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Media Stereotypes Essay examples

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Media Stereotypes

“Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.”

Stereotypes are deeply embedded in every society in numerous ways. The dictionary definition of a stereotype is “one that is regarded as embodying or conforming to a set image or type.” Stereotyping or Labeling is a technique that “attempts to arouse prejudices in an audience by labeling the object of the propaganda campaign …show more content…

Propoganda may seem like a topic of the past as opposed to a topic in the contemparary field of studies. This is because propganda was always related to movements like Hitler and Stalin in the 1930s. Even though nothing of that scale exists today, propganda still can be as serious as the swastika or a minor as a riddle. Its repititive and perasuasive techniques are found in all fields such as politics, journalism and addvertising. As Anthony Pratkanis and Elliot Aronson point out:

"Every day we are bombarded with one persuasive communication after another. These appeals persuade not through the give-and-take of argument and debate, but through the manipulation of symbols and of our most basic human emotions.

F or better or worse, ours is an age of propaganda." (Pratkanis and Aronson, 1991)

Apart from all other forms of media the growth of the internet since the 1990's has had agreat impact on the sudden explosion of communications where any kind of messages can be uploaded uncensored to any kind of audience. For the first time in history people from all walks of live and from every corner of the world are interacting on a new level. This is a magnificent development but the negative repercussion is that it works against the people of color and support the

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