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Creating A Social Norm

Decent Essays

In the context of India, as in many parts of the world, open defecation is not a social norm but rather a traditional costume that is not perceived as harmful by most of the people. Since is widely practiced by a high percentage of the population, the assumption is that it is an acceptable practice, which has been anchored through multiple generations without being challenged. The problem relates more with the existing taboo in many parts of the world around talking openly about excreta, which is normally not socially accepted and in some cases even punished. It’s often found on health related issues that there is a difference between what people know about the consequences for their health and the change to appropriate practices. So knowledge …show more content…

The social norms theory, may help to identify barriers and design new approaches to changing open defecation into an appropriate use of sanitation as a new social norm.
In my experience, based on interviews with local authorities, traditional and religious leaders, and other actors of change, and through a process of effective engagement around sanitation, it is possible to extract enough elements to understand the preferences, factual beliefs, normative beliefs, empirical expectations and normative expectations of the population and actors of influence.
Tools that can be used depends on particular contexts but in other countries, introduction of elements such as institutional triggering, network analysis, value deliberation with the core group of influencing actors and at a later step with communities, public declarations (commitments) in festivals around ‘shit’, role modelling from natural leaders, normalization and social regulations have been successfully used to change and sustain new behaviours and create a new social …show more content…

The value deliberations by the core influencing group are key to understand the system of beliefs in a particular group or society and to support the group to enter into a higher level of norm that doesn’t interfere with their existing values or beliefs. Those two factors have resulted into create a robust process of influencing collective decision to change, particularly when this is reinforced by public engagement and declarations that create a culture that everyone else around is also

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