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Essay on Cultural Awareness

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Trident University
Robert Miller
Case Study Module 1
MGT 501 Mgt. and org. Behavior
Dr. Frank Nolan
23 May 2013

Culture and the environment affect a business in many ways. Culture is not simply a different language, a different shade of skin, or different styles of food. Culture, and the environment in which you are a part of, affect the running of day to day business operations of all companies’ day in and day out. This paper will assess how Linda Myers, from the article, “The would-be pioneer,” (Green, S., 2011) was affected by the huge culture shock of working for a global conglomerate from Seoul, South Korea. We will discuss what went wrong with Ms. Myers approach to business, Hofstede’s five dimensions of culture as it …show more content…

For Ms. Myers, being successful in America, did not translate to being successful in South Korea. Although she was an executive, she had many barriers that hindered her from adequately helping the company in the ways that she wanted.
Hofstede’s Five Dimensions of Culture Dr. Geert Hofstede created the first four dimensions of culture in the 1970’s after analyzing statistical data from IBM over the course of many years. In the 1990’s he created the fifth dimension after noticing specific cultural differences in Asian countries and their ties to Confucian philosophy. (www.mindtools.com) The five dimensions are as follows: Power/Distance (PD), Individualism (IDV), Masculinity (MAS), Uncertainty/Avoidance Index (UAI), and Long Term Orientation (LTO). I will only discuss a few of these as they seem more prominent to this case. First, let’s talk about the Power/Distance (PD) dimension as it pertains to Ms. Myers in South Korea. Power/Distance (PD), “refers to the degree of inequality that exists- and is accepted- among people with and without power. A high PD score indicates that society accepts an unequal distribution of power, and that people understand “their place” in the system. Low PD means that power is shared and well dispersed.” (www.mindtools.com) As an example from the article, Myers goes on to say, “there were basically four levels: VP, director, manager, and worker bee. You only talked to people at your level.” SK Telecom boasted that

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