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Company Background Of Kirkland's ( Nasdaq )

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Company Background
Kirkland’s (NASDAQ:KIRK) is a specialty retailer of home décor and gifts in the United States. In 1966, Carl Kirkland purchased a franchised gift shop in Old Hickory Mall in Jackson, Tennessee; his cousin Robert Kirkland did the same in Nashville, Tennessee. In the 1970’s, both Kirklands began travelling the world to find one-of-a-kind items for home décor and unique gifts. Eventually the Kirklands came together and evolved their gift shops into a home décor retailer and moved away from being a mall-based gift shop. Kirkland’s common stock is listed on The Nasdaq Stock Market under the symbol “KIRK” and commenced trading on July 11, 2002.
In 2005, Kirkland’s moved 200 store operations out of malls into shopping center plazas. Although originally focused in the Southeast, the company now operates about 344 throughout 35 states (See figure 1).
On October 20, 2013, Kirkland 's launched its K Club loyalty program offering customers rewards, discounts, points using multiple payment options, style tips, and 24/7 account access. The program is unique because it is tender neutral, completely digital and offers Kirkland’s credit card holders double points. K Club Loyalty program is driving the company toward $1 billion in sales.
Kirkland’s serves a unique, niche demographic that is quirky, whimsical, and cultural; and those who desire product individuality. The company offers an assortment of: rugs, frames, lamps, candles, curtains, coffee-table books, flowers,

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