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Consumerism : Consumption And Consumerism

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Consumerism can be seen as nothing else but a mere egocentric obsession of acquisition that has become the organizing principle of the American lifestyle. It is a belief that personal wellbeing and happiness are dependent on the level of material possessions and consumption. While society frowns upon excessive purchasing, they themselves are also wasting millions upon millions to satisfy their unending means to consume. Consumerism can be conceived as an institution or system, in which it becomes a custom, a practice or a behavioral pattern. Those habits without recourse would gradually become the central component of a community or society that solidifies consumption as being of the utmost importance since it is an established and sustainable solution to organize daily social life. People view themselves as entitled individuals while fulfilling their consuming role in a materialistic society with their own selfish interests at heart, conceiving it as a daily task to meet the needs. While the line between consumption and consumerism is somewhat fragile, the difference is as clear as night and day. To further elaborate, it is necessary to refers to Abraham Maslow’s hierarchy of human needs. At the base of the hierarchy are the demands for basic necessities and comforts - safety, shelter, food, clothing, healthcare, education- once these are sated, more needs are drawn from affection, self-esteem and, finally, self-actualization. As long as consumption is solely focused on

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