Commercializing the Kunst 1601

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Commercializing The Kunst 1600 Dry Piston Vacuum Pump What are the major, quantifiable value and price elements associated with the Kunst 1600? * No oil change required in the Kunst 1600, which saves time and money. Oil change cost = cost of oil + labor + towel + soap + disposal Oil change cost = 8+15+0.5+0.15+1.25 = $24.9 * Kunst 1600 has a life of 6 years; 2.5 times longer than traditional pumps. So it reduces replacement costs. * As Kunst 1600 is made from aluminum, it is lighter by 5-10 pounds. What additional value placeholders, elements not presently quantified, merit consideration in your value model? * Customers should know that Kunst has been trusted brand name in the scientific, engineering &…show more content…
This would increase their profit. Incremental profit = additional jobs per week x profit per job x no of weeks in a season Incremental Profit for Home Refrigerator Repair Segment = 2 x $30 x 12 = $720 Incremental Profit for Light Commercial Refrigerator Segment = 1 x $30 x 52 = $1560 | Residential AC Repair | Home Refrigerator Repair | Light Commercial Refrigerator | Oil change | $318 | $153.30 | $207.30 | Additional profit | $0 | $720 | $1560 | Total Value | $318 | $873.30 | $1767.30 | Using your model, select a target market segment for commercialization efforts. * From the above analysis it is proven that Light Commercial Refrigerator Segment offers the

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