Competitive Advantage Within An Organization

The company markets its unique products to youth markets which it feels are underrepresented and inadequately reached by its competitors. The company uses innovative and creative, and it effectively set Jones Soda apart from the competition. By allowing consumers to assist in package design, Jones Soda became a brand that concerned itself more with the consumer than with the actual product. This has made consumers feel more relevant, has given them a sense of ownership over the brand, and has encouraged customer loyalty. Due the field is so competitive with several ways to stay competitive in their designated field. Through distribution, brand name, brand image, price, labeling and packaging, advertising, quality of the beverage, and new ideas they have accomplished this. Jones Soda competes for customer appreciation, retail shelf space and for marketing focus by their distributors, who also distribute other beverage brands. Jones Soda currently distributes their products in several retail outlets. These outlets include Barnes and Noble, Panera Bread Company, Cost Plus World Markets, Starbucks and Target Corporation. As well as these mature locations, Jones Soda also distributes to other independent vendors.

A company or an organization can create competitive advantage only when it is able to distinguish itself from the rivals by implementing value creating strategy over a longer period of time. It is said to have sustainable competitive advantage when other rival firms are unable to duplicate the value creating strategy of firm which has led to achievement of

To survive and thrive, an organization must create a competitive advantage. A competitive advantage is a product or service that an organization’s customers place a greater value on than similar offerings from a competitor. Unfortunately, competitive advantages are typically temporary because competitors often seek ways to duplicate the competitive advantage. In turn, organizations must develop a strategy based on a new competitive advantage.

In order to create individual competitive advantage each firm has to develop distinctive competencies, decide on one of the generic strategies and create superior value for its customers. The model of competitive advantage of firms was first established in 1985 by M.E. Porter in his study/book “Competitive Advantage:

1. What is competitive advantage, and how does it relate to a company’s business model?

1- Innovation is important because it allows differentiation from competitors, manufacturing is easier and more flexible, the bar for competition is raised, and there is greater market segmentation.

Competitive advantage(CA) is an advantage competitors gain by providing or offering customers or consumers greater value for their money through product and service differentiation or through lower prices. Maintaining competitive advantage is crucial to many businesses or organizations' success in order to survive in the market. Competitive advantage is characterized by superior performance which could be an attribute to outperform the competitors whether current or potential; or gaining a higher market share in a particular industry thereby ensuring market leadership; or ultimately, maximization of profit.(JOBBER 2010)

Good business strategies allow a firm to gain and sustain a competitive advantage over its rivals. Broad generic business strategies can have risks and drawbacks. In a broad generic differentiation strategy, firms run the risk of the product becoming commoditized, and the competitors have matched the quality standards of the product, which then shifts the focus to price. Also, firms need to control costs, and if its differentiated features raise costs but not perceived value in the consumer’s minds, they lose their differentiated status, according to Rothaermel (2017). Profit margins are eroded when costs increase. Another risk for a broad generic differentiated or cost-leadership strategy occurs when consumer’s taste change. With a

Competitive advantage is the favourable position a company has over other companies in the market and by providing different goods and services to their consumers (Gao and et. al., 2010). This advantage is the set of innovative and the different products offered for sale, so that the company’s profit can increase.

When a company succeeds in creating more value for customers than its competitors, that company is said to enjoy competitive advantage in an industry. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage) or deliver benefits that go over those of competing products (differentiation advantage). Therefore, a competitive advantage allows the firm to create superior value for its customers and profits for itself.

Competitive advantage means superior performance relative to other competitors in the same industry. Every company have to have some strategic capabilities which can deliver the company competitive advantages. After performing

A company or an organization can create competitive advantage only when it is able to distinguish itself from the rivals by implementing a value creating strategy over a longer period of time. It is said to have a sustainable competitive advantage when other rival firms are unable to duplicate the value creating strategy of the firm which has led to the achievement

Competitive advantage is explained by Mahoney and Pandian (1992) as the function of industry analysis, organizational governance and the firm’s effects in the form of resource advantages and strategies. In order for a firm to be competitive it must adapt to the volatile business environment and through strategic management decisions establish a competitive advantage that will ultimately produce superior performance relative to its competitors (Akimova 2000).

A good business strategy would be that to attain a competitive advantage over other competitors. So what is a competitive advantage? And how company can be able to have a competitive advantage over other competitors? This essay would now discuss what a competitive advantage is and how a company can build a competitive advantage over other competitors in the same industry by using two furnishing stores, Ikea and Courts as examples.

Competitive advantage is what makes an organization unique and perform better than others/ competitive advantage gives an organization edge over the others. It is a position that a firm occupies in a competitive landscape. A firm posse’s sustainable competitive advantage when it has a value creating processes and positions that cannot be duplicated or imitated by others firms.