The 1950's: The Standard Consumer Package

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In the 1950’s, “the standard consumer package” consisted of a home, television set, and car. Eighty percent of American families possessed at least one car, and fourteen percent had two or more. Almost all of the cars sold were mass-produced in the United States. To stimulate further purchases the cars were fabricated to go out of style within a year or two. The highest ranks of corporate America were oil companies and auto manufactures. Detroit was recognized for its vast auto factories. The automobile industry guaranteed the region’s affluence because of its necessity for rubber, steel, and other products. The car and interstate highway system made it possible for Americans to travel long distances. The interstate highway system stimulated
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