Cross-Cultural Observation: Macy’s Department Store
In order to observe the interactions between individuals from different cultural background, my partner: Gina Nguyen and I went to the Macy’s department store, located downtown Boston. We selected this store because of the size and their reputation of having a diverse workforce. Gina and I started our observation at 3:30pm on Wednesday, October 24, 2012 and finished it at 4:20pm. We were observing the interactions between the coworkers, as well as the ones between the staff members and the customers.
Before we started our observation, we read the assignment together, just to make sure we were on the same page. After that we selected some spots in the store where we were able to
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I also noticed that all of them seemed to enjoy what they were doing, or at least that was the impression they were making.
Over the course of the observation, I notice that there were three types of interactions between the workers: professional, strictly related to a work question; personal/friendly, showing a tighter connection between each other; and interactions based on avoidance, when workers interacted only for a couple of seconds, with almost no communication.
There were a couple of instances when I observed professional interactions between employees; the interesting fact is that most of them happened between persons with different cultures. For example there was a Latino white male that had a conversation with an African-American woman, the male was explaining and showing her something on a computer. Their attitude was distant, which could be explained by employment rules like sexual harassment. There was a space between them that suggested the fact that they knew each other but did not engage in other conversations outside work. Their voice tone suggested a that there was no power distance, however I felt a certain level of intimidation in the voice of the female, which I believe to be because of the fact that she asked for help in the computer situation.
This type of interaction happened between the Latino white male and an African-American male as well, however this time I felt an attitude of equality from
The things a person could see if they simply watched Walmart’s customers for even a short amount of time are mind boggling. During a typical, mundane Monday afternoon, I browsed through Walmart 's many aisles not in search of a particular product, but simply observing and studying different aspects of the supermarket. The customer’s behavior, product placement, and employee interactions all stood out to me as interesting. I also took notice of how different consumers interacted with different staff members and vice-versa. As I observed the customers, teachings from my Sociology class immediately started taking form in the real world. While analyzing the different social interactions the people of Walmart were having, I begin to apply different theories, such as the functionalist theory, why these things must happen, the conflict theory, why they are unequal, and symbolic interaction, how they happen. Surprisingly, while watching the average day in Walmart, I found it was hard to ignore my ethnocentric viewpoint, thinking your culture is better than another, to cloud my perspective of why certain interactions were occurring.
Does the race/ethnicity of Saint Mary’s students affect the interactions to the Sodexo workers? This question was inspired through a book called, The Hungry Cowboy, by Karla A. Erickson, who participated in her own observations in a restaurant viewing the social interactions among the people in the restaurant. The idea of observing and participating in social observations involved more than just asking people questions or sending out a survey, it is actively being a part of the observation and interacting with others that are also being influenced by the social norms of the restaurant. Race/ethnicity at Saint Mary’s is an issue being ignored by many, but also being addressed in small ways which provokes an interesting concept in viewing interactions among the people who work for the students versus college students who may or may not take it for granted.
In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.” (Zaharna, 2001, p.135).
Those that go into the business world quickly recognize that each work environment they find themselves in can be total different from another. This can especially be said even of environments within the United States, from region to region. There is definitely a disparity of workplace environments from country to country. Not only can culture drive a varied atmosphere, but the diversity of the personnel making up that environment can equally create a challenge that a leader must be prepared to manage. Recognizing that special care needs to be placed on communication and perception skills is crucial in our present professional domain. Managers of today need to employee tools from the psychological and sociological field to be successful. Having a deep understanding in the differences in culture and diversity in the workplace is critical, especially when debating about accepting a position overseas or assigning an employee to an embedded position abroad. With a broad knowledge of cultural differences and diversity, success as a manager and the stability of a positive work environment can be achieved and maintained without unnecessary effort and focus.
All throughout history African Americans have been discriminated against and always been at a disadvantage, whether it be in the courtroom, with police officers, or just trying to be a normal American citizen. Recently many minority players are taking a stand against the prejudice injustices that they face on an everyday basis. In response to the injustices they face, using their national fame, the athletes are raising awareness by taking a knee during the National Anthem, in an attempt to peacefully protest. This bold form of protest has only occurred a handful amount of times, because of not only the national criticism that is to follow but the repercussions as well. Many American citizens, veterans and government officials are taking
People from different cultural background work together can have positive effect, since they can provide various perspectives on solving problems, attracting consumers, and cooperating with fellow workers. These new and various ideas can help our company to promote and take step into an amazing future.
As times are changing, so is the world’s vision of normal. Discrimination and segregation were a huge part of history, but the fact is that in this modern society, culture diversity is the new norm. Companies and organizations incorporate culture diversity in the workplace due to the benefits of various experiences, language skills, and productivity. Employees are the face of the company, and if they have the mentality of prejudice and ethnocentrism, it can affect the success of the business. While most people understand that the world is a melting pot, discrimination still exists in this world and these people are at a disadvantage. Whether it is because they are living in the past, had a bad experience, or have not been exposed to it, the world is a melting pot of culture, gender, and ethnicity. Regardless of how we are different, once “we can learn to appreciate that differences do matter and that becoming aware of those differences will make interactions with others much easier” (Devry University, n.d.).
The school atmosphere was different I was hanging with Caucasian girls and the African American children did not understand what I was doing being so close to children opposite of my own culture. At that point, I was unsure of what their problem was but realized they were sheltered from other cultures and raised differently. This caused several fights as a child because other children would call me a “little white girl” and I had no idea of what that meant and was offended. I was raised around majority boys in the neighborhood, until I started playing softball, some would consider me as a tomboy. So
For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising.
Many corporate are now conducting training on cross-cultural communication for their workforce. In the US, opinions of cultural experts are invited before taking a judicial decision. In short, every person or organization can make small steps to minimize this
Observational research is type of correlational (i.e., nonexperimental) research in which a researcher observes ongoing behavior. There are a variety of types of observational research, each of which has both strengths and weaknesses. These types are organized below by the extent to which an experimenter intrudes upon or controls the environment.
The importance of understanding cultural, ethnic and gender differences by managers and professionals in a business setting is essential to make the work environment comfortable. In every culture there are basic standards of thinking, and acting and these cultural differences strongly influence workplace values and communication. What may be considered acceptable and natural in the workplace for one person may be unacceptable for another person. People from diverse cultures bring new ways of thinking, creativity and language skills needed to survive in today’s work force. In many
Power/Distance (PD), “refers to the degree of inequality that exists- and is accepted- among people with and without power. A high PD score indicates that society accepts an unequal distribution of power, and that people understand “their place” in the system. Low PD means that power is shared and well dispersed.” (www.mindtools.com) As an example from the article, Myers goes on to say, “there were basically four levels: VP, director, manager, and worker bee. You only talked to people at your level.” SK Telecom boasted that
There are two major cultural divisions, Hispanic and Caucasian, to further complicate the work environment the ratio of Male to female workers is 20 to 1. No effort from either group of being sensitive to the others existence is apparent. (DuBrin, 2004, p. 67). Management’s main concern is for “ethnic diversity” to the point of not having issues with the equal employment opportunity act.
If we look at the world today, there are millions of cultures centered everywhere. With this much cultures in the world, everyone is bound to believe that they’re all different. Even though they are different in some aspects, all of them are similar to each other in some way. So if this is the case, do we as human beings have the right to judge these cultures as ethically wrong or just a cultural difference? Cultural Relativism is the belief that we cannot judge the cultural practices of other societies and that we should let them do as they please. But if we cannot judge them, does it make it right when they threaten the lives of others? Through the book Things Fall Apart by Chinua Achebe, we begin to have a deeper insight this idea of