preview

Contact Lens: Study on the Consumer Buying Behavior

Decent Essays

Submitted By,
Arun Ravindran
PGP 14/138
Section A

Contact Lens: Study on the Consumer Buying Behavior

Contents Executive Summary 3 Objective 3 Importance to business and marketing 3 Introduction 4 Types of contact lenses 4 Brands 5 Comparison with Spectacles and Lasik 5 Research Methodology 5 Insights from Secondary Research 6 Insights from Interview and Survey 6 Analysis 6 Hierarchy of Effects: ABC model 7 Consumer Involvement: High Involvement/Emotional 7 Looking Glass self 7 Intentional learning 7 Expectancy value model 8 The trio of needs 8 Conclusion 8 References 9 Appendix 9 Appendix 1 9

Executive Summary
Contact lenses have come a long way from an uncomfortable hard to use …show more content…

A brief description of each type is given below:
Hard Contact Lenses
The first kind of contact lenses were hard contact and were composed of plastics called PMMA. They are not much in use today though they have several advantages. They can be inserted in the eye with ease and taken out without much problem. Some of the other advantages associated with hard contact lenses are ease of maintenance, less chance of getting contaminated, less expensive compared to the soft contact lens and chances of improvement of general eyesight for some people.
Gas Permeable Contact Lenses
The problem of non permeability of oxygen with contact lenses were solved in the start of 80’s by the introduction of a range of oxygen permeable, but rigid, contact lenses. These gas permeable lenses were known together as RGP lenses. These lenses are known as rigid lenses and are easier to maintain and to care for than soft lenses. Also gas permeable lenses can correct many vision problems.
Soft Contact Lenses
Hard lenses remained uncomfortable for many people despite continual improvements. Then came a contact lens made with a soft water absorbing plastic in 1951. Contact lenses using these materials were approved by the U.S. FDA by 1971 and marketed by Bausch & Lomb. The main advantage of soft lens was that it didn’t cause any initial discomfort like the RGP. Soft lenses are ideal type for sportsmen as their

Get Access