’s concept of orientalism from a Western perspective. In this paper I will examine how Disney’s Aladdin perpetuates ideas of ‘othering’ through orientalism, over-sexualized characters and reinforces islamophobia.
Media has the ability to reinforce any stereotypical image with most viewers unaware that they are being unconsciously exposed to this material (Kenschaft et al. 2015,
Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite
Television is regarded as a significant source of information that plays an influential role in formulating an individuals social reality. As a tool that conveys the simulations of every day life it “may become a part of our social experience and serve as a basis for social judgements such as racial attitudes and ethnic stereotypes” (Fujoka, 52). Stereotypes are explained as widely held beliefs about a particular person or group. Research shows that “television images of minority groups might affect minority members’ self-concept and racial awareness” (Fujoka, 54). The portrayal of minorities on television were deemed by minority groups as a conception of socially existing beliefs toward their racial group. As such, television may have perhaps
Disney makes over $3 billion on their Disney Princess products every year and now have over 25,000 items in their princess collection (Orenstein 2). Disney has played a big role in shaping not only societal viewpoints on what young girls should like, but also what little girls believe they should enjoy as well. Gender stereotypes have been around for a long time, but now with technology advancements, such as media in western society is able to play a bigger than ever role in influencing people’s perspectives. Not only do we see gender roles and stereotypes in television shows, but also in advertisements and in children’s toys. Although many readers of Peggy Orenstein’s “What’s wrong with Cinderella” have argued that the princess culture is corrupting today’s young girls and making them more dependent on men, a closer examination shows that many girls grow out of the princess phase with no negative repercussions and choose whatever passions they want.
Popular culture is defined as “a composite of all the values, ideas, symbols, material goods, processes, and understandings that arise from mass media” (Atkins 131). It is well-known to the public and reinforces the way people see they world, including aspects such as race, ethnicity, and gender. According to Omi, popular culture “deals with the symbolic realm of social life, the images which it creates, represents, and disseminates contribute to the overall racial climate” (540). The individuals or groups belong to a specific race can be perceived based on their behavior portrayed by the mass media, instead of being recognized for who they truly are. Such effect created by the popular culture contributes to what is known as “racial stereotype”, which is “beliefs about differences in behavior associated with racial differences” (Jones 982).
In order to understand the current issue involving certain groups being incorrectly portrayed in media, it is important to first understand exactly what mass media is. There are a variety of technical definitions for the term “mass media.” According to Britannica, “Media is used to pass on information to many people in a society” (“Media”). Merriam-Wenster claims media is a “mean of communication that is designed to reach the mass of the people” (“Mass Medium”). Recently, a spike of innovations has led to an increase of possible methods of communication that can be inducted into the field of mass media. Tomi Ahonen, an author on telecommunications and technology, popularized the term “Seventh of the Mass Media” to prove that cellphones are a new form of mass media. This has made the world more familiar with the different categories of media. The seven designated forms include print, recordings, movies, radio, television, internet, and cellphones (Duarte). If more people in the world contained this knowledge of media, it might be more easily understood the effect it can have on so many. In addition to knowing what media is in today’s age, it is also important to fully understand misrepresentation.
“Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.”
Films serve many functions like education, entertainment, handbooks of social behavior, and a transmitter of cultural and social values. The most effective way in which stereotypes are perpetuated in America is through the mediums of film and television. American films mostly played an influential part in fixing images of ethnic groups in the minds of audience. The negative representation of films or movies sometimes reinforces false assumptions (as poor, dangerous and dumb) about minority groups, for example African-American. The way African-Americans were represented in past films can be proved misrepresentation of minority group by an average viewer. The lack of control of films over the
The popular culture particularly visual media affects our opions and attitude towards race and racial minorities group. our assumptions about race and racial minorities are both successeded and reflected in the streotypes presented by the visual media. i strongly believe in the George Gebners scientific examintaiton of televison that how we perceive ourselves and how we view those around us are affected by what we see on television. Visual media has such a heavy impact on us that even though they present a grossly distorted picture of the real world. people tend to accept more readily than reality itslef. the popular culture deals with symbolic realm of social life, the image which it creates, represents
The media is arguably the most powerful influence we have in terms of shaping our perception of the world. People will define themselves and others based on images seen in the media. “Stereotypes are used because they are simple vivid, memorable, easily grasped and widely recognized characterization in which a few traits are foregrounded and change or development is kept to a minimum.” (Dyer, 1999) These stereotypes distort people’s perceptions of the behavior of different races, sexual orientations and gender. Related to the concept stereotyping is the concept of tokenism. Tokenism can be found wherever a majority group is under pressure to share advantages with a minority group. While it may seem that tokenism is a way to diversify media, the minorities do not ever become completely assimilated into the majority group and are perpetually marginalized. In the television, film, books and videogames, this occurs when minorities play only supporting roles, have limited screen time are have characters that are underdeveloped. Many times they are used so networks can claim they are inclusive and diverse. This is highly profitable for networks and production companies. Tokenism allows for a broader appeal of film and television, giving viewers more people they can identify with.