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Clay Helton Case Study

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Clay Helton and the USC Football team has done a pretty good job going about their business and keeping a low profile in preparation for their game against the defending National Champs, Alabama Crimson Tide. Well apparently whoever is in marketing and merchandise had different plans of their own. A few days ago USC bookstore posted a shirt that went on sale, referencing to the upcoming game against the Alabama and taking shot at the infamous “Roll Tide” chant. Credit to USC because these shirts sold like crazy and are currently sold out at the USC Bookstore. So I have to give it up to them for making a shirt that was very popular among the SC faithful. As far as my take on this, I find this pretty funny. Look USC was bound to do something

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