preview

Corporate Responsibility Stakeholder Perspective Essay

Good Essays

Corporate Responsibility (2) Stakeholder perspective
Obesity and fast food

Use the stakeholder analysis to look at the impact of fast food (eg MacDonald’s) on each stakeholder group. Should the sale/marketing of fast food be regulated/ restricted? If so why? If not, why not?

Childhood obesity has been labeled one of the most serious public health issues if the 21st century. 42 million of the children under five years old are overweight all over the world, in Australia, there is a number shows 17% of the children are deemed to be overweight, which is quite a high figure and a lot public controversy surrounding this issue. Typical ethical issue being identified includes:

← Is the consumption of …show more content…

Nutrition and well-being: increased to number of product that are healthier and also offer many ways for customers to learn about the nutrition information of their food
2. Sustainable supply chain: Code of Conduct for Suppliers which describes how McDonald’s expects its suppliers to treat their employees
3. Environmental responsibility: less energy, fewer emissions, and less waste
4. Employee experience: create a diverse and inclusive culture where everyone feels valued and respected
5. Community: the Ronald McDonald’s House Charities and their children’s programs; their local, regional and global partnerships and sponsorships

However, people question what they have done is socially responsible from a totally stake holder perspective. First about the charity they set up on Childhood illness, it raises the argument that if this is being socially responsible or just pretending or give them an excuse to label themselves as a socially responsible corporation. Moreover, some employees of this billion valued company still got minimum wage, which means McDonalds are not fully recognising their employee’s interest.

However it should be said that if one stakeholder pursues its interest at the expense of all the others then the others will either withdraw their support or look to create

Get Access