Alyssa Huskinson COMS 100B, Fall 2012 8 October 2012 Classical Analysis In an Absolut World Absolut vodka is based on 500 years of tradition originating in Sweden. Under the original name “Absolut rent branvin,” which means “absolutely pure vodka,” Absolut was introduced in the United States in 1979 and since has become one of the world’s most famous spirits. The advertisement campaign, In an Absolut World, was just another successful entry in the company’s advertising history, and Absolut advertising continues to be recognized as pure genius (cite). The purpose of the In an Absolut World campaign was to convey the idea that Absolut is indeed in a world of its own. The campaign challenges customary view points by presenting a …show more content…
Could the Absolut world be the answer to drinking and driving? Given the opportunity, would people still take taxis home from the bar or use a designated driver, or is this notion of “absolute safety” real only In an Absolut world? According to the Center for Disease and Control (year), U.S. drivers got behind the wheel after drinking too much about 112 million times in 2010; of those 112 million, 4 out of 5 men were responsible (81%) for that statistic. [I think you should mention here that one way to ensure a complete end of drinking and driving would be to end drinking; however, such a solution would be highly negative to Absolut’s bottom line, which is why a perfect world according to Absolut still has drinking in it. The fact that they would ignore one solution to the social problem (drinking and driving) while advocating a second solution calls their credibility (ETHOS) into question, which also damages the effectiveness of the artifact. Don’t forget to connect to your method!] Given the description, then, doing things differently can lead to extraordinary growth. Absolut’s message promotes a different impression of the brand. To establish this kind of message, it can be anticipated that it is useful to recall the past and to make guesses at the future (Stoner & Perkins, 2005). The In an Absolut World campaign comes from a credible company; the new campaign started after the successful 25 year
Drinking and driving is said to be the primary contributor to automotive related deaths. “By law, a driver is considered to be impaired by alcohol if his or her blood alcohol content is 0.08 percent or higher” (Holzmueller). As a matter of fact, “in 2010, about 86 percent of all fatalities alcohol-involved crashes were in cases where a driver or pedestrian had a BAC of .08 or higher” (“The Economic and Societal Impact of Motor Vehicle Crashes, 2010” 147). Laws and penalties have been created and applied in recent years that make it more difficult to get away with drinking and driving. If drivers are charged with alcohol-impaired driving, “they face suspension or revocation of their license” (Holzmueller).
How much longer will we be forced to endure the pain and atrocities due to the carelessness of drunk driving? Drunk driving has been a problem in the United States since the introduction of automobiles; however, it did not become an important social issue until the 1980’s. At that time the political atmosphere defined crime in terms of personal choice and individual responsibility. Drunk driving was defined as a problem located within individuals. Drunk driving is illegal in every state. It is not only illegal, but unsafe to operate an automobile if you are under the influence of alcohol.
August Wilson’s The Piano Lesson, tells a story of a family haunted by the pain of their past and their struggle to find peace to move forward. The story begins with character Boy Willie coming up from the south visiting his sister Bernice. Boy Willie introduces the idea of selling the family’s heirloom, a piano, to raise enough money to buy the land on which his ancestors were enslaved. However, both Boy Willie and his sister Berniece own half a half of the piano and she refuses to let Boy Willie sell it. Through the use of symbolism, Wilson uses his characters, the piano and the family’s situation to provide his intended audience with the lesson of exorcising our past in order to move forward in our lives. Our past will always be a
The facts are plain and simple, that alcohol and driving do not mix. About three in every ten Americans will be involved in an alcohol related crash at some time in their lives. Every single injury and death caused by drunk driving is totally preventable. To curb this national travesty, concerned Americans need to examine the problems, the effects, and the solutions to drunk driving. First of all, America has had a problem with drunk driving since Ford perfected the assembly line. Alcoholism is a problem in and of itself, but combined with driving can have a wide range of effects. The consequences of this reckless behavior can include a first time DUI or licenses suspension; a small fender bender, or worst of all a deadly crash. Most
Although there are many commercials, ads, documentaries, seminars, etc. on the reasons why people should never drink and drive, you would be surprised how many people still get behind the wheel after having had more than just a drink or two. We might not realize it but every day, about 28 people in the United States die in car crashes that involve a drunk driver. This equals to one death every 51 minutes! It’s so sad because these statistics could be way better if people had a well thought out plan prior to going out drinking. There has been research found relating to Drinking and Driving Behaviors since this topic is now becoming more of an issue in this generation than it was in the past. For instance, Schell, Chan, and Morral (2006), found that some people who have a DUI record tend to have pretty high expectations of themselves even after having some drinks in their system (e.g., “I feel more relaxed when drinking"), so with that being said those people with higher confidence were the ones more likely to be engaged in drinking and driving activity. While intoxicated, we often don’t consider any negative consequences that can happen to us but as you’ll see on the news, on social media, in the newspapers, etc. driving while under the influence can be very dangerous and even fatal.
We’ve all heard the phrase don’t drink and drive but how many people listen to this common sense. According to a statistic taken by the Century Council, 31 percent of car fatalities involved alcohol in 2013. Around fifty thousand claims of alcohol overdose is reported annually, what is seen as a social drink or a good times drink is
In 2013, 10,076 people were killed in drunk driving incidents. Out of those people, 65% (6,515) were drivers, 27% (2,724) were passengers, and 8% (837) were non-passengers (“Drunk Driving Statistics”). Over half of those fatalities (67.1%) involved blood alcohol levels over .15% (“Drunk Driving Statistics”). The legal blood-alcohol content is .08%. Drunk driving caused 31% of deaths in car crashes in 2013 (“Drunk Driving Statistics”). In 2012, 402 people were killed by alcohol impairment in North Carolina (“Drunk Driving Statistics”). These numbers, though they seem astonishing, have been cut in half since 1991 (“Drunk Driving Statistics”). Even though the number of fatalities has been lowered, that number is not low enough. Most drunk drivers are repeat offenders. Lives are being taken because of the careless attitude of the drunk drivers. Drunk driving is selfish; those who commit this crime do not think about the extreme consequences of their actions. In North America it is estimated that 1-5 drivers has been drinking and 1 in 10 is legally impaired on any Friday or Saturday night (Root). Many groups, including MADD (Mothers Against Drunk Driving), are fighting to stop drunk driving. Unfortunately, drunk driving cannot be stopped. People will always commit this heinous crime. The numbers may go down, but unfortunately there will always be a number. The only way to continually decrease the amount of lives lost is to increase punishments for drunk driving.
Drunk driving is an epidemic that continues to have severe and life threatening consequences for those involved, if we simply take a few steps against drunk driving we can help decrease this epidemic.
Approximately one million people are injured in alcohol-related traffic crashes every year and young people, ages 16 to 24 are involved in 28% of those alcohol-related driving accidents, although they make up only 14% of the U.S. population. On any given weekend evening, one in 10 drivers on America's roads has been drinking and according to the latest statistics, in a family of five the prospect of you or someone in your family being involved in an alcohol-related motor vehicle accident in their lifetime, is an astounding 200 percent. That's a lot of tragic, meaningless deaths that could actually have been avoided.
Advertising is a major factor in the promotion of a product and/ or a company and it provides a visual element for the customers to remember (Ferrell and Hartline, 2005, p. 182). The commercial that was first created, depicted everything the company stood for in a brief overview of the product and it was essential in marketing the product and company to new customers. In every commercial NBB creates, the marketing team needs to stay focused on how and why the company was created and try to reach as many customers as possible. The company needs to stay true to their roots and not get diverted away from the mission statement of the company because a down to earth approach is more appealing to customers. When a customer can identify and associate with the ad, it is more likely that the ad will help develop and strengthen the brand making it more appealing to customers (Cramphorn, 2014). Therefore, New Belgium Brewing needs to focus on employee commitment to their mission statement and creating advertisements that customers can identify with in order to makes its branding and messaging resonate with consumers in different parts of the
Alcohol is something that has been part of human nature for thousands of years. It has been used by means of medical, social, religious, and cultural settings (Information about Alcohol, n.d.). Alcohol is going to be a product that will be a part of our lives for many years to come, definitely past our lifetime. A problem that we see today is the use of drinking and driving. This is one of life’s more dangerous and stupid activities, but people still decide to do it. People like to push their abilities to the edge, which could end up causing death to themselves and others. When we watch the news, there always seems to be at least one crash that involved a drunk driver. You have to remember that one incident happened in our city,
Ludwig van Beethoven was, and remains today, an influential figure in the history of classical music. Perhaps no other composer in history wrote music of such inspiring power and expressiveness. His influence on the last 150 years of music is unequalled.
Driving under the influence of alcohol has affected and devastated countless people’s lives. Driving under the influence is one of the most dangerous situations you can put yourself or someone else into. The evidence against driving while intoxicated is massive and it has left a long trail of broken dreams and lives. If you drink and drive, not only do you possibly put yourself at risk, but your passengers and pedestrians, and other people on the roads. According to the most recent statistics by the National Commission Against Drunk Driving is that 17, 000 Americans die each year in alcohol-related traffic crashes and 600,000 Americans are injured. (National Commission Against Drunk Driving, 2003). That’s an average of one fatality every
“Have one drink for the road” was, until recently, a commonly used phrase in American culture. It has only been within the past 20 years that as a nation, we have begun to recognize the dangers associated with drunk driving (Sutton 463). According to the National Highway Traffic Safety Administration, this year 519,000 people, or one person per minute, will be injured in alcohol-related accidents. 10,839 people will die in drunk-driving crashes this year – that is one death every 50 minutes. The heartbreaking part is, every injury and lost life due to driving after drinking can be prevented. Drinking while driving “accidents” are not merely “accidents.” Getting in a vehicle after consuming alcohol, which severely affects the function of
In the essay “Reminders of Poverty, Soon Forgotten” the author Alexander Keyssar uses classical principles of argumentation. He uses ethos, which is the character of the speaker; he uses logos, which is an appeal based on logic or reason; and he uses pathos, which is an appeal based on emotions. His piece is over poverty and what came from Hurricane Katrina and the aftermath for the people. He also discusses what other events in history have contributed to poverty, and how nothing is being done about it by the government.