Over the past decade, there has been significant changes to the technology landscape, economic, and social conditions in the market which fuels the rapid growth of the share economy. The share economy is a concept which has been around for centuries dating as far back as 1914. At the end 1914, a unique blend of events led to the rise of carpooling. A recession struck the US while at the same time there was a large supply of cheap automobiles on the city streets. In the city of San Francisco, car owners began offering seats in their cars for the same price as a street car fair, known as a jitney. Both the recession and the availability of an underutilized automobile stimulated the necessity of alternative ways for consumers and producers to …show more content…
Airbnb & Uber are based on the platform business models which facilitates offering value to both the consumers and producers through the network effect. The consumers are offered a low-cost convenient cashless alternative to either reach a destination or have place to stay while the producers can make more efficient use of their car or a room to make additional income. In addition, both companies provide the ability to easily schedule, make payments, eliminate fear through crowdsource rating, empowers the micro-entrepreneurs, and lower the barrier to entry through low capital investment for both producers & consumers. Equally important, they also offer the micro-entrepreneur the flexibility in deciding their working hours or availability. Both Airbnb & Uber also share a very similar cost structure. There are three major components to their cost structure. The cost of technology, salaries for any permanent employees, and advertisement. As for the revenue streams, there are stark similarities between Airbnb & Uber. Both revenue streams are based on commission with some variation due to the industry. Through the platform business model, Airbnb & Uber are able to offer an optimal value proposition by creating value for their collaborators, customers, and the
During this time period, America saw a great change in its economy. After WWI, many citizens had extra time and extra money. Due to the surplus, they were eager to attain a variety of new products on the market. The greatest example of these technologies is the automobile. Not only did the car become affordable through the use of assembly lines, but it also gave the public an opportunity to travel and live in areas other than the city. Although there was not a great selection of cars back then, progressive advertisement strategies persuaded the public that they indeed needed a car.
In the 1950’s, “the standard consumer package” consisted of a home, television set, and car. Eighty percent of American families possessed at least one car, and fourteen percent had two or more. Almost all of the cars sold were mass-produced in the United States. To stimulate further purchases the cars were fabricated to go out of style within a year or two. The highest ranks of corporate America were oil companies and auto manufactures. Detroit was recognized for its vast auto factories. The automobile industry guaranteed the region’s affluence because of its necessity for rubber, steel, and other products. The car and interstate highway system made it possible for Americans to travel long distances. The interstate highway system stimulated
The new economic era brought cars. Cars started to be made in the 1800’s but those were thought of as a luxury until the 20’s. In the 20’s Henry Ford came out with the assembly line which allowed the production of cars to increase by 60%. Cars were no longer a luxury and instead became an object that the common person could own. The reproduction of cars opened up a lot of new jobs such as filling stations and repair shops. Cars were the gateway
People always knew that having an automobile would definitely decrease the burden of work in everyday lives. However, this was almost impossible to be achieved for most people back before the peaceful times in 1929. This is because automobiles were highly expensive and only affordable to the rich people. Average people were too busy thinking of how to pay their debts and saving their money to own a permanent place to stay. Nevertheless, when Ford had guts to prioritize human consumerism, many dreams had come true because of him.
Sharing economy is a business and a service built around sharing and renting assets, where the technology has a big involvement, as it’s used as communication between the renter and the borrower. Sharing economy has its advantages and disadvantages, and Suzanne Bearne, Catharine Hamm and Mary Dejevsky are 3 writers that express their knowledge and views relating to the topic of sharing economy.
Kids this fall will be heading back to school via Uber, Lyft and other services that transport kids . Already, A growing number of families are relying on the services to move kids to and from school, after-school activities and other destinations that require transportation. Therefore, Uber and Lyft must be a very big company and successful and are confident that they know what they’re doing. A lot of people are most likely very busy to take their children to school and after school sports plus they have to agree with someone to take their child to school. Unlike Uber and Lyft, ride-hailing services aimed at children are more likely to operate in the suburbs. This is because, the suburbs are less busy and chaotic. In the city areas it is
This is not the case with ridesharing services, as customers are happy with the services provided by theses new entrants. Cabcharge, as part of its strategy, should establish a separate ridesharing service company either through the sole, joint ventures, partnership or acquisitions, dedicated purely to opportunities that have arisen from the ridesharing disruption, Ihail has not gone far enough. So for some time, Cabcharge would manage two very different operations, as the disruptive stand-alone business grows, it may ultimately steal customers from the core, thus providing another revenue stream at a relatively low entry cost. In support of this Cabcharge have the tangible, intangible resources and organisational capability to do
Stocks were no longer thought of as a long term investment and they became prevalent in conversations ranging from in grocery stores to parties. There were stories of maids, teachers, chauffeur's or everyday people, becoming millionaires from the stocks they had invested in(Brennan). The future was looking bright for many but although much was lavish and seemed
Although, to the state of Virginia, the service of Uber is claimed to be improper and unprofessional due to the fact that “Uber does not have the ‘proper authority’ to transport passengers”, the convenience and benefits Uber brings to the passengers and the society are undeniable.
3. Make It Easier to Reject Renters: When a renter sends a request to a host to use their
Given that the definition of a decision maker is the individual who can make the decision without further approval, I would say policy makers or politicians are the key decision makers for UBER and Airbnb. Historically, they have been a decision maker of the society as they were granted an authority to legislate and amend laws. Though they are influenced by a trend in voters, the fact that they are the ultimate decision makers who can decide whether or not to outlaw a new business does not change. In other words, no matter how brilliant, customer oriented system and technology UBER and Airbnb has, if politicians do not approve them or legislate a new law to disapprove them, they cannot legally exist in the market. In Seoul, South Korea, for
Michael Porter classified market attractiveness by five forces: industry competitiveness, potential entrants, substitutes, buyers, and suppliers (Keller & Kotler, 2016). Long-term attractiveness depends on the five forces, and help determine the overall attractiveness of each market segment, and the needs of those within the segment. Market segment refers to a group of customers who have similar sets of needs and wants (Keller, Kotler, 2016). Geography, demographics, psychological and behavioral variables are used to decipher if the services Uber has to offer meet the wants and needs of its consumers. After identifying and grouping customers based on their similarities and differences, the overall attractiveness for each segment must be identified. The market segments must be identifiable, measurable, actionable and stable.
Many changes have transcribed in the global market since the years of 2008-2009, the years of what could be dubbed as the “Second Great Depression”. The changes made have been of significant impact as the market has had to accommodate or regulate a great quantity of systems that range from the advancement of technological platforms in the compartment of information technology to the increase in demand of less common forms of energy being established by major corporations such as Tesla’s Powerwall home batteries. The increase of applications via phones have even made it easy for investors, even novice investors, to buy shares in stock markets at an international scale with a push of a button, taking great advantage of what the globe offers in
1. Using the example chart in the textbook for business models, illustrate and compare the value proposition for Airbnb, large hotels such as Marriot and Hilton and bed & breakfasts.
In all countries transportation has always been a staple I every community, city, state and country. Without some form of transportation it would take forever for one person to point B from point A. To solve the issue people began using animals as transportation. The horse was the most popular form of transportation because it was very fast and multiple people could ride on a horse at a time. Then people began being transported by horse and buggy, which eventually led to trains and cars. Today transportation is no longer an issue, but the price for transportation is a huge issue. With gas prices constantly rising year after year and cost of living going up, people in society are trying to live more efficiently. To live more efficiently Taxis and metro were created but today they are no longer the most efficient way to travel. To travel efficiently a company in the United States created something called UBER. Uber is the next big thing when it comes to travel efficiency and it would benefit other countries as well.