preview

Consumerism Bruce Dawe Essay

Better Essays

Consumerism – Bruce Dawe Poetry || 2009

Every society has mythology. In some societies, it’s religion. Our religion is consumerism. As we are constantly exposed to mass media and popular culture in our modern society, the insidious nature of consumerism has allowed it to penetrate into every aspect of our lives, dictating our very beliefs, values and wants. Nearly every individual in our society subconsciously conforms to the shallow and superficial mindset that characterises our consumerist culture. This idea is highlighted by the following texts; the poem “Enter without so much as knocking” by Bruce Dawe, an extract from the sermon “The Religion of Consumerism” delivered by Peter House, the poem “Breakthrough” by Bruce Dawe, and the …show more content…

This text clearly shows that consumerism is responsible for many of the decisions we make regarding our life.

Bruce Dawe often deals with the issue of consumerism in his poems. Another of his works that underlines how much consumerism affects our lives is his poem “Breakthrough”. The italicised words at the start of the poem “A little girl is reported to have died happily…singing an advertising commercial.” show the extent to which consumerism has affected this girl. On her deathbed, instead of turning to a traditional faith or religion, she has instead turned to commercialism and consumerism, highlighting the fact that consumerism has become more relevant and important than traditional religions, especially to the younger generations. In the first stanza the first three lines starting with “Full volume up on the celestial choir!” serve to cheapen her death and turn it instead into some sort of a production. “Full volume up” and “Stand by for action” are examples of advertising jargon used to further emphasise the point that consumerism exploits and demeans even something as serious as death. “The frail heart crumples like a paper cup” compares something as wonderful and life-giving as a human heart to something as cheap and disposable as a paper cup. This serves as a reminder of

Get Access