The 1950's: The Standard Consumer Package

In the early 1900’s Henry Ford developed the idea of “a wagon that will run without a horse”.1 This idea and Ford’s success changed America and its people forever. The development of the automobile played a tremendous role in the economy, labor unions and society. Generally, when most people think of Henry Ford they reflect upon his wealth and contributions to the transportation industry as an infinitely positive phenomenon. It is thought that aside from just allowing consumers to purchase and use his inventions, he provided thousands of people with jobs and the promise of prosperity. The tale of Henry Ford’s legendary business and remarkably effective assembly line is unparalleled in

Imagine how life would be if our society did not have cars. Today, our society is dependent on cars for our daily routines. From transporting our food, clothes, and technology to just going to the store across the street, cars are a very important part of our society. In the 19th century, only the wealthy and upper middle class had access to automobiles, and they only used cars for fancy transportation and to show off their money. This was due to the extreme prices of cars in the 19th century. With these high prices not many people could afford them, especially not the working class. Henry Ford revolutionized the automotive industry in the

The way Americans lived their lives was drastically changed between the years of 1920 and 1940. Many different events and advances in technology happened within the country during this time period. Events such as the stock market crash in 1929, the dust bowl of the 1930’s, and, due to an increase in urbanization, the uprising of major cities. Also advances in technology transpired, such as the invention of the radio and Henry Ford’s assembly line. These events and advances are all illustrated in great detail in the novel, Daily Life in the United States, 1920-1940 by David E. Kyvig. His thesis explains that during the two decades, the American life style was changed in such a

faster for less money than before. This, in turn, allowed for wider market areas in

Once working citizens had started to receive higher salaries, they could afford more and nicer items than they would have otherwise. According to Daily life… (Kaldin, 2000) the average working man could buy a split-level house on display. In one year, the overage woman bought nine dresses and suits and 14 pairs of shoes. New appliances had also been invented during the 1950s. These appliances were simple in design with basic designs that reflected a new style of European modernism. The 1950s brought a “populux age “to America- a time when every appliance had handles or was easy to lift. Because of this, most appliances and technology could be moved around the house. This was just one of the advances in

Technology played a vital part in helping America become the great economic and cultural success that it was during the 1920s. New advancements, new discoveries, and new inventions improved American lives in every imaginable way but not without a few negative side-effects. As mentioned earlier, the automobile really came into play during the 1920s by making traveling a common thing for anyone who could afford a car (Trueman, 2000). Henry Ford started the Ford Motor Company, which began to mass produce affordable automobiles known as the Model-T. Ford's Model-T car became such an irresistible success that by the end of the decade, there was almost one car per family in the United States (Bruce, 1981). The automobile seemed to give people a type of new freedom, but the automobile also proved to be a dangerous item in the hands of many irresponsible people who loved to drink during the 1920s. The washing machine, telephone, and radio made their arrival during the twenties. People were discovering life to be far easier than the previous generations because of technology, but they were also slowly being driven into an industrial nation. People were lured

In the 1950’s American families went through several changes, some of which were positive and beneficial. There were many new technological breakthroughs. Additionally, new forms of entertainment created a generational divide between young people and adults. Americans entered a period of postwar abundance, with expanding suburbs, growing families, and more white-collar jobs. The average income of American families roughly tripled. Thousands of families rushed to buy the inexpensive homes. New suburbs multiplied throughout the United States. Affordability was the key reason most Americans moved to the suburbs.

The 1920 's were a time where North America became modernized. Whether it was the music, the culture or the growth in technology, this time era is known to most people as the point where America advanced itself to become a world renowned country. An advancement that will be focused on is the Ford Model T. During this time owning a car was a symbol of wealth. Henry Ford, the creator of the Model T, made a system that revolutionized the automobile industry as we know it today. Henry Ford made it possible for people with an average income to own a motor vehicle by creating the assembly line and the theory of mass production. "The horse, which had been the chief means of land transportation for 3,500 years, had given way to the automobile, and

The new era economy reflected the industrialization that the country had just undergone. Although there was a recession from 1921-1922, after 1922 we enter a period of uninterrupted prosperity, and growth. As Americans incomes increase, and prices decrease, this allowed for more of a disposable income. Middle class families are now able to buy cosmetics, fridges, vacuums, and automobiles. Technology also greatly influenced the major economic growth that occurred. The automobile industry became the most important industry in the nation. It was very similar to a domino effect, once auto manufacturing increased and was successful, other industries such as, steel, rubber, glass, and oil companies also increased their production due to the purchases made by the auto manufacturers. Automobile manufacturing created jobs, and as the radius of cities was extended, the demand for more automobiles increased. Unfortunately, farming became a double-edged sword. In the 1920’s tractor usage quadrupled, but the problem was that the demand for agricultural goods was not increasing with increasing production. This created

American middle class life was greatly influenced throughout 1870-1917. There were many profound changes, however the American industrialization and urbanization were the most rapid and unquestionably the most important. The industrialist brought forth household names that are still around today such as Swift, Armour, Westinghouse, Pillsbury, Pullman, Rocketfeller, Carnegie, and Duke. Due to the rapid movement of industrialization, so began a movement of urbanization. Between 1860 and 1910, urban population increased sevenfold and by the 1920’s more than half of all Americans lived in cities. Along with the cities came more use of electricity, electric lights, telephones, and eventually appliances. Appliances

When Korean veterans returned from the fighting, everyone was overjoyed to be reunited with their loved ones after two huge, deadly wars.

Henry Ford, whose name arouses recognition to this day, was one of the most well known figures in the automobile industry. He had created the assembly line to use within manufacturing in order to increase productivity, and consequently, reduce the prices of automobiles. With these famously low prices, it wasn’t uncommon to see cars, such as the 1920 ReVere Touring Car, parked around cities (Doc D). Finally, most American persons would be able to afford a personal vehicle. Due to the growth in this particular industry, employment opportunities had opened up for the common man, with the demand for car factory laborers. It seems, that with this advancement, America was better

The 1920s or The roaring twenties were an era of social and political change. The dramatic change were a lot such many Americans lived in cities rather on farm , the country wealth doubled between 1920 and 1929. After the World War one in 1918 , american had a massive economic boost with plenty of job with new manufacturing plants and built things aside from airplane engine but household item such has TV , cars, refrigerator , radio , and washing machine . Car was not necessary but a luxury for the super-rich, which helped the cities into their “modern incarnations” according to Heather whipps.

Threats of substitutes: In U.S., an automobile was considered as necessity so for every adult there was car on roads. Even for inter-city travel more than 70% time cars were used. Buses, trains and other means didn’t have much impact. The growing array of higher priced imported models had negative effect.

During the 1950’s art took a major turn in history from traditional styles depicting people and scenes of everyday life to abstract thoughts and ideas that were transformed onto a canvas to express emotions and ideals in society. People, events, and society have always impacted several styles of art, but the consumer culture in the 1950’s impacted art in a new completely unique way. Post WWII society was more industrialized and more focused on developing and selling new products. The postwar generation had more disposable income to spend on the latest and greatest products and the market turned to advertisements in mass media to get their products out there to consumers. With televisions and films increasing in popularity the market flooded these forms of media with catchy flashy ads that showed favorable people like movie stars using products. With the increasing use of mass media, the culture shifted to consumerism which effectively shifted art as well. Art was directly impacted by the consumer culture because of society’s use of advertisements, photographs, and films which artists like Richard Hamilton and Andy Warhol used those elements in their own works to portray the change of societal standards in a new modern style of art called pop art.