Critical Thinking Application 2- B International HR:
1. So what are the critical HR issues with regard to Starbucks’ international goals?
Critical HR issues include:
One of the critical HR issue that may have a direct influence on Starbucks when operating outside the United States is related to compliance with the employment and labor law in the host country: management should understand the labor law in the host countries, staff entitlements and benefits, staff promotions and compensations, recruitments and selection process, type of employments, workers unions, etc.
I believe that Starbucks have to understand the employment rules and regulations at the host government, one example which show that how much critical to understand the
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Starbucks should be aware of the cultural differences regarding the type of services provided and the quality of the products (example Starbucks should considered what type of food should be serve as example exclude the pork from the menu in Muslim countries were prohibited like in Saudi Arabia)
2. What are the key questions that must be asked once research has determined that the market is going to be profitable in a particular country?
Key questions should be related to the personnel and the organizational structure, whether local staff to be in the front line “interact with the customer”, positions and titles for local employees and for the international staff.
Also it is important for the Starbucks to ask about the Holidays, weekend days, number of working hours in the host countries, what workers should dress, mechanism for delivery and transportations, and how much are the
The career that I have chosen to pursue is Human Resources Management. When I started out on the path of “what I want to be when I grow up” I started in a completely different line of work. I wanted to be a Nurse when I graduated high school. I enrolled in college and I worked at a children’s hospital. After a while I started getting burned out by working long hours and on the weekend and I started to wonder if this was the right career that I wanted to continue with. I was offered a position at a staffing company that tailored to physicians and nurses and I
National governments in coffee growing countries have a major investment in Starbucks. Some of these countries include Costa Rica, Guatemala, Kenya, Nicaragua, and Tanzania. Starbucks strive to be responsible for its
starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One
Many multinational corporations in the coffee industry have succeeded tremendously such as Starbucks. Each of these corporations has strategies that helped them continue to expand to nations of different cultures, ethnicities, governmental practices, and locations.
Critical thinking, in the context of employability, it is a broad term that encompasses the use of “problem solving, analysis, creative thinking, interpretation, and reasoning.” (Dash, “Why Critical Thinking Skills Are Essential in Business”) In other words, while there are varying definitions for critical thinking, it is generally considered a skill set with specific parameters. One of the necessary conditions within of this definition is that the idea to which the term ‘critical thinking’ is ascribed is a skill set. This is also considered a “key area” of professional development. (Joschik, “Well-Prepared in Their Own Eyes”) Furthermore, critical thinking is necessarily a mental process. This is due to the fact that each of the encompassed terms, such as problem solving and analysis, are mental processes. Finally, if the subject to which the term ‘critical thinking’ is being applied is “the ability to think clearly and rationally,” then the subject possesses the sufficient condition to be considered critical thinking. (Hofmeister, “Critical Thinking and Getting a Job”)
1. Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this?
Starbucks Corporation is a multinational coffee conglomerate that opened their first store in Seattle’s Pike Place Market in Seattle, Washington in 1971. Over the course of the next 40 years, Starbucks has grown in leaps and bounds in not only opening more stores domestically and internationally but also in selling a variety of some of the world’s best coffee and tea blends available. The selling of Starbucks products does not only happen in their stores, it also happens in grocery, convenient, and specialty stores across the world. With the growth of the Starbucks Corporation came the responsibility of ethical and financial compliance to their organization, their shareholders, and the multitude of government agencies they deal with
Maturity of Starbucks comes in United States stores where it is hard for Starbucks to extend the company
Starbucks is undoubtedly an international brand. The history of coffee traces back to Ethiopia, Africa, India, Arabia, and Europe, and has been traded abroad since the 11th century. Understanding the demand and widespread market for coffee, Starbucks has triumphantly capitalized both the domestic market, and the varied international markets as well. Possessing about 6,500 retail sites worldwide, Starbucks’ net is spread across thirty countries and has been found as one of the most recognized brands all over the globe in equality to McDonalds and Toyota. This organization’s ability to build an international brand has been unprecedented- particularly since it represents a specialty
The company has also developed a structure and control system. With the realization that human capital holds a vital role in the development and sustainability of any institution, that of Starbucks included, it has taken to task to protect the same. To develop this, the company has an elaborate system that ensures the production levels of the company are met with pride. This like other leaders in the same has entailed ensuring they have an empowering corporate culture, topped by ensuring their employees enjoy competitive benefits.
Starbucks used many tactics to reduce its distance from foreign markets. Firstly, Starbucks conducted extensive research in each country. They used focus groups, and quantitative analysis, to evaluate local cultural sensitivities and preferences. But it also used specific local adaptations. For
Starbucks needs to evaluate the best in it is production and services. It also needs to look at it is assets compared to the competitors and if they are worthy their capability.
This case assignment discusses the history of Starbuck’s accomplishments as they entered the American coffee culture heritage. In 1983, The chairman and CEO Howard Schultz traveled to Italy and had a dream to carry the Italy coffeehouse ritual back to the United States. Schultz was focused on creating an environment meeting company that makes good coffee but also be a social experiment. Starbucks today opened more than 19,000 stores functioning in 62 countries. Starbucks has numerous rewards that globalization has offered and they have significantly benefited from it, while in the coffee industry. Starbucks has a wide-range in marketing strategies to benefit the customers. During the different obstacles that Starbucks has encountered, they must stay reliable in quality and uphold to adjust to different customer values.
Starbucks’ retail entry model in the United States does not have the same strategy as their international model. In the states Starbucks holds great control as a corporation, but in international territory, country partnerships, cultural, government laws and politics play a very important role in Starbucks’ entry strategy. Starbucks has set it sights globally since the coffee market has come close to saturation in the U.S. which will give them the opportunity to continue to expand without fierce competition. Starbucks has looked to countries like India and other emerging markets with great growth potential to set down new roots. Starbucks recognizes India as a great choice to expand business internationally but also recognizes the complexity in the same market after several attempts to enter without success.