College Energy Drinks

Over the last decade, drinks containing high amounts of caffeine, sugar, and other ingredients that increase energy have been rapidly growing in popularity. Clearly these beverages are known as energy drinks. Energy drinks have gotten so popular that it is extremely rare to find a convenience store that doesn’t sell a variety of them. Students use energy drinks to cram the night before a test, athletes use them to exercise, party animals mix them with alcohol to drink more than humanly possible, and some people just drink them to stay awake at work after a sleepless night. Red Bull, one of the most popular energy drinks in the market, claim to enhance

Introduction: Energy drinks are a common beverage amongst teenagers and young adults. About 30-50%of teenagers and young adults consume energy drinks (1). Common ingredients of energy drinks include caffeine, taurine, sugar, all of which have an adverse effect on the cardiovascular response (1). Over dosing on energy drinks or inappropriate use, such as mixing it with alcohol, can lead serious consequences such a as insomnia, tachycardia and in rare occasions death (2). Thus, it is necessary to investigate these effects and prevent young individuals develop cardiovascular problems, or other diseases like diabetes and anxiety.

Energy drinks are a kind of refreshments that are advertised as soft drinks that boost energy. The truth is these kinds of drinks are full of many harmful ingredients, such as sugar, stimulants, and other herbal supplements. Energy drinks are targeting high school and college students who may use this kind of drink to keep them awake for a midterm, or even give them a hallucination feeling any other alcoholic beverages will do. Many studies showed the disadvantageous of these drinks, yet this industry has wildfire between underage kids who used it to show their rebellious side through a safe and cheap way. A new study shows that 34% of youth between the ages of eighteen years old and twenty- four years old consume energy drinks regularly

“Does a relationship exist between energy drink consumption and academic performance among students?” (Pettit 2). Work hard in school and get good scores are the cultural norms of teenagers in America, teenagers are expected to always maintain the highest level of performance in sports or academic, they possibly can. But some people might forget that teens are facing many changes physically and mentally with the combination of greater responsibility. However, there is one kind of beverages can help improve their cognitive performance instantly, and it is increasingly advertised to young teenagers without precaution. Although this drink might sound of a great supplement to improve teen’s cognitive performance,

Energy drinks are drinks that don’t contain alcohol, and often lightly carbonated. They are designed to give the drinker a burst of energy by adding of a number of ingredients, most notably caffeine. They are mostly found in grocery stores, corner stores and gas stations, usually displayed beside the soft drinks, juices and sports drinks. The study, published in the journal Pediatrics, reports that more teens are downing energy drinks; in 2003, 16% regularly consumed the drinks, while in 2008, that percentage jumped to 35%. Another study of college student consumption found 50% of students drank

Not many people realize the effects that are caused by energy drinks such as Monster and Red bull. People are so used to consuming vast amounts of caffeine in order to keep their energy levels high, but do they ever stop to wonder how it is affecting their bodies? III. According to researchers in Australia, the risk of over consumption of energy drinks is very high.

Studies done by gGoogle industries have proven shown that energy drinks are used for their athletic performance enhancing effects , improved concentration and sometimes weight loss. Most all of energy drinks contain caffeine in tremendous amounts, Aas well as gigantic amounts of sugar. Other studies have shown that energy drinks can have effects to make an athlete perform better by 2 to 9 percent and has been proven that the more caffeine the higher percentage it becomes. Studies have been conducted about levels of caffeine bodies can hold without having to much to harm youthe body. It has been proven that a 5 oz. 5 hour energy has harming levels and can make your heart ratebeat level go a lot higher than normal and this experiment has had

Sylvia Nena (2011) also stated that “Manufactures of these products claim to increase energy, endurance, burn fat and improve athletic performance. According to experts, many of them state that it is untrue that energy drink helps to increase energy. This is due to drugs that can be found in the drinks such as caffeine. Caffeine with high levels of consuming can cause some problems to the human body like palpitations, hypertension, vomiting, convulsions and even worst heart failure which can lead to death. Roland Griffiths (2012) a caffeine specialist said that high caffeine in use by young people can cause a cycle of rushes and crashes that can add “a degree of variance to their moods and psychological well-being that they don’t really need. Joao Breda(2014) from WHO’s Europe wrote that caffeine has a proven negative effect on

In the article "Energy drinks have doctors worried—but business is booming", Sifferlin (2015) explains although energy-drink makes business be booming, it has some potential threats. Her purpose is to persuade audiences that don’t drink energy drinks as a daily basis, especially for kids and teenagers and to call to action that add safety warnings on energy-drink bottles. The author’s and quotations, which include many doctors’ opinions, studies, and researches with data make his article convincing and persuade audiences to agree with his ideas.

The study was conducted by three researchers from the University of Maryland and John Hopkins University. The purpose of this study was to examine the correlation between the ingestion of energy drinks with drug use in college students. There has been extensive research as to why the two are consumed by the same group of people, and previous studies have concluded that the high content of caffeine promotes drug use, including prescription drugs. This particular study’s goal is to examine the changes in consumption of the drinks within college students, evaluate the differences in those who use versus those who do not, and analyze the relationship between the energy drinks and use of drugs. The researchers hypothesized that energy drinks increase the risk of drug use, particularly stimulants.

Energy drinks are beverages that contain a considerably higher amount of caffeine than other caffeinated drinks such as coffee or cola. It has been heavily speculated that the levels of alcohol mixed with energy drinks (AmED) consumption along with just alcohol consumption is alarmingly high among college students both in Australia and around the world. It has also been found that around twenty-five percent of students drink alcoholic beverages mixed with energy drinks at least monthly. Researchers attempt to divulge into why it is that students consume alcohol mixed with energy drinks, what their motives are, what risks are associated with consumption, and possible effects and results that may eventuate from this behaviour.

The producers of energy drinks claim that their product is not harmful to consumers in and that they boost energy, enhance alertness and focus, and improve physical performance (Harris and Munsell). Throughout my research, I have found that is not the case. First of all, energy drink consumption might give consumers an energy boost for a short while, but it does not last long. Rath supports my claim saying that eventually the sugar and the caffeine wear off and sends the body into “crash mode,” leading consumers to seek more sugar and caffeine in order to maintain the “high energy” feeling

This means that even though teenagers look for that sort of kick that they get from taking drugs, energy drinks still provide enough caffeine to keep them sustained for the night. The reason why we have chosen this to be a better solution is because most teenagers use party drugs so that they can stay up longer which means that they can party longer as well. Teenagers usually only resort to party drugs because in clubs there is a wider social channel which means in some cases most teenagers are peer pressured into using the drug,. Teens use the drug because of the so called “buzz” that is given to the user. Party drugs are described as exhilarating and exotic to the user, which means that most young teens are pulled in by how the drugs are described and how certain people react to them. Our campaign will be successful because energy drinks can be a better substitute for party drugs as they do not have such an intense outcome that comes from consuming party drugs, and they don’t have such a wide range of negative effects on the abuser of

Trenier, Theresa. “Energy Drink Dangers.” Newsletters for Mental Health. Milwaukee School of Engineering. January. 2007. <http://www.msoe.edu/life_at_msoe/current_student_resources/student_resources.com>

Energy drinks are part of the broader soft drink category, which includes carbonated beverages, fruit and vegetable juices, bottle water, sports drinks, beverages concentrates, ready-to-drink tea, and ready-to-drink coffee (Fontinelle). Because there are so many companies competing for the top spot for the best energy drink, it is hard for small and new companies to compete. There are challengers amongst competitors as far as distribution, obtaining shelf space, and offering something unique from the big three competitors: Red Bull, Monster, and Rockstar. Some of the new and smaller companies can take on the opportunity of offering solely certified organic and Fair Trade ingredients, which is a big trend amongst a lot of people who prefer to consume products with naturally grown and processed ingredients (Fontinelle). Another trend amongst the energy drink industry is adding additional ingredients that are supposed to enhance athletic performance and recovery such as branched- chain amino acids and beetroot extract. Some threats towards the energy drink industry is the health hazards it poses on its consumers. One of the main ingredients in energy drinks is caffeine. Caffeine is a natural stimulant that constricts blood vessels in the brain. High doses can result in anxiety, dizziness, headaches and jitters (Health Hazards of Caffeine). Caffeine is diuretic, meaning that it can cause one to urinate more than they normally do. It can also have a great impact on