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Collage Analysis

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The collage titled, “Just what is it that makes today's homes so different, so appealing?” shows a parlor or living room. In the center of the room the viewer will find the body builder Irvin "Zabo" Koszewski holding an oversized Tootsie-Pop. Siting to the left side of the piece, one will fine the artist Jo Baer sitting on a sofa, nude. In addition, the collage contains a staircase with a women vacuuming and an arrow with text. A window that reveals a picture of broadways. A lamp shade with a Ford logo, a framed picture of the cover of “Young Romance”, a Stromberg-Carlson TV, a tape recorder on the floor, an image of the earth on the ceiling, a rug, and a canned ham on the coffee table (Stonard, 612-620). The collage was created in 1956 for …show more content…

He suggests that Hamilton may have been referencing other satirical and critical sources in the collage. For example, “…Hamilton's interest in MAD is of some significance for the origins of…[the collage]…MAD was unique in offering a critical position on 1950s consumerism, exposing techniques of manipulation, often with the most biting parodies of advertising methods and media outlets…” (Stonard, 613). Stonard also proposes McHale’s reluctance to take this approach for the pieces in the exhibition. Stonard states, “…McHale's grudging acceptance of the 'crazy collagist' approach suggests that he too may have wished for a more serious approach both to the catalogue and the exhibition, the type of earnest constructivism that characterised many of the other This is Tomorrow collaborations…” (Stonard, 613). A letter from McHale to Hamilton elucidates Stonard’s position. He suggests McHale reluctantly agreed, and provided a foundation for this argument in the form of letters between McHale, Terry and Richard Hamilton signifying McHale’s apprehension. “’Fine? I include some you may use'. This may well indicate that McHale sent tear sheets or cut-outs [of MAD Magazines]… to be used for the collage at this point…” (Stonard, 613). Stonard continues on this course presenting the response of Terry Hamilton, Richard Hamilton’s wife, suggesting her …show more content…

This ideas is amplified by the post-war era in which it was constructed. In addition, it can be argued that prosperity in both America and Great Britain influenced these elements of nostalgia. Stonard states, “[the collage]… reveals how much these pastimes were influenced by American culture in the mid-1950s, but also that the setting for these new pursuits remained on a more modest and domesticated English scale…” (Stonard, 620). Continuing on stating, “… accounts have described the collage as an up to-date image of contemporary life, in fact a strong element of nostalgia is woven into the contemporary setting…” (Stonard, 620). This element of nostalgia made significant by the fear in a post-war time period. Stonard suggesting that peace and prosperity where feared to be temporary, stating “… [the]… imagery of… [the collage]… is an anxiety that this new cultural order could not, in fact, be sustained…” (Stonard, 620). Stonard explains the timing of publication and historical events as a justification for this idea. Asserting, “When it first appeared, as a reproduction in an exhibition catalogue, Britain was in the midst of the Suez crisis, and the long tradition of British imperial dominion and supposed global supremacy appeared irreparably broken...” (Stonard, 620). Further implying that the collage was a connection

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