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Compare And Contrast Max Weber And The Forefathers Of Sociological Theory

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When the task of comparing and contrasting the works of two acclaimed sociologists is asked of you there are many things that leap into one’s mind. Firstly there is the factor of time or circa, the first of the two being Max Weber who was born in 1864 and is considered to be one of the forefathers of sociological theory. The second, George Ritzer is a man of our time and in fact still a lecturer at the University of Maryland in America on sociology today.

Max Weber was committed to the study of causality, the probability that an event would be followed by another event not necessarily of a simular nature. In addition to this he also believed that social scientists should not let their personal values influence their scientific research. In …show more content…

It looks at the restraints and need for regimental conformity and order that is placed upon society’s workers. It uses the popular restaurant name, as Ritzer believes it to possess all the attributes that go hand in hand with his theory. By the 1950’s, due to the combination of advancement in technology, the more wide spread usage of automobiles and the development of large new suburbs both shopping and eating practices changed. The small corner store was beginning to be pushed out of the marketplace by bigger more efficient stores, usually existing within large shopping complexes that were popping up in the newly developed suburbs. Fast food was designed to lure families out of the home, by providing a meal at a price that everyone could afford. The reasons for going out and visiting one of these restaurants and such was more to do with the qualities that they emphasized and not to do with the quality of the goods or …show more content…

Predictability features greatly in the importance of a McDonaldized company, for example being able to predict exactly what outcome you are going to get is, in most cases, considered an important factor. Franchising plays on the predictability of achieving the same service or product on offer in operations not directly owned by the company. With regard to familiarity: one of the most well established principles of psychological practice is that if preference starts from a neural point, mere familiarization can establish a liking, and eventually a preference, which can result in rejection to the unfamiliar

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